As a Digital Marketer, the more the tools you have for research and analysis, the better your content and link-building will be. In a world full of data and information, the quality of tools that you use to get what you need is of utmost importance. Since we all rely on third-party software, it is essential that you know which one to use when doing serious research.
Google Chrome is one of the most popular and beloved web browsers that provides flexibility and a clean UI to its users. With so many marketers online, we thought it would only be right if we list some of the most useful Chrome extensions for 2022.
Why Do You Need a Chrome Extension
As Digital Marketers, we are heavily dependent on web browsers for information. If the browser that you use is not loaded with all kinds of tools in its arsenal, your link-building and SEO efforts may be slow. Just to have an efficient method of working, you need to optimize your browser with the right tools. Also, if you add too many, your browser might become slow and unresponsive. So it is paramount that you choose the best and most efficient tools to optimize your SEO journey.
Extensions are simply compact web versions of much larger tools. They can offer a simplified console along with a host of features that help you work on a different web page instead of opening the tool web page.
Below are some of the best SEO tools you should consider when installing extensions to your chrome browser. The list has been curated according to the features and flexibility they offer.
1. Mozbar
Mozbar is a chrome extension that lets you check your SEO in your browser. You can access analytics and download your SERPs as a CSV file. You can get instant insight on any webpage without leaving your browser. With the amount of stats and data that it provides, it is definitely one of the best Chrome extensions to have for any digital marketer.
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2. Keywords Everywhere
Keywords Everywhere is a free chrome extension that helps you all your keyword research needs. It gives you the search volume, CPC, and competitions for 15+ websites. It also shows you the 12 month trend data, traffic data, link metrics, backlink data. If you have the need for keyword research, this is the best chrome extensions out there.
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3. Hunter
Hunter is an extension that lets you quickly find contacts, such as email addresses. This information is made available on your browser for your convenience. Along with this, you get the designations, names, social media profiles, and phone numbers of the target website.
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4. Growthbar
Growthbar gives you the ability to analyze SEO data points for any website and provides added information, such as relevant keywords, high-performing keywords, page word count, keyword difficulty, domain authority ranking, and backlink data.
It provides the SEO metrics and insight you need to improve your search ranking. Although the free version offers critical data, such as the difficulty score, domain authority, and organic traffic, the paid version has many more capabilities.
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5. SEOquake
SEOquake is an extension that allows you to obtain all the SEO metrics of webpages and for the domain. It features an SEO toolkit that gives you the information about the backlinks and the keywords rankings. Along with all this, it gives you on-page SEO suggestions that helps you with your SEO strategy.
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6. SEMrush
SEMrush is a dashboard that gives you domain performance data. It can also track individual page performance tools. You can get excellent on-page suggestions that can help you create an SEO strategy for your site. Also, it offers you backlink analysis and keyword rank tracking.
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7. SEO Meta in 1 Click
As the name suggests, this is a chrome extension that gives you all the meta information for a webpage with a single click. This includes meta description, title word count, meta description, URL header, and also the images in the webpage without an alt text.
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8. Mangools
Mangools provides you analysis of the SEO strength of websites. Though it relies on websites, such as Moz and Majestic, the data is quite reliable. You can also access backlink and keyword analysis data with added features.
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9. Ahrefs
Being one of the most popular SEO analysis tools, the Ahrefs SEO Toolbar offers you SEO audit reports at the click of a button. It also offers various other functionalities, such as a broken link checker, SEO metric analysis, and ranking.
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10. Buzzsumo
Buzzsumo should definitely be on this list since it offers a plethora of features for social media SEO tracking. Your future SEO decisions can be made reliably when using this extension. It analyses top-performing content on social media channels and provides you with reports. As an added advantage, you can analyze your competition’s profiles, too.
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11. Meta SEO Inspector
Meta tags always plays a huge role in SEO rankings. It is the source of information for search engines and ensures about the page. Optimizing them will improve your SEO rankings.
The Meta SEO Inspector is a chrome extension that ensures that all your meta tags are properly added and prompts you if any of them are missing on your website. This extension will ensure that you do not miss out on your meta titles and descriptions.
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12. Redirect Path
Content on your page might have been moved, removed or deleted permanently. To combat this, you need to redirect pages, this also helps the search engine to divert the users to the proper page.
To ensure that your website does not contain any broken links and any issues relating to the redirects, you need to use the SEO chrome extension called Redirect Path. This chrome extension offers you a way to easily manage and handle all the redirected pages on your website.
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13. SERPTrends
SEO rankings are dynamic in nature, keeping track of them will give you an indication of when and how you need to update your content. But, manually keeping track of the rankings would become a daunting task, especially when there are huge volumes of pages on your website. To keep track of all the pages and their past rankings, one of the SEO chrome extensions, SERPTrends will help you with it.
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14. Similarweb
The next SEO chrome extension in the list is the Similarweb extension. When it comes to ranking on SERP, you need to keep track of your competitors, understanding the nature of your competitors will give you an edge over them and help you with ranking for competing keywords.
Similarweb helps you in understanding your competitors and gives you various metrics such as bounce rate, website traffic, site time, etc. The extension provides this information by collecting them from various ISPs and web crawlers. It also provides information regarding the demographic of the website, ad spend, and the geographical location of the traffic.
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As seen above, as of 2023, these are the most commonly used extensions in the digital marketing field. Though they offer paid versions of themselves, the free versions usually are more than enough for you to optimize any web page. If you want extensive data, the paid ones are available at various price points based on the added features you derive from them.
How to Install a Chrome Extension
Installing a chrome extension is not a hard task. You have to log in to the Chrome Web Store and choose the option called Extensions. You can access the web store here.
Once you have chosen your extension, look for its compatibility with your device and browser. It should be displayed below the extension name. If it is compatible with your device, go ahead and get the extension. You will see a download occur, after which, the extension will be added to your browser.
You can also manage your extension to suit your preferences. This is where you choose the pricing or upgrades that you want. Once it is installed and all the permissions are set, the extension will start analyzing the sites.
Wrapping Up
Chrome is one of the most user-friendly browsers out there. The various extensions we have mentioned above are great to use when you need data on the go. However, for extensive data gathering, it is always suggested that you use an actual tool for extensive results. Extensions offer a simplified and ready-to-go solution for busy marketers and should be treated likewise. If you want to delve deeper into the field of link-building, your efforts should be focused on a good link-building agency that can deliver results. Check us out at LinkDoctor for a positive experience in the world of SEO.
