SSL is a Secure Sockets Layer. Why should you care?
One of your initial and primary concerns is to ensure the data security of your website. According to this report, 68% of web users believe the current internet laws are not good enough to protect their data online. It is very important to have a secure website.
As a website owner, you want to rank your website on top of search engine results pages (SERPs). According to Google, there are more than 200 ranking factors Google uses to rank any website. In 2017, Google announced that SSL Certificates are mandatory for all websites, and also it is a ranking signal for Google.
What does this mean for you? This means if two websites have the same ranking score but one has an SSL certificate, Google will consider the website with SSL more to rank higher.
But what are SSL certificates? And why is SSL SEO important?
To help you understand the SSL SEO better, we have broken down everything about SSL certificates and their importance; check it out:
What are SSL certificates?
Secure Socket Layer.
Before knowing about SSL certificates, we have to know a bit about the difference between HTTP (Hypertext Transfer Protocol) and HTTPS (Hypertext Transfer Protocol Secure).
When browsing on the web, you search for anything, and you will see a URL (Uniform Resource Locator). Now there are two types of URLs that you will see, one as https:// and the other as http://. The presence of “s” in the URL makes the difference, and in this case, it represents that the website is secure and encrypted and uses SSL technology.
The full form of SSL stands for Secure Sockets Layer, and it is an additional layer of encryption and protection technology on any website to safeguard our data on the web.
SSL certificates exist in small data files bound by cryptographic keys (private and public keys). The advantage of an SSL certificate is that when it is installed for any website server, it acts as a padlock and ensures a secure connection between server and browser.
The SSL certificate ensures to secure your domain name, location, and all other details. Having an SSL certificate website is important for any eCommerce business owner such as yourself. The most important thing is to keep all confidential information, customers’ credit card details, and other sensitive information safe, thus protecting your customers and you.
If you’re visiting a non-SSL-certified website, you won’t see a secure padlock in the URL. If you further click on the “Not secure” sign, you will find the message that the connection isn’t secure like this,
You will see a padlock if you’re moving your cursor in the URL. Once you click on that, you will find the options of site settings, connection security, and cookies option.
If you further click on the “connection is secure” option, you can see the message showing that your connection is secure and the SSL certificate is valid. Furthermore, if you click on the “certificate is valid” option, you can check the SSL certificate too.
There are three major types of SSL certificates available today, namely:
- Domain Validation certificates (DV)
- Extended Validation certificates (EV)
- Organization Validation certificates (OV)
But why does Google consider an SSL certificate a ranking signal, and why is SSL SEO important? Let’s understand that.
How is SSL SEO related?
For any website owner, including you, the most important thing is to rank your website higher in the SERP results. Today, more than 200 ranking factors and different algorithms are involved in ranking a website.
The most important factor in ranking a website for Google is relevancy, authority, and discovery. An SSL certificate secured website implements the right SEO strategy for your website, and implementing the correct SEO strategies will help higher rankings and more organic traffic. Also, having a secured website is a signal of authority and trust for visitors, which also increases your website’s click-through rate (CTR). Let us go through each of the points in detail now to understand why SSL SEO is important.
1. SSL Helps in SEO Boost
You browse hundreds of websites every day, and it is very rare to come across a website with a message displaying “Your connection is not secure.” Now, if this message comes to your screen, your initial reaction will be to exit the page rather than move forward.
This explains how important it is to have a secured website for easy user navigation to your website. This can give you an edge over your competitors. Just having an SSL-secured website will not ensure you go on top of search results; you have to work on other search engine optimization too.
But an SSL certificate will elevate your ranking factors by a considerable amount. Back when Google announced HTTPS as a ranking signal, only 49.8% of websites migrated. But as per this report, till March 2022, 73.08% of the top 10,000 websites have migrated to the HTTPS version, ensuring that secured websites boost your SEO rankings.
2. SSL SEO Increase Conversion Rate and Traffic
Would you rely on an insecure (HTTP vs. HTTPS) website to submit your credit card details or other sensitive information?
The answer is no. If visitors coming to your website see that it’s HTTP and not HTTPS, they will most often exit immediately, which will increase your website’s bounce rate.
Bounce rate is the percentage that calculates the visitors who visited and then exited from the site rather than going to other pages or lingering on your site. Increased bounce rate also indicates a decrease in organic traffic.
But if your website provides smooth and secure user navigation, people will stay and visit your other web pages, increasing the click-through rate. This will increase the session time of your page and will ultimately lead to leads and conversions.
3. SSL SEO Websites Gains More User Trust
For website owners, gaining trust among the right audience who can become paid customers is important, as you know.
With new internet rules and laws coming, users are becoming more aware of user information safety; now, users do not browse websites claimed unsafe by search engines.
When you’re using an SSL-secured website, Google or any other search engine will automatically redirect you to a secure destination.
If you are giving your credit card details on the internet, SSL will encode the details and will send them to a server, and furthermore, the server will respond back through a secure HTTPS connection. This is how you build trust with customers and users. The more people trust your website, the more you will generate, increasing your website traffic. Thus SSL certification also enhances your website visibility.
Frequently Asked Questions (FAQs)
For eCommerce business owners, it is more important to have a secure website to build customer trust. More customers not only bring more brand visibility but also enhance search rankings. But just having an encrypted SSL-certified website cannot ensure higher rankings. Along with that, you need to ensure all other technical, on-page, and off-page optimization of your website. Link building is important if you are looking for ways to get an edge over your competitors. We at LinkDoctor help businesses grow by multiple folds with our ethical white hat link-building, result-driven, and data-driven tactics.