Tackling how to go about digital marketing can be challenging. There are a lot of things that you need to manage and deal with. Leveraging different channels during major sporting events is an arduous task.
Whether you’re marketing a major sports team, activity, or even sports products, you must have a proper online presence. This can help your brand have traction and impact before being marketed on different sporting events.
To do that, you need to put in place a proper digital marketing strategy. Anyone can do this, especially with proper introduction and guidance.
Sports is something that we can all gravitate towards, regardless of whether we’re athletic or not. People from different walks of life can all enjoy and support the same team. It’s easy to sell sports-related items and get them going on the market.
When it comes to Sports Marketing, what’s important is keeping people engaged and giving them a motivating experience. If you ever feel lost, always retrace back to AIDA – Attention, Interest, Desire, and Action.
In your campaign, your priority is attracting attention and interest. After that, a customer is more likely to want to try your product and services. And through their desire, they’re a lot more likely to buy whatever it is you’re selling.
Sports Marketing helps to have product awareness before the product is marketed at the event. The ways you gain traction with this will depend on what you’re marketing, but here are a few ways to help get you started.
Ways to Get Traction on Sports Digital Marketing
1. Content Creation
People love to be engaged. As humans, we’re always looking for entertainment to keep us occupied. If you want to keep your audience engaged without the need to spend too much – Content Creation is the way to go.
Regularly creating content for social media and your website is a great way to consistently market your brand. It can also help market your products and services through awareness.
Creating content through blogs, posting on social media, and engaging with users online is a great way to establish an online presence.
The amazing thing about creating content on social media is that it lets people share it. This way, the visibility of whatever it is you or your brand shares is amplified. This occurrence is no different in sports marketing.
This is not an overnight route to success. But, it is a sustainable and steady way to grow your potential customer base. It can also increase brand awareness, and bring in higher conversions.
2. Staying Consistent on Many Platforms
Social media has changed digital marketing forever. The very idea of Social Media Marketing 10 years ago, as compared to now, is amazing. Its reach and its accessibility are now almost mind-blowing.
When it comes to Social Media Platforms, it is important to keep your voice relevant. It should be for the audience you are targeting.
Staying consistent on each platform, based on the demographics and what you want to promote – keeping things relevant is vital.
Platforms like Facebook, Instagram, and Linkedin let you manage social media campaigns. They can target your audience based specifically on age groups, interests, and gender.
And with some background information on the social media platforms and their users, you can go a long way.
What you should take away is that keeping consistent with the platform you’re using is something that you should keep in mind.
Posting content regularly, as well as, launching campaigns on many platforms simultaneously is a great way to gain traction.
It can be counterintuitive to tackle all of them at once. So choosing a few platforms that are right for you could be a wise decision for your digital needs. It’s a smart decision for your sports marketing goals.
3. Optimizing your Website
If you have a website for your business, It would be a good idea to consider a website assessment. Website assessment, also known as a website audit, would look into ways to improve your SEO – to encourage traffic to your website.
Why is it important? If people want something you offer, they can only buy it if they’re able to find it.
Having a website with bad Search Engine Optimization is almost like being invisible.
If people are going to engage with your brand, they have to be able to find your brand easily. A good way to do this is help from industry experts. Even though it may seem expensive at first, it’s a cost that ensures traffic is coming in consistently.
Make sure the page has a good user experience. This might determine how much time people are willing to spend on your site. And just like in traditional retail, this improves your sales figures.
If you’re very new to this and don’t know where to start. You should start by listing your business on web directories, ensuring people find your business, and then link it with your site.
This ensures that your business is visible to people near you. If they’re searching for anything you’re offering – they’re more likely to find it. It could be sports merchandise, a sporting event, or even services.
4. Building Brand Identity
People love personalities that stand for something or believe in something. Major sporting brands like Nike, make it a point to be very vocal about it.
Now, if you don’t care for that (which is understandable), you need not immerse yourself in it. But people must understand what you find amazing about your business. And also, what it is you love to provide your customers with.
If you’re good with this, you can keep customer loyalty because people associate with you, with something a lot bigger than your business itself. This can be influenced by your innovative approach or just how much you want to give back to society culturally.
In marketing, this is termed ‘Brand Image’ and it can heavily determine how successful you get in the grand scheme of things. Even if you’re a small sporting business, it’s important to think about your social or cultural impact.
5. Measuring Performance
It goes without saying that what makes anything successful are the stats. Like how it is in sports, it only makes sense that you measure your performance. You can do this performance assessment once a month, or yearly, depending on the need for it.
Performance is a universal concept. In sports digital marketing that concept plays a pivotal role. It can influence how well you do with your potential customers. It also helps you see what you need to work on, and the areas that need improvement.
Hiring an expert can help with this, but another very easy way to check this would be with Google Analytics. Generally speaking, keeping an eye on your performance statistics can definitely help you out.
Sports Digital Marketing may seem like an intimidating concept. But at the end of the day, you’re trying to sell sports to people who love them. Sports marketing, if done, should focus on the key factors people enjoy.
This can be loyalty to a specific team, the fulfillment of being fit and athletic, or even the longing to try out something new.
When marketing sports products, events, or services, you should make sure that people are aware of what you’re doing. If you’re selling merchandise, people should know about it and the only way to do that is to make sure you are discoverable.
Keeping in mind the points mentioned above are great ways to do this.