white label link building is Links that are an essential part of any SEO-based service. When digital marketing agencies subcontract other digital marketing agencies to build high quality links for them. Once the links have been generated, the customer agency will present the links to their clients as if they had built them.
In this article,
- What Is White Label Link Building?
- What are The Benefits Of White Label Link Building?
- Why Trust Matters In White Label Link Building
- Link Building Scams You Must Look Out For
- Steps Involved In White Label Link Building Strategies
- Frequently Asked Questions
- White Label Link Building: Is It Worth Using?
- Related Reads
What Is White Label Link Building?
It is a common practice implemented by several digital marketing agencies because link building is an integral part of SEO campaigns. However, these agencies usually don’t have the time or resources to build the links themselves. Instead, they hire another agency to do it for them.
A company decides to use white label link building when
- Asked to generate links but doesn’t have the time and workforce to do it on time
- The in-house link building team cannot keep up with high demand
- Agencies want to test if they can offer link building services because of the low-risk factor
White labeling link building offers an alternative way of building links for agencies that do not possess the time nor the resources to keep up with high demand.
Benefits Of White Label Link Building Services
Choosing a white label link building service means you get access to the best link building experts in the industry, which cuts down on the time taken to complete this process by a big margin.
There are other benefits to choosing white label services:
1. Build Quality Links
White label services build links with quality in mind. These types of agencies will already have the expertise, knowledge, and resources to generate quality links. Another added benefit is that link building agencies have a good relationship with reputable website owners, which means they will have the expertise and craftsmanship to create high-quality links.
2. Helps To Create High-Quality Content
For an effective link building campaign, you need high-quality content to go with it. An agency can help with high-quality content creation so that the client’s site has the best content. They have backlink experts who know how to create, pitch, and earn links on behalf of the client. Having good quality content on a website can also help with guest posting.
A white label link building agency is cost-effective in the sense that you only have to pay for the work they do and don’t have to worry about anything more than that. If you were to do it in-house, you have to consider competitive salaries, benefits, and bonuses, whereas with an agency you will only be charged for the tasks you give based on your needs.
4. Gain High Authority Backlinks
A white label link building team will have connections with multiple websites that are reputable and have high domain authority. So, with the help of their connections, you can gain high-quality backlinks for your client which will automatically help increase their website’s domain authority.
Authoritative websites have a high domain authority and this improves their chances of ranking better in the search results, which ultimately leads to more organic traffic and helps generate leads. Search engine optimization is a process where everything is interconnected, so high-quality links can boost your chances of ranking higher in the search results and improve the visibility of your client’s site.
Quality Control in White Label Link Building
The biggest concern of many digital marketing agencies when they outsource link building is quality control. Unless you choose a good and reputable agency, chances are they might leave you with poor-quality backlinks. The type of links they provide can dramatically change the result of your link building campaigns.
The right links will boost your client’s site and increase their domain authority and search engine rankings.
For example, LinkDoctor helped improve JustCreative’s sales by up to 300% using link building services.
Link Building Scams
Trust is an important factor to consider when outsourcing link building. Here are 5 types of link building scams you need to look out for before you reach out to other agencies.
1. Agencies That Use PBNs
If an SEO agency uses a PBN (private blog network), it is better not to do business with them. A private blog network (PBN) is a network of websites that links out to other websites with the belief that they will produce and transfer link equity back to the original site. More link equity (value or authority that is passed on from the linking page to the page/pages it links to) means more authority, which leads to better ranking.
2. Link Farms
These are websites that may seem normal, but they only exist to host links and trick people into paying for them. K are a group of websites that are linked to each other with the aim of increasing SEO rankings.
3. Directory, Comments, and Forum Links
A directory is a website that contains a list of websites. Comments refer to the opinions and suggestions people post at the bottom of websites and Forum links are links to a website from online communities or forums. These types of links are poor in terms of quality and are not worth spending money on
4. Fake Guest Posts
Some services place guest posts using PBN and link farms on low-value sites, making them not suitable for use.
5. Link Builders Who Have Unproven Results
You might come across link builders who claim big results but in reality, they won’t have anything to prove it. They make up big numbers to attract clients.
Steps Involved In White Label Link Building Strategies
The first step involves giving an order to the agency, and telling them how many links are required. You must tell them what type of links you want, how many, and what type of pages you want them to be linked to so that they will have an outline to work with.
The agency will analyze your site and your clients to get a better view of who your customers are, their interests, feelings, and so on. They will look at your client’s site, who are their competitors, and what type of links they are using. This will help them identify any potential link building opportunities that haven’t been exploited by your competitors.
3. Implement a Strategy
With an outline in place, they will implement a strategy to generate high-quality links in the quickest way possible. What type of strategy they use depends on the client and the target sites (competitors). Some common practices link building services use are guest posting, making use of linkable assets, and editorial links.
Prospecting involves making a list of websites and checking to see if there is an opportunity by reaching out to them. The outreach is personalized and contains the values of the client’s website and business. The agency will make an attractive offer and reach out to websites to acquire links.
5. Building Relationships
If you want to acquire links and build trust with a website, you must have a good relationship with them. Nurturing relationships with websites can help a network find new opportunities. A link building agency will have a good rapport with high-quality websites and use their good relationship to acquire links and find other opportunities simultaneously.
Once both parties (agency and prospect) come to a deal that is mutually beneficial, they close the deal.
Once the links have been acquired and go live, they will track the links using a backlinks monitor tool. In addition, you will also get white-label reports that you can share with your clients to give them insights into the process.
Frequently Asked Questions
1. What is domain authority?
It is a score developed by Moz that predicts the ranking of a page in the search results. The higher the score, the better the ranking.
2. How long does it take to see results from link building?
The time it takes to build links may vary depending on the client and the type of strategy used. On average it takes about 3 to 11 months to see any results. To hit peak traffic, it will take 11 months.
3. What is the average cost of link building?
If you use LinkDoctor.io, the pricing for building links will cost $100 to $20,000 per month. This depends on the type of project, the number of links, and the duration of the service from start to finish.
White Label Link Building: Is It Worth Using?
Agencies that find it hard to manage high demand, can choose a link building agency to do it for them. LinkDoctor.io is an acclaimed link building agency that accepts outsourcing link building services. Websites that find it difficult to manage the expense of handling an in-house team, will find it easier to hire a team outside the company. With work delegated to a trusted third-party team, the company focuses on the digital marketing aspects of its client’s websites while simultaneously delivering high-quality links.