The digital age has transformed the way we do things and one industry that benefits from these changes in the marketing industry. The digital marketing landscape continuously evolves with new strategies introduced every now and then.
When it comes to digital marketing strategies, search engine optimization, or SEO, is always one of the most utilized. The reason is simply because SEO is one of the most effective forms of marketing. It yields results.
Now, you can’t talk about SEO without mentioning link-building. Backlinks help websites increase and improve their traffic as these links redirect readers to your site. That is why marketers and organizations allocate their resources to link-building.
There are different ways you can build links to your website. In this article, we will be talking about editorial links — what they are, their benefits, and how to get one.
Editorial Links vs. Acquired Links
Two of the most common ways to get backlinks are:
- Through paid partnerships.
- By having high-quality website content.
The links, which were obtained by paying, are called acquired links. A party can look for different websites relevant to the content they are trying to rank, then pay the website owner for the link.
While the other method heavily relies on having high-quality content, it is the complete opposite of acquired links. Editorial links are ones that were not paid for, asked for, or traded for. These types of content naturally attract website owners because the piece is informative, well-written, and adds overall value.
Although both types of link acquisition are effective, editorial links are said to be more cost-efficient. Since you, as a content or website owner, don’t have to shell out cold hard cash, the results from editorial links are more desirable. That is why many organizations today strive to build links through editorial links.
The Benefits of Editorial Links
Editorial links, aside from being more cost-efficient, provide similar benefits to the ones acquired links give. Below are some of these benefits:
One of the most common goals of link-building is to gain more organic website traffic. Although leads don’t always convert to successful sales, a high number of visitors also increases your chances of acquiring sales.
Since editorial links are not asked for, your link will probably end up on a website highly relevant to your content. This means that traffic generated through editorial links are those who are already interested in your niche. This makes it easier to convince them to buy what your brand is offering.
Establishing Your Brand as an Authority
There are no definite metrics when it comes to how different search engines, such as Google rank websites on the internet. But, if there is one sure metric over the years, it is the fact that the more links you get, the more authority you have in your niche.
The logic behind this is simple. Search engines tend to see your content as reliable, trustworthy, and informative when several websites link to this specific piece. So, when a new user wants information on this topic, search engines, like Google, provide your content as an answer. This makes you an authoritative site, thus attracting more visitors.
Improved SEO Rankings
Discussed above is how search engines feed your content to top users when you have reliable content. This means that your content lands on the first pages of Google and other search engines on certain queries.
Say you are offering digital marketing services and have produced high-quality content about the benefits of hiring a digital marketing agency. Now, when individuals type in a query about digital marketing, your site may be one of the most visited if it ranks on the first page.
This increases your chances of having clients and improving your sales.
Build Relationships in Your Niche
You can build relationships with other businesses in your niche, whether you’re the one being linked to or you’re the one linking. The former, in some cases, would require the website to reach out to you before linking your content. Although there will be no monetary transactions, the interaction can be a bridge for you to build beneficial relationships with other organizations.
The same applies to the latter; only you are the one to reach out to other businesses.
Building a trustworthy brand should be every business’ goal. It’s only natural that consumers choose brands that are proven to provide top-notch products or services. Being knowledgeable about your niche is one way to prove that you actually have the best products and services in the market.
88% of customers said authenticity is the main factor when choosing a brand. You can build trust and bring authenticity and authority between your potential clients through link-building strategies, such as editorial links.
How to Get Editorial Links
- Create High-Quality Content
The easiest and most effective way you get editorial links for your content is to make it as accurate, informative, and reliable as possible. When you provide accurate information on relevant topics, other brands use your piece as a reference, therefore, getting you more editorial links.
- Update Content Regularly
Updating the things in your content and making sure they are still accurate is a huge part of providing high-quality content. Since we are living in a fast-paced age, several things tend to change rapidly. This is especially true when you are navigating in the technology niche.
It will also be advantageous if you update your content faster than others in your industry.
- Do Not be Afraid to Reference Other Organizations
It is also best to keep in mind that referencing other sources wouldn’t hurt your content. Content with sources just as reliable can help you build credibility. Even if readers or visitors already trust your content, seeing other references linked to your content will be highly beneficial. Through this, you can show that your piece is not made up but rather formulated with the help of credible sources.
Digital marketing helps businesses reach greater heights through increased reach. That is why digital marketing strategies like getting backlinks are the way to go.
With backlinks, you hit more than two birds at once. You can build a trustworthy brand, increase visitors, and ultimately improve your SEO rankings. This is best done through the most cost-efficient way – editorial links.
To ensure that your next content helps you obtain editorial links, create a comprehensive and informative piece on relevant topics in your niche!