Facebook has 2.91 billion monthly active users and 1.93 billion daily active users. It’s an incredibly large market that must be utilized by your business if you want to increase sales. According to statistics, 18.3% of U.S. adults made a purchase on Facebook in 2021. That’s why creating a Facebook page for your brand is crucial.
And how do you direct more traffic to your Facebook page? Through the use of SEO for Facebook. Here are the following tips you need to follow if you want to boost views on your Facebook page.
In this article you’ll find:
- Tips to Implement SEO for Facebook
- Frequently Asked Questions
- Invest in an Effective SEO for Facebook Strategy
- Similar Posts
Tips to Implement SEO for Facebook
The following are the tips for implementing SEO for Facebook strategies:
1. Pick a Good Facebook Page Name
Your brand’s name is the first thing that your audience will see.
Since your name is going to be your biggest identifier, you’ll need to make sure that your target keyword or keywords are incorporated into it. As one of the pillars of SEO for Facebook, it’s important to have keywords sprinkled throughout your Facebook page.
But don’t forcefully insert your keyword on your Facebook page and make it look spammy! Algorithms are created to identify spammy tactics like this that try to non-legitimately boost rankings on search results.
2. Customize Your URL
Facebook allows you to create a unique URL for your page. This becomes accessible to you after your page gains at least 25 likes.
It’s important to customize your Facebook URL because search engines value the name of your URL. Search engines take into consideration user experience when they evaluate your URL. Is it easy to understand? Does it describe your page well?
Having a clean and branded URL makes you look more professional and has a lasting effect not only on users but also on search engines.
3. Don’t Forget About Keywords
As with any SEO strategy, keywords are essential in making sure the right people find your brand.
Do your keyword research to find the keywords that are best suited for your particular niche. This will help direct search queries that are relevant to your brand right to your page.
Your keywords should be strategically placed on your Facebook page by mentioning them in different parts of your page. This is to help the algorithm understand your page better and get an overall idea of what your page is about. Here are the following places that should contain your keywords:
- Description section
- About section
- Facebook posts
- Photo captions
When you’re choosing which keywords to use, go for both high search volume and long tail keywords.
High search volume keywords are keywords that are commonly searched by users online.
The downside though is that usually, high search volume keywords are used by everyone. This means that there’s already a lot of content relating to such keywords, so it’s considerably harder to rank high for them.
Long tail keywords are keywords that are much more specific compared to more common keywords. These keywords are likely used by customers or clients who know more about what they want and are therefore much more likely to complete a purchase. The downside of these keywords though is that they can have very low search volumes because they’re so specific.
Finally, be wary of keyword stuffing. This is the practice of repetitively mentioning your keywords in your content and different parts of your page. This will come off as spammy and the algorithm frowns upon it. A lot of beginners do this because they think that the more keywords they use on their content, the higher the chances that they’ll rank higher in the search results.
Algorithms are created to identify tactics like this so unless you want your content to disappear in Facebook search results, it’s best not to stuff your content with keywords.
4. Build a Good Backlink Profile
Link building is a crucial part of your Facebook page SEO strategy. Backlinks are links that come from other websites, or in this case, parts of Facebook, that lead back to your page or your content. High-quality backlinks that come from authority pages and websites are an indicator for search engines that your content is reliable and valuable.
There are different ways that you can create a good backlink profile. For example, you can reach out to influencers or larger Facebook pages that are relevant to your brand and partner up with them. They can include your links to their Facebook posts so they will lead back to your profile.
You can also include links to your Facebook posts in your blog posts on your website and vice versa. Don’t forget to include links to your main website and your other social media platforms!
5. Write a Good About Tab
Once you attract the attention of users, there’s a high possibility that they’ll go directly to your About tab to learn more about you. The more they learn about you, the more they’ll be able to decide if you’re the brand they’re looking for. That’s why you must be able to impress them with your About tab.
Facebook limits your About tab to only 155 characters. Because of this limitation, you must be able to summarize what your brand is about while also making sure it’s compelling enough to convert users to actual paying customers.
In writing your About page, don’t forget to incorporate keywords that are relevant and important for your brand. This will help Facebook and viewers better understand what your page is about.
6. Keep Your Business Information Updated
Despite being one of the most basic pieces of information that should be taken care of at the start of creating a Facebook page, lots of brands still fail to complete this.
Users will check out this part when they’re interested in your brand. You must provide them with information that they may need about your brand. This information includes the following:
- Full name of your business
- A brief summary of your business
- Phone number
- Business hours
Providing this information will help greatly for your local SEO for Facebook. Because of the release of Google Pigeon, local SEO has been boosted and has become even more important now than ever.
The Pigeon update was designed to tie Google’s local search algorithm closer to other web algorithms. This improves the ranking of results based on distance and location.
Filling out your business information will help your Facebook posts appear more often on search engine result pages, especially for local searches.
Additionally, when you do fill out your business information, make sure that it’s constantly updated. For example, if you’ve moved your physical store to a different location or changed your phone number, this must be reflected in your Facebook business information.
7. Create High-Quality and Engaging Content
High-quality content is always a good strategy to have no matter what form of marketing. In this context, having high-quality content in your Facebook posts allow users to find your page helpful and worthy of being shared.
This will help tell the Facebook algorithm that your page is helpful for users. As a result, there’s a higher chance that your page will appear when users search for keywords that are related to your content.
Additionally, creating content that can go viral will also help increase your brand awareness. Viral content appeals to the emotions of your viewers. You have to make them feel something whether it be joy, sadness, empathy, or inspiration. They have to feel something so they can better connect with your content.
Since you made them feel something, this also increases the chance of viewers sharing your content. If it made them laugh, it’s probably something they would like to share with their friends and loved ones.
Another tip for making viral content is making your content visual. Images and videos are easily consumable and it’s fun to look at. As much as you want to share information with your audience, you want to deliver it in a fun and entertaining way.
8. Invest in a Good AI Facebook Messenger Chatbot
According to statistics, a positive customer experience can make 89% of consumers initiate another purchase. Additionally, despite making a mistake, excellent customer service can cause 78% of consumers to stay and continue business with a brand.
Having an AI Facebook Messenger chatbot is a great investment for your Facebook search engine optimization. A chatbot helps you lessen the load for employees who need to answer customer queries and frees up manpower to attend to more complex tasks. A chatbot also helps you connect and communicate with customers 24/7 since AI chatbots are readily available anytime.
They can provide customers with information about your brand and what you offer. AI chatbots offer consistent customer service because they give customers instant answers to their questions anytime.
Frequently Asked Questions
1. What are keywords for SEO?
Keywords are individual words or phrases that users type in search engines to find what they’re looking for. It’s what you’ll use to direct users who are looking for topics or information that is relevant to your brand.
2. How long does it take to see results from your SEO for Facebook strategies?
The amount of time you need to see results may vary greatly depending on factors like what strategies you’ve done, how well you did them, your specific niche or industry, etc. But a general rule of thumb is that you can start seeing results around four to six months after you’ve executed your strategy.
3. How much does SEO cost?
The answer to this may also vary depending on which third-party company you’ll be working with, how long have they been in the industry, where they come from, etc. But in the United States, companies typically invest around $750 to $1,500 per month.
Invest in an Effective SEO for Facebook Strategy
Following the tips above will help you create an SEO for Facebook strategy that will help direct organic traffic to your page. You can choose which one of them would be most feasible for your current situation and you can start there. Once you’ve completed each step, go ahead and move on to the ones that are a bit harder to do for you.
At the end of the day, the best SEO for Facebook strategy for you will be one curated for your needs and specific niche.