It is no secret that the web is growing each day. With the growth of the web, more and more businesses are making their online presence. But are all of them able to get traffic from search engines? The answer is No. According to an Ahrefs study, 90.63% of all articles indexed with them receive zero traffic and only 5.29% of articles get 10 viewers or less monthly traffic. To increase your brand visibility, your marketing strategy and SEO strategy need to be top-notch. But how can you use SEO lead generation techniques to increase your website visitors?
Read on to know how SEO lead generation can help your business and which techniques will give the best results.
How does SEO Lead Generation Help Your Business?
Search Engine Optimization (SEO) comprises techniques (both on-page and off-page SEO) to improve your website content in order to help them rank better in the SERP. With a high ranking in SERPs, the chance of search engines to show your website for a relevant search query will also increase. This will directly affect the increase of organic visitors and traffic to your website which will result in lead generation.
SEO strategy for a website includes everything from getting authoritative backlinks, optimizing user experience, refreshing existing website content, creating a content strategy, and even social media posts. By optimizing the right SEO strategy you can surpass all your competitors and can rank on top for the targeted keywords maximizing the lead generation.
8 Proven SEO Lead Generation Techniques
Let us give you 8 proven techniques that will help you boost your business.
Run a Site Audit
Running a site audit can give you various pointers on how you can improve and optimize your website. A site audit analyzes your website’s technical structure, on-page, and off-page elements to help optimize the blog to increase online visibility, leads, and conversions. A site audit overall tells which are the gaps content-wise and structural changes that need attention in your website traffic. There are different types of audits one can perform. These are:
Technical SEO Site Audit-
- Redirect alerts
- Index status
- URL speed
- Page speed
- XML sitemaps
- Mobile SEO page analysis, and more.
On-page SEO Audit
- Keyword research
- Meta data analysis
- User experience
- Image SEO
- Internal links, and more.
There are numerous tools like Aherfs site audit, SEMrush site audit, SpyFU, and Google Search Console (GSC) that can run a site audit for your website.
Conduct Keyword Research
Proper keyword research is a crucial part of a successful SEO content strategy. Finding the right keyword according to the terms users are searching for is important. To make the target audience convert to target potential customers is possible by displaying the right product or service at the right time during the right search query.
The key elements while doing keyword research are:
- Relevant keywords: It is important to find keywords that are relevant to the user search queries, and trendy.
- Authority: You should choose keywords that can bring value and authority to your audience. Google should know the keywords your website is ranking are relevant and come from authoritative sources.
- Volume: Knowing the global volume of the target keyword is crucial to understanding the ranking factors. The volume of a keyword is calculated by the Monthly Search Volume (MSV). Having a keyword with high keyword difficulty (KD) and less volume won’t help your site to rank on organic search results.
Tools like Ahrefs, and Moz can help you conduct proper keyword research.
In this modern age, every niche that you invest in will have a huge amount of competitors. These competitors will have their own unique way of establishing their business. If you wish to be successful, you should have your own game plan too. But in this era, every technique is tried and tested. One such technique is competitor analysis.
Competitor analysis is simply finding what your competitors are using to stay on top of the market. The keywords and strategies that they employ might be useful for you as well. While it is illegal to spy or steal information, you can do an ethical competitor analysis through legal means. The foremost of this is by using an SEO competitor analysis tool like Aherfs, Moz, etc. These tools provide real-time data of what your competitors are ranking for and will guide you to rank for the same.
Using such tools will give you an edge in the market since you get insights into the businesses of major brands in the field. You can get statistics around the number of visitors they get, the keywords they rank for, and such. Paying attention to the largest source of traffic will give you an idea of what to focus on for your business.
A full-fledged content strategy is not just a sheet with keywords but a projection of your business goals and the roadmap to achieve them. Content strategies are born out of hours of hard work and months of research. The work that you put into them will hold up your business for years to come.
When creating a content strategy, always focus on lead generation as a prime criterion. Usage of marketing funnels will help you categorize your goals and terms in the strategy sheet. Lead generation should be focused on different parts of the marketing sales funnel. The top most is the ToFu (top-of-funnel) where your customers are made aware of the niche and the need for the same. The middle of the funnel (MoFu) is where your customers are made aware of the products and services available in the market. The last stage is the conversion part (BoFu) where you convert your customers to regular buyers by projecting your product/service as the best.
While creating such strategies, you should be able to procure high-volume keywords that have low keyword difficulty. This enables you to rank for niche topics easily.
Link building is an effective way to generate leads using SEO. When you start building links around your website, you are helping it increase its authority and reputation in the market. Building quality links using strategic link-building methodologies will help you stay above the crowd when it comes to long-term goals.
Use a good link-building agency to realize your goals and get proper conversions. This will help you focus on your business goals easily without having to worry about procuring quality links. Link building is a tedious business that can either break or make your goals. Always use caution when using links since buying or selling of links is not treated kindly by Google. There are many agencies that use unethical methods such as black hat link building to provide fast but short-lived results. Choose ethical link building over everything in order to provide the best for your business.
Work with Customer Reviews
Customer reviews are a major part of SEO success. The word of a customer influences much more than what you as a business owner project in the market. Your businesses may have great products but once a customer leaves a negative remark, it takes quite a time to redeem yourself from it.
Always work with your customers online to receive feedback about your product. Well-written and positive feedback generates leads more than any other form of generation method. It shows that your brand can be trusted and it brings in referrals from various sources.
Add images, reviews, and comments about your product from customers. This when seen on your webpage increases trust among your new customers and the ones who are uncertain about your product or company. Make sure that these reviews are real and unedited.
Optimize for Mobile Users
This may seem like an unrelated topic but this holds a lot of value for SEO lead generation. If the conversions on your page have to happen, your page should be easy to navigate for all kinds of users. The CTAs, links, and points of interest that you place on your site will be effective only if a user decides to stay on your page.
The foremost criteria for making a user stay on your page is optimizing page speed. This goes for both desktop and mobile versions too. When a user feels that your page is slow, they lose interest and go to other faster-loading pages. This destroys every chance of your getting a conversion. So to avoid this, always optimize your page speed.
In this age, mobile users top the charts when it comes to internet browsing. Google recommends that you optimize your site for mobile users. You can check this using Google Search Console by running diagnostics on your site.
Frequently Added Questions (FAQs)
What are the 4 types of SEO?
There are four major types of SEO:
- On-page SEO
- Off-page SEO
- Technical SEO
- Local SEO.
What are SEO tools?
SEO tools help to understand the website’s health and help to fix the gaps to rank them higher in the SERPs. A good SEO tool will give you insight into keyword research, backlinks, and competitor analysis.
What are the main pillars of SEO?
The three main pillars of SEO are:
- Relevancy: A website or content should be relevant to the user search query.
- Authority: The content specific to a subject should be coming from an authoritative source.
- Discovery: The main aim of doing good SEO is to optimize your content for Google to recognize.
SEO lead generation techniques are varied and employed differently. Each business will require different techniques to get a boost in the market. While all the above techniques might not work for you at once, you should start small by deploying them one by one. Content strategy and link building should be your prime focus since they give you slow and steady results. After these, you can implement the other techniques based on your site stability and business growth.
In case you need help with link building to start off all these SEO lead generation techniques, LinkDoctor can help you with that.