Website Content Template (9 Tips and FREE Downloads)

If you’re due for a site reconstruction, you will have to craft a new set of content to publish on your blog. And if you’re thinking about doing this over and over again, you have to use a website content template. These templates can be very helpful if you want to simplify your writing process.

Using a template for your content makes it easier for you to publish your content on a CMS (content management system). This will save a lot of time for writers and developers during an editing review. It can also improve the quality and clarity of your content.

This article will focus on different ways to use a website content template. We will also feature FREE website content templates that you can use when writing new content. We’ll also cover a simple 3-step process to write high-quality content.

So sit back, grab a pen, and take notes to improve your content creation process.

Importance of a Website Content Template

Following a template obliges you to follow a set of standards for your content. This makes your content uniform across all of your web pages. It’s also easier for you to insert your content in a CMS and visualize the outcome if you have a template.

Here are some benefits you can get from using a web content template:

  1. Writing your content on a template increases your team’s productivity. This leads to more articles published on your site.
  2. A web content template can organize all content in a web page in one single document.
  3. An easier flow of article submission between your site manager (developer) and the writers. This makes the content review process more efficient.

3 Easy Steps to Write a Web Page Content

The writing process is a long and meticulous process to produce high-quality content. And this high-quality content is the most effective and natural way to rank high on SERPs. Infusing your content with relevant keywords makes your site reachable by prospects and leads.

We’ve simplified the writing process into 3 easy steps. This includes the planning phase, research phase, and writing phase.

Step 1: Planning Phase

The primary step (and sadly the most neglected one) is to formulate a plan. Without a plan, you’ll be writing your content without a goal.

First, you need to identify what part of your website will you publish your content on. Your website has different parts, and each part will house a specific type of content. For example, your money page won’t have the same content as your blog.

The next thing you need to ask yourself is: Who are you targeting with your content? What kind of audience do you want to attract to your website? What kind of questions will your content answer for your audience?

Your content will only be effective if you can put yourself in your audience’s shoes. Knowing what they’re looking for and providing the answer will make your content relevant for them.

Step 2: Keyword Research and Topic Optimization Phase

After laying out your plan, you have to do a lot of research on your visitors. You have to know how they find your website and what keywords did they use to find you.

Remember that your content is only useful if someone reads it. You have to incorporate the right keywords on your content to be visible on search engines.

Optimizing your topic is also as important as finding the right keywords. Promoting your content using keyword research and topic optimization will bring more traffic to your site in the long run.

Topic Optimization

The first thing you need to do is to optimize the topic of your web page. Once you’ve identified the topic, you have to optimize the topic and include certain keywords on it. This makes your web page indexable by search engines.

You can do a website competitor analysis to know what kinds of topics your competitor is writing about. Identify how they get the attention of their audience. Visit forums related to your niche to see hot topics people are currently talking about.

Keyword Research

Keyword research is the process of finding out which keywords and search queries led to your site. It gives your site a great advantage if you use keywords with a high search volume.

For example, your topic is about gardening tools. By using this keyphrase in the title, meta description, and URL of your web page, you’re increasing the visibility on search engines. If optimized properly, people who search for “gardening tools” will find your website.

Overview of "gardening tools" keyword saying that it is a hard keyword to rank for.
Overview of “gardening tools” keyword saying that it is a hard keyword to rank for.

However, you have to keep it realistic. Ranking your new webpage immediately for highly competitive keywords will make it hard for you to rank. You can use Ahrefs Keywords Explorer Tool to know how competitive your keywords are.

Step 3: Writing Phase

The last step is to write your content. There are best methods to write content and a lot of websites are nailing it down. Your content can also improve if you write it on a template and follow our tips (more on this later).

Your website has different parts, all with different types of content. Here’s how to write each section of your web content template.

Page Headers

The title of your webpage can make or break your website. You can lose your audience because of a bad title. You can also make them stay just by making a catchy header.

Your header must be specific to your page content. Using keywords on your page headers can make your page visible on SERPs. And since the header is the first to pop out on your webpage, your readers will see what they’re looking for easily.

Here are some tips for your headers:

  • Keep your headers short (5-7 words short)
  • Use keywords on your header to make it searchable
  • Headers must be informative about the page content


The URL (Uniform Resource Locator) is the address of your web page. You can edit the URL of your web page in a template. Placing a keyword that’s relevant for your site in your URL is helpful for your SEO.

An optimized URL with keywords will look something like this:

The URL contains the primary keyword used in the article.
The URL contains the primary keyword used in the article.

These URL keywords play a significant role in your SEO. This way, anyone that types “website assessment” on search engines will see your website in the results.

A good URL has the following characteristics:

  • Short and concise
  • Keyword-optimized
  • A dash (-) should separate each word in your URL

Title Tag

The title tag of your page is the summary of your whole page. It’s the blue link that leads you to a webpage of a site.

A title tag’s structure should look like this:

{Primary keyword + secondary keyword (if any) – Brand name}

The title tag of LinkDoctor™ Link Building Survey article.
The title tag of LinkDoctor™ Link Building Survey article.

Your title tag should be unique, professional, and must not exceed 70 characters in length.

Meta Description

A meta description is a detailed summary that tells your readers what the content is all about. There are website content templates that have meta description sections ready to be edited. All you have to do is think of a good meta description for your posts.

Meta Description of LinkDoctor Link Building Survey article in Google.
Meta Description of LinkDoctor Link Building Survey article in Google.

Here are some characteristics of a good meta description:

  • Catchy and under 320 characters
  • Summarizes the content of your post
  • Actionable phrases and suggestions
  • Unique
  • Use keywords that match your content


The last part is the content or the body of your whole post. Your content is the most important chunk of your page. Through your content, you will be able to communicate with your readers and possibly gain more leads.

Your content must be free of any plagiarism and should be unique. Here are some general writing tips to keep your content SEO-friendly:

  • Break large chunks of information into multiple paragraphs and bulleted lists.
  • Keep sentences short and easy to read.
  • Maximum of 3 sentences per paragraph.

There are free writing tools available online. Grammarly and Hemingway Editor Tool can help you fulfill these general writing tips. Make sure to re-read your content twice or thrice to avoid minor errors.

9 Tips When Using a Website Content Template

Using a website content template for a new webpage requires careful optimization and crafting of the content. Here are 9 tips that are useful when making content using a template:

1. Identify the Type of Webpage

Different types of web pages have different purposes. For example, your money page aims to convert leads to customers through a clear CTA (call-to-action). Your blog aims to gain backlinks and traffic by providing useful content.

By identifying the type of webpage you’re going to make, you will have an idea of what to omit in a website content template. This allows you to focus your attention on the content needed for your webpage.

2. Limit Keyword Usage

Technically, the more keywords you have on your content means that you have higher chance to rank in SERPs. However, this will only harm your SEO. Limit your keyword usage to 2-3 keywords per content.

Highly technical keywords should also be simplified to cater to the common audience.

3. Never Compromise Quality for Price

Pricing can be a factor for website owners, and it’s not a surprising fact. However, you should never compromise the quality of the template with the price. Other website content templates might be more expensive, but they can also spare you more time when creating a webpage.

This doesn’t mean that free website content templates are not competitive. That’s why weighing the benefits of getting a free content template vs. a paid one is important.

4. Be Patient When Creating a Webpage

No matter how exciting it is to see your new webpage live on your website, you shouldn’t rush this process. You have to carefully and patiently plan every step of the way.

5. Arrange Your Content On the Template

You can separate an idea from another using a header. Your main title should be labeled H1 and subheadings can be labeled H2, H3, and H4 accordingly.

You can also highlight your keywords using headers. However, you should not overuse this. If you think that using a keyword can be helpful to a header, then don’t hesitate to use it.

6. Get a Responsive Template

If you’re going to use free web content templates, make sure to get a responsive one. Check if the template is updated and if it’s performing according to expectations. An unresponsive site is a site without traffic.

The template must be responsive to different screen sizes. Your site should also be responsive when browsed through hand-held devices.

7. Optimize Content

  • Avoid using “/” because search engines don’t recognize the words that are supposed to be separated.
  • Make a long content because Google and other search engines like this. A longer content (1000 words and above) means more informative content.
  • Optimize all your images. Use the ALT ATTRIBUTES tag for your images to appear in image organic search results. Search engines can also understand your image if you put an alt attribute on it.

8. Pick a Template With Customization Options

Having the power to customize the template opens up a lot of possibilities. This also gives your website a more “personalized” feel. Customization options allow you to change different elements of your template according to what you like.

9. Get Templates From Trusted Providers

Don’t just get your template from a random developer. You must check the background of the provider and check the reviews (if there are any). If the template has good reviews, then you can assume that it’s working.

FREE Website Content Template Downloads

Editorial Website Templates

Divi for WordPress

An example of an editorial website template from Divi.
An example of an editorial website template from Divi.

Divi has different pre-made website templates for different categories. They also have templates for e-commerce business, health, and tech websites.

Readit Blog

Readit WordPress theme has a modern touch that focuses on the readability of your content.
Readit WordPress theme has a modern touch that focuses on the readability of your content.

This free WordPress theme looks very professional and the template is editable. Browsing the demo feels like you’re reading it from a newspaper.

Landing Page Templates


Unbounce product page showing a lot of downloadable landing page templates.
Unbounce product page showing a lot of downloadable landing page templates.

Unbounce has a huge collection of different landing page templates. You can choose the right template from a variety of choices.


TemplateMo has multiple landing page templates you can choose from.
TemplateMo has multiple landing page templates you can choose from.

There are a lot of templates to choose from in TemplateMo. You can search for the landing page template you want using the tags on the bottom of the website.

SEO Blog Post Templates

Free CSS

This website offers free CSS templates that can be used for blogs.
This website offers free CSS templates that can be used for blogs.

There are free CSS templates and paid ones on this website. You can browse almost 800 pre-made layouts that are professionally designed.

Money Page Templates


NicePage money page templates that can be used for your website.
NicePage money page templates that can be used for your website.

NicePage offers tons of beautifully designed money page templates that you can use for your website. These templates are editable and free to download.

General Website Content Templates offers all kinds of website templates for all types of websites. offers all kinds of website templates for all types of websites. has a lot of templates for whole websites. You can omit different parts of the template that you won’t need for your site. The templates you can get here are editable and can be downloaded for free.

Here’s an example of a template for a woodcraft-selling website:

An example of a website for woodworks and woodcrafts.

You can edit the template using the buttons above the template. You can also download it and see the reviews of people who did before.


  1. What is web content?

Web content refers to creative and informational text, audio, or videos published on a website to bring traffic to the website. Creating engaging content and organizing it into various categories for easy navigation is vital for its impact. It is important to optimize web content for search engines so it responds to the keywords used to search for it.

  1. What are the benefits of using a web content template?
  • The main benefit of using a web content template is that the base of a website is already made and it is not required to develop it from scratch. 
  • It enables you to build a professional website quickly and easily without any technical expertise.
  • They help you and your marketing team remains consistent, which leads to more pages being published on time.
  • They have in-built SEO features for attracting traffic to your website and enhancing its ranking.

3. What should website content include?

  • Blog Posts and articles.
  • Social media posts.
  • Infographics.
  • Webinars.
  • Images, photos, and videos.
  • Case studies and client profiles.
  • Checklists.
  • How-to-guides.
  • Podcasts.
  • Email Newsletters and campaigns.
  • Website copy.
  • White papers, ebooks, and reports.

Final Word

Creating a professional website doesn’t require you to be a coding wizard anymore. With the help of a website content template, you can build an excellent website and save some time and effort.

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