SEO Video Marketing : Importance, Benefits, and Steps

  • Samuel Darwin
  • Sep 22, 2022

Google search engine is a place where you can find anything. You can buy shoes, learn how to play the guitar and even make money. The problem with this ease of access is that it creates thousands of options for what to buy or watch next. 

This rapid change has made it very difficult for businesses to get their message across in a way that engages people and makes them want to share it with others on social media platforms or other possible ways. 

According to research, on average, internet users spend 88% more time on a website with a video and are 64-85% more likely to buy a product after seeing that video.

If you haven’t started using SEO video marketing in your digital marketing strategy, you’re missing out on one of the most potent ways to connect with customers online. SEO Video marketing can be a great way to grow your business and increase sales, with many businesses now using videos to market their products or services.

This article will focus on benefits, importance, and steps to SEO video marketing.

What is SEO Video Marketing?

Video marketing is a great way to improve your search engine rankings. Videos are more engaging than text, helping you to get more backlinks, earn more traffic and ultimately help you make sales.

Search engines like Google use videos in their algorithms to determine how important a page is for user experience and ranking. 

So if you want your video to rank well on the first page of SERPs (search engine results pages), then it’s vital that your video appeals to your users.

Successful video content includes some storytelling with a call-to-action element in each piece. 

Also Read: How Significant are YouTube Backlinks for SEO?

Benefits of SEO Video Marketing

Video marketing is a powerful strategy for increasing your website’s SEO rankings. It helps improve the depth and quality of your content, which can be especially demonstrated in long-form videos. This makes them more likely to rank in search results, giving you increased organic traffic from users who want to see what you have to offer.

Another benefit of video marketing is that it can help you earn backlinks from other sites around the web, especially if those videos are shared on social media channels such as Facebook, Twitter, TikTok, Snapchat, or Instagram.

By creating engaging videos with valuable information about your business or product lines, you’ll attract more eyeballs toward your site, where users can learn more about what makes your brand unique while building trust in its authenticity.

Video content also boosts user experience because people love watching stuff. So if someone sees something cool happening on their screen (like watching an awesome cat video), chances are good they’re likely to watch more videos of yours, look forward to your updates, or share them with their circle of friends. 

That’s right, folks! The future of marketing is in the video. And if you want to get on the right side of history, now’s the time to start embracing it.

Also Read: Top 8 SEO Lead Generation Techniques to Boost Your Business

Steps for Getting Started with Video Marketing for SEO

By posting engaging videos about what makes your business unique and how it stands out from competitors’ offerings you’ll help your target audience understand why they should follow your videos instead of just seeing generic posts from brands that they haven’t been paying attention to recently (or ever). 

This will make it easier for them when deciding whether or not it’s worth following along with these other companies too.

  • Prepare the content. Do proper research on what is likely  to appeal to your target audience, how you are going to script and shoot it, what your budget is, who are your voice people, who are your actors, who is doing the pictures, are we using stock footage, etc.
  • Add target keywords in the titles and descriptions of your videos (like “How to do SEO”).
  • Include a transcript of your video. While Youtube provides a transcription service, it’s not very accurate.
  • Promote your videos on social media channels such as Facebook, Twitter, Instagram etc., and email newsletters if applicable.

Promote your videos on forums, blogs and communities that are relevant to your brand. Create an email list to keep in touch with your audience and let them know when new content is available.

Also Read: Ultimate SEO Checklist To Boost Your Organic Traffic

Importance of SEO Video Marketing

Video marketing is a great way to improve your seo rankings. Video content is more engaging than text, which means it’s more likely to be shared and linked, and Google knows this. More people will see your video, which can lead to higher search rankings in the SERPs (Google Search Engine Results Pages).

When you’re looking at video marketing as an SEO strategy, its importance is that you can use videos for social media optimization purposes. This is especially important if you are starting your business and want your target audience to know your business exists. 

By posting engaging videos about what makes your business unique and how it stands out from competitors’ offerings, your viewers will have an insight into your business and feel connected to your brand. 

Also Read: The Importance of User Experience for SEO

Frequently Asked Questions

How long should an SEO video be?

There isn’t any particular length for a video to rank better for a search query. All you need to do is ensure that your video content provides value to the viewers. However, a video of an hour will rank lower than a video of 5-15 minutes. A shorter video will inevitably appear higher in search results. 

How do I add SEO to the video?

Adding SEO elements to your video increases the chance of viewers watching your video for a longer period of time, avoiding the dreaded “drop”, where viewers simply leave. 

  • Choose the right keywords
  • Add hashtags to your video
  • Add descriptions that relate to your user base and niche
  • Write a compelling title
  • Add a call to action
  • Add subtitles
  • Use engaging thumbnails

How do I generate keywords for SEO video marketing?

You can use keyword generators to your advantage. Google Keyword Planner, Ahrefs, and Ubersuggest are a few effective keyword generator tools you can rely on for your video marketing. 

Conclusion

We hope that you now have a better understanding of what seo video marketing is and how it can help your site’s rankings. There is so much more you can be doing to help your website rank in search engines. A video blog post is just one of many things you can do to maximize your seo efforts. Experiment with different types of content and find what works best for your audience!

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