Leverage Social Media Link Building to Boost Business Growth

It’s not anecdotal to say that social media has dominated our lives. In fact, around 4.48 billion active social media users were reported in 2021. However, it is also a great opportunity for strategic social media link-building.

If you are new in SEO and struggling to get quality backlinks, social media link-building should be your priority. But what is your action plan to get links back to your website from famous social media platforms?

In this article, we’ll discuss how to smartly create social media backlinks that will boost and manage your business reputation.

Why Is Social Media Link Building Important?

Talking about the search engines, Bing uses social media as a ranking factor and controls 24% of the search traffic. This tells you that if your business doesn’t have an online social presence, you are missing out on something big.

One of the biggest advantages you get using social media link-building is your website might show up in top SERP. That’s because when a branded search highlights your website, you automatically acquire the first position on search engines.

Therefore, social media link-building has become one of the most important techniques to gain organic traffic on your website. Other than that, it gives you the following benefits:

  • Increases brand reputation.
  • Distributes content extensively.
  • Enhances brand recognition.
  • Boosts online visibility.
  • Speeds up local SEO.

No doubt, you get all these benefits from ethical social media link-building. However, it’s important to make a strategy first and then start building links on social media accordingly.

If you don’t make an action plan before promoting your website on social media platforms, users might start to ignore you. Of course, you want people to view your content, but being pushy usually puts you in hot water.

Therefore, let’s move on to how you can efficiently use social media to create quality backlinks.

Create Backlinks Using Social Media


How many active Facebook users are there? Facebook has approximately 2.9 billion active users, as reported in the fourth quarter of 2021. That’s pretty enormous, isn’t it?

That’s why you should start upgrading your profile on Facebook.

First, start adding your website’s link in your personal profile’s About tab. 

Then you can add that backlink in the Contact or Basic field. After that, make that field “public.” By doing that, Facebook users who are not in your friends/followers list can also find that link.

Now, start placing links on your Facebook timeline. You can do that by adding a link back to your website in a post’s content. For example, if your article is published somewhere, you can thank the publisher by adding a link to that article, as well as your website’s link in the post.

Then you can add other pages of your website, other than the homepage.

Other than that, you can create a Facebook group and pin a post that has your website’s link. That will allow the group members to see and visit your website anytime they want.


Basically, Instagram is more of a photo and video sharing platform instead of text. But that doesn’t mean you can’t drop backlinks on this social media platform.

According to the recent stats, 18-34 years old is the biggest active age group on Instagram. Moreover, marketers love uploading content on Instagram because of its appealing user interface. Therefore, it’s another platform you can upload infographics on and embed a link back to your website.

The following are key features of Instagram marketing:

  • Reels
  • Hashtags.
  • Clickable tags in Instagram stories.
  • Hyperlinks in username and bio.

Additionally, Instagram is the best place to get business recognition. How?

The majority of the top brands and celebrities have active Instagram accounts with millions of followers. So, you can reach those accounts and get your business highlighted.

For example, Sephora has 20.8 million followers. Therefore, if your business sells cosmetics and beauty products, you can get endorsements from Sephora by interacting with its official Instagram account. You can do that by:

  • Commenting on its posts.
  • Replying to followers’ queries.
  • Offering giveaways to Sephora’s audience.

Once you do that, Sephora’s target audience may become curious about your business, too. Thus, people having the same wants may start showing interest in your products. At the same, your website can start getting organic traffic from Instagram as well.


Last but not least, let’s talk about social media link building on Twitter.

According to online marketing stats, 54% of social media users take action when a brand gets mentioned on Twitter. Do you know why?

It’s because Twitter makes a brand more trustworthy when compared with other social media platforms. Moreover, 82% of B2B content marketers use Twitter to boost a business. Here are the following backlinking opportunities you can get on Twitter:

  • Generate traffic using hashtags.
  • Share insights on trending topics.
  • Interact with your audience.
  • Use keywords in Twitter Ads.

When you use the above methods to promote your business, make sure to drop a link back to your site in your tweets. This will help your website acquire organic traffic from Twitter.

On top of that, Twitter has some big names who are actively using the platform to reach out to their followers. Therefore, if your tweets have potential, you can easily grab attention from the top Twitter brands and profiles. That way, your website can automatically get a boost in SERP ranking via Twitter.


Since social media platforms are getting more and more users every day, it is wise to go for social media link-building. In fact, 85% of online users will click on a brand’s social media profile before visiting their actual website.

Always make sure your business’s social accounts are complete. All your profile requirements should be fulfilled by having backlinks to your website.

If you are creating a social media business account, make sure to adhere to the terms & conditions. This is because users only trust legitimate social media accounts. Once you do that, your website will likely have an automatic boost in organic traffic.

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