Digital marketing has become more flexible. Marketers are more competitive in using different types of SEO (Search Engine Optimization) to their benefit. Understanding the 10 types of SEO will help you rank better in search engine results pages (SERPs) and get your site the online presence it deserves.
But this is no easy task. Search engines have specific algorithms to scour your website for data. There are web crawlers that index your website and rank it according to relevance from the search query. You can either learn how to optimize your site for these algorithms or hire a link-building agency to tackle your SEO goals.
If you want to find your business on top of Google search results, you need to know the different types of SEO. And as you learn more about SEO, you can form a concrete plan on how to outrank your business competition.
10 Types of SEO
Knowing the different types of SEO will help you decide which one to use and how to use them safely. And when we say SEO, we’re including more than just the traditional keyword research and optimization. To optimize your site, you will need to perform multiple types of SEO.
In this section, we will list and describe the many types of SEO and how they can help you gain more audience for your business. It can seem like an overwhelming amount of information and work to do, but keep in mind that SEO services can do the work for you.
1. On-Page SEO
Consider everything that you can find in the content on your website to be a part of your on-page SEO. This is often what you will edit for optimization. So take a second look at your website’s content.
An effective on-page SEO leans towards high-quality content and informative discussions. People are searching for answers and solutions to their questions and needs, and your website should address their specific problems for your niche.
Remember that although search engines look at websites as a unit, they base how you rank by each page’s performance. Your content needs to be worth reading to keep your visitors interested in your business.
Here are some guidelines that you need to know to make your on-page SEO effective:
Page titles should be optimized
For people to click through, your page title will need to be both arresting and interesting enough for them to take action. A page title is a critical SEO (on-page) factor that you don’t want to go against you.
When people conduct an online search, the title and HTML will appear on the search results, depending on your ranking. So your title needs to convey enough information about your site for web crawlers to determine what your site is all about.
Optimizing heading tags for search engines
Headers are important when creating content. They serve as markers to make it easier for readers and crawlers to navigate your page. Headers should convey what your content is all about.
Your web pages should have only one (H1) header per page. H1 tags usually have the same value as the page title. Make your header interesting enough to grab your reader’s attention and informative enough to satisfy web-crawling requirements.
It’s a good practice to optimize your page before making it live. And a well-designed page will always be better than a dull-looking one. To improve on-page SEO, always format before publishing.
The way your page looks can affect your ranking in SERPs. For example, Google can mark your website as suspicious because of a high number of ads and pop-ups on your homepage. These things matter to web crawlers, so do some formatting to a page before release.
Image formatting and editing for SEO
You can use images to boost your website’s on-page SEO. All you need to do is place alt texts for the search engine to understand what the image is about. Google doesn’t have eyes but it can see the images on your website through the alt text that you will provide.
Optimize the file size, filename, and alt text based on specific keywords. Your images should load quickly on mobile devices, laptops, and computers. This will help avoid issues with broken images and keep visitors on your site.
Keyword research and optimization
Keyword research and optimization is one of the most important on-page SEO factors you should consider for your site. Good content is something that your readers will appreciate and search engines will understand. And search engines will need keywords for that.
Target your keywords depending on your niche. Optimizing the keywords on your site increases the chances your site will appear when a potential visitor does an online search. If you have the organic search keywords included in your content, it’s most likely that it will appear on Google or Yahoo.
2. Off-Page SEO
This type of SEO (off-page) is more concerned with the marketing aspect of promoting your site. Off-page SEO differs from other types of SEO because it relies heavily on your link-building strategy. There are many benefits in link building, that’s why it’s often used in digital marketing.
Importance of a good link-building strategy
A good strategy thrives in the hyperlinks that you acquire from trusted websites. This hyperlink serves as a bridge for web crawlers to crawl between the two websites. It can also help your users navigate through different pages in the same niche.
With a good strategy, you can also introduce impressive marketing campaigns. You can extend this strategy to content marketing and SEO marketing campaigns. This will improve your overall digital marketing strategy and the authority of your website on Google.
According to research from LinkDoctorTM last year, almost all of the respondents agreed that effective link building complements good marketing strategies. Getting backlinks the right way will reward your site with organic traffic and domain authority.
That’s why the US is now 43% more interested in building links than it was in 2005. The more you gain quality backlinks, the more both web crawlers and your visitors will consider your website trustworthy. And this will affect your ranking on SERPs.
3 benefits of a good quality backlink
Through a high-quality backlink, you can improve your SEO and improve your site’s authority on SERPs. This will improve your chances of getting referred to other websites. Through referrals, you can gain more authoritative backlinks from high-ranking websites.
“Google my business” is a great place to point out the best about your brand. A website with great branding will appear more trustworthy for web crawlers and visitors alike, resulting in a higher ranking on Google. The more you establish your brand, the more you will gain organic traffic. The more you gain organic traffic, the higher your ranking will be.
By exchanging URLs with other websites, you are also establishing relationships with businesses related to your niche. You can use these connections for future referrals. There are many benefits to reap if you’ll put out the effort to establish genuine relationships with other business owners.
3. Technical SEO
Technical SEO is another type of SEO that you can improve through technical know-how on your site. These improvements include having a more responsive design, fast loading time, and mobile responsiveness.
SEO technical tips to improve your website
You can address each of these SEO factors through technical knowledge and skill. Here are some technical SEO tips to aid you in improving your website:
Include sitemaps and navigation
What good is your content if nobody can find it? You’re employing SEO tactics to amplify your site’s visibility. Sitemaps and navigation widgets for your website will help visitors navigate through your website and find your content with ease.
Navigation tools will help you create an effective sitemap. This will also help web crawlers in indexing your website. HTML tags can be used to jump from one page to another. In this way, you can navigate through different pages on your website using different hyperlinks to your content.
Using tags properly
When searching for something on Google, the result will appear as a hyperlink with a description below. That description is what we call a meta description tag. If the <title> tag tells us something about the topic, the <description> tag tells us a summary of the web page’s content.
Optimizing your tags will help you guide web crawlers to what’s important in your content. This will help Google and other search engines navigate through your content and grasp the context of your page, positively affecting your SEO and authority in your niche.
Optimize for all types of devices
By optimizing your page content for all types of devices, you’re making sure that visitors to your website can view your site on any device, and enjoy an excellent user experience. This also will prevent slow loading speeds and page load errors.
Optimize your website for computers, laptops, mobile devices, tablets, and even smart speakers. For example, Google Nest uses Google search results to display answers to questions. If your keywords match the keywords in the question, Alexa will be prompted to announce the website and the result of the search. This will count as an organic search made by users that use smart speakers.
Make your URLs understandable
Web crawlers need a unique name for each unique content. This means that you have to think of a lot of names for your Uniform Resource Locator (URL). Also, make sure that your URL is understandable for your visitors.
For example, if your local business is focusing on selling women’s clothes online, you should use a URL that will help your visitor understand what page they’re on. This will also help web crawlers better understand your web page’s content.
Check for broken links
As a website owner, it’s a good habit to check for broken links on your website every once in a while. When users land on an error 404 page, they are going to leave your website. This will reflect badly on your website’s credibility and will negatively affect your rankings.
You can use the Google Chrome Extension Broken Link Checker to identify and solve the problem regarding broken links. The software will run without the need to install anything. This makes it easy to check for broken links and take action, avoiding any SEO setbacks.
4. Local SEO
While many businesses have shifted to online stores, some local storefront businesses are still open today. These businesses have deep roots in the local community and use local SEO to their advantage. Local SEO optimizes a local business’s ability to bring customers through their front door and generate an income.
This type of SEO is a special kind of SEO because it requires more steps to accomplish. But, when put into practice, your business will have a niche made up of loyal customers. Here are the few extra steps you need to consider when doing local SEO:
- Create a Google My Business account
- Register your local business in online directories such as Yahoo Small Business, FourSquare, Yelp, and other trusted directories.
- Use online directories or newspapers and partner with other local websites for more exposure.
Make sure that the name of your business, address, reviews, contact information, and other useful details appear on every page of your website. Also, embed the Google Maps marker on your homepage to show your shop’s location on the map.
5. White Hat SEO
Also known as the “good SEO,” white hat SEO techniques comply with search engines’ terms and conditions. These types of SEO techniques improve your website’s SERPs rankings and are healthy for your site.
It’s important to know what methods are best to maintain your website’s integrity and authority as this is what will protect your website rankings on SERPs. These SEO best practices can boost your website’s presence “by the book.”
White hat SEO techniques
When we talk about the best SEO methods, the first thing people mention is the need for high-quality content. Always remember that your content is not for web crawlers. Your content is meant to capture your visitor’s attention and inform them about the topic.
This will reward your website with a good ranking. It will also increase your website’s credibility and can open doors to collaborations. You can create many opportunities when you start with high-quality content.
When writing your content, you’ll need to use certain keywords to increase your website ranking. However, you should only use keywords that are relevant to your content and your niche. Stuffing your content with a nonsense keyword will get your website flagged by Google as spam.
Ease of navigation
If your website is easy to navigate, visitors can scan and read through your content with ease, finding the information and answers they seek. But if your visitors get lost inside your website, they’ll quickly leave. This will hurt your SEO.
Search engines take user experience seriously and so should you. Although site navigation is also a fit under technical SEO, it’s still considered a white hat SEO technique. That’s why it’s important to add navigation widgets and internal links to help your users navigate through your site.
Fast page speed
Fast loading speed and responsiveness are necessary for your visitors to have a smooth flow when navigating your site. A slow and clunky web page can be the reason your visitors won’t come back for a second look at your site.
Be aware of the functions and features of your website that can slow download speed. Large images, pop-ups, and ads can slow loading speeds, so be sure to optimize these to improve loading time.
6. Black Hat SEO
If white hat SEO is the “good SEO,” black hat SEO is the counterpoint. These malicious SEO practices can gain you higher traffic and ranking on SERPs at the cost of your website’s integrity. These types of SEO practices try to outsmart search engines through loopholes in the system, but are unsuccessful and can damage your credibility.
Black hat SEO techniques
The intent behind paid links is to raise a website’s rank. This technique is an outright purchase of a link without even attempting to make quality content in exchange for it. You simply pay to place the URL on a high-authority website (even if it’s not your niche) and hope to reap the benefits. But search engines flag this manipulation as a black hat SEO technique.
Keyword and meta keyword stuffing
Keyword stuffing is purposely placing a keyword in your content to the point of saturation and even if it’s out of context. This technique may have tricked search engines before, but with the change in algorithms, tracking down these stuffed keywords has become much easier. Search engine authorities can also block your site or fine you for committing this black hat SEO technique.
Cloaking your content to appear relevant to web crawlers is considered a black hat technique because it gives people irrelevant results from their searches. This also violates the Google Webmaster Guidelines. Your website can receive penalties for doing this, which can affect your website’s long-term performance.
7. Social Media SEO
Social media has become one of the most used platforms on the internet today. People all over the world are using their mobile phones now more than ever. And as a marketing manager, using content marketing strategies on social media platforms can help boost your website’s popularity.
However, social media presence does not directly affect your rankings. Search engines cannot see links shared on Facebook or Twitter, but these can help you boost your traffic.
By gaining more traffic, more people will see your website and its contents. It will increase brand awareness and visibility. By publishing creative, informative, and inspiring content, you can improve your website’s performance and rank.
8. eCommerce SEO
The eCommerce business has grown so big that a lot of competition exists in the market. Thus, if you have an eCommerce store, your website will be that much harder to promote.
ECommerce SEO differs from other types of SEO because, aside from the on-page SEO and off-page SEO modifications, you also need to optimize all tags and every image included on every product page. You will need to think of creative ways for people to share your product and provide positive reviews.
Here’s what you need to do if you want to improve your eCommerce SEO:
- Start optimizing your online shop through the homepage and category pages.
- Once you optimize your homepage and category pages, do this to ALL of your product pages (based on keyword research).
- Optimize all images and other visual elements in your shop.
- Optimize your online store for mobile phones and other mobile devices.
9. App Store SEO
Google Play Store and Apple App Store have search inputs if you’re looking for a specific application. If your business has an app for mobile phones, your goal is to make it to the top of the search results. Just like on-page SEO, you need to make sure that your visitors will see your product when they search for it.
Titles, tags, images, and all other elements should be optimized. Your product descriptions, just like meta descriptions, should contain keywords necessary to guide people in finding your product page. It’ll be easier for your customers to find your product if these elements are optimized.
10. YouTube SEO
YouTube SEO has similarities with App Store SEO in terms of its target niche. These types of SEO focus on specific niches that have high amounts of organic traffic. YouTube SEO focuses on promoting your brand through YouTube mentions, comments, and other white hat ways to gain organic traffic.
Remember that YouTube is also a search engine and has tons of traffic. And there are also keywords that people use when they look something up. All you need to do is to research the keywords relevant to your video and optimize your video title and description.
And for your video to appear on Google results, you need to know the video keywords for your content. These keywords are commonly used for video tutorials and other video content that are searchable on Google.
Here are some video keywords to choose from:
- How to
- Anything sports-related
- Funny videos
Lastly, don’t forget about the quality of your video content. For viewers to like and subscribe to your videos, you need to give them entertaining, informative, and engaging content.
What are some of the on-page SEO techniques that can be adopted for better optimization of your web pages?
The page titles should be optimized with keywords, optimizing the heading tags for search engines, page formatting, image formatting and editing for SEO, and keyword research. Optimizing these heading tags more efficiently in your articles makes them rank higher in the SERP pages.
What are the benefits of good quality backlinks?
The benefits of backlinks include referrals, which help you to gain more authoritative backlinks from high-ranking websites. Branding your website makes it trustworthy and better able to establish relationships with other businesses in the same field.
What is a meta description?
When you search for a particular keyword on the Google search page, the result of the search appears with a hyperlink. A small description about the same appears below the hyperlink. This is called the meta description.
Define Whitehat SEO.
Whitehat SEO is a strategy that complies with the terms and conditions laid by the search engines. These SEO strategies help your website to perform well on Google SERP pages.
Define Blackhat SEO.
Blackhat SEO is an unhealthy strategy that is adopted by some web pages in order to force a good ranking on SERP pages. These websites might get good rankings initially, but the search engines eventually penalize such websites for adopting such practices.
Define Local SEO.
Local SEO is a strategy that is implemented by local businesses to be visible in the local search results of Google.
Successful strategies for boosting SEO include multiple types of SEO. To improve your rank on SERPs, doing the first three types of SEO is a must. The other types of SEO are always available whenever you need to complement your strategies.
Just remember that the reason you’re improving your website’s SEO is to improve the overall user experience. Your site is designed for regular customers and not web crawlers. You can always hire SEO services to aid you in optimizing your site.
If you have other tips that you can share with us, leave a comment in the comment section. I’ll be happy to respond to your questions. Thanks for sharing!