Search Engine Optimization is mandatory for any enterprise: it’s how search engines push your websites to provide a better experience to the end user while also helping businesses and individuals manage to get ranked on various search engines, including the most popular and powerful, Google.
When a customer searches for information about your business, they go to the search engine to find you. There, it’s not just you but your competitors as well. They appear at the top of the search; alas, your valued customer goes to your competitor. You offer world-class service. But how will the customer get to you if you have a low online presence?
Wait! Don’t panic. We have best SEO strategies to help your business propel. Today, SEO is roughly an $80 billion dollar industry. And business owners are serious about making their business visible by exploring all the available platforms. Let’s explore what SEO for enterprises can achieve.
In this article, you’ll find:
- Why Do We Need SEO for Enterprises?
- Benefits of SEO For Enterprises
- How Does Google Search Engine Work?
- E-A-T Is Important
- Best Enterprise SEO Strategies To Implement
- Frequently Asked Questions
- Final Thoughts
- Related Reads
Why Do We Need SEO for Enterprises?
Search Engine Optimization (SEO) is tweaking various website features to help you gain more traffic to website and rank on the top of search engine result pages (SERP) so that your enterprise is at the top of search results and not your competitors.
There are two main reasons why SEO techniques are important for enterprises:
Benefits of SEO For Enterprises
Besides helping you drive website traffic and increasing your brand’s visibility, SEO for enterprises offers the following benefits
- Generate more leads
- Boost online visibility
- Get organic traffic to website
- Deliver quality content to your audience
- Set and measure metrics to improve
- Offer a better user experience
- Encourage them to set and follow a strategy
How Does Google Search Engine Work?
Google’s search engine deploys bots that crawl through websites and index the web pages in a directory. When you launch a new website for your business, Google bots crawl your website and index it.
A random customer searches for a product. It happens that you sell it. The Google bot searches that ‘keyword’ that the customer typed and matches it with the website where you have mentioned it.
Search engines employ bots that traverse websites to crawl for information and index them using algorithms that rank your sites in SERPs. These algorithms are designed to display the most relevant web page first.
It considers many features to display your website on the top SERP result pages. These include site architecture, content quality, mobile friendliness, and keywords. There are other features that Google considers for search engine rankings. SEO techniques are all about optimizing these features so that the Google search engine ranks you at the top.
Three Primary Functions Of The Search Engine
- Crawling is discovering new or updated pages and links that lead to more pages and add to Google’s index. Crawling leads to indexing.
- Indexing stores, analyzes, and organizes the new or updated web page in Google index to be displayed on the SERP results page.
- Ranking is important for any business. The higher you rank on the search engine result page (SERP), the more likely your prospects will see you and click through to your site.
E-A-T Is Important
Enterprise SEO considers the content you post about your product. Your website can’t just have pictures of your products or services. You need to have content about what products or services you sell. You need to educate your audience about your products. You might offer B2B or B2C services, but your audience still needs to know your products’ specific features.
So, write content that sells. Google’s search engine has imbibed E-A-T criteria into its algorithm, which considers this a factor in search engine rankings your web page.
E – Expertise
A – Authoritativeness
T – Trustworthiness
Google insists on providing high-quality content to its users based on E-A-T criteria. It considers the expert level of the content creator, the authority of the creator and content, and the trustworthiness of the content and your website.
Best Enterprise SEO Strategies To Implement
There is a range of best SEO strategies that you can implement to ensure that your website is optimized. Publishing content, keyword optimization, and link-building strategies ensure that your website is pulled to the top of the search result page. These techniques will help you with the enterprise SEO success:
1. Keyword Research
Keyword research is the first and basic task in SEO for enterprises. When you start a new website, keyword research provides an overview of what topics your target audience is interested in. It is important to find the niche keywords that would rank for you.
Keyword research helps you find the most profitable keyword opportunities to plan your content strategy and marketing calendar.
2. Choosing a Topic Based on the Keyword
You can choose a topic by entering a keyword into Google Search. Google’s autocomplete prediction suggests keywords that users are currently searching for.
Google’s autocomplete prediction suggests trending searches.
You can also get other keywords from the autocomplete prediction that can rank well. This can help you build content pillars. For instance, if your niche business is about e-vehicles, and you try to create content around that niche by using the other keywords suggested by this feature.
You can use tools to generate keyword ideas. These tools offer metrics such as search volume, SEO difficulty, CPC, and PD. Search volume is a numerical value of the number of searches this particular keyword had during a month.
SEO difficulty is the estimated competition a keyword has in organic search. The more the value, the more competition. Paid difficulty (PD) is the estimated competition in paid search. Here too, the higher the number, the higher the competition.
Cost per click (CPC) is the average cost per click if you want to pay Google to be seen as an ad. If someone pays a high CPC, the keyword is more valuable.
Ubersuggest – Keyword Ideas
There are many tools on the internet for keyword research, each having its own features to benefit your particular enterprise. Here are a few popular tools:
3. Content Optimization
Content is king! This phrase may sound cliche, but it’s true that content and SEO techniques go hand-in-hand. A good content strategy is to plan and organize the topics in a structure known as a content hub.
A content hub is a collection of pages on a common topic. The pages are interlinked and provide a general overview of the topic as well as a linkage to other web pages where further topics are explained.
As a good practice of SEO for enterprises, there are two types of content that you can create:
- Pillar content – a pillar page provides a broad overview of a topic explaining a keyword generally (e.g. electric vehicle).
- Cluster content – these are the supporting pages that focus on subtopics within the theme elaborately (e.g. electric vehicle charging units).
4. Focus Keyword Optimization
After you have the focus keyword, optimize it in the topic. Below is the list of website elements where you can use the focus keyword.
- Title tag and meta description
- Heading and subheadings
- Body text
- Image metadata
- Anchor text of the internal links
- FAQ section
When you write about a topic, make sure to include the focus keyword in the title tag and in the meta description. Meta descriptions are important for two reasons:
- Convinces people to click on your website when it appears on the results page.
- Improves your CTR, and Google measures CTR rate to improve your search engine rankings.
Focus Keywords in the title and meta description
A general rule of thumb is to have the focus keyword in the URL and keep it short so that it is easy to read. The headings in the article must have your focus keyword. If applicable, use the focus keywords in some subheadings. Finally, the focus keyword must appear several times in your body text and as an alt tag in the images, you have uploaded.
5. On-page SEO
On-page SEO is the practice of optimizing web page content for search engines and users. Common practices of on-page SEO for enterprises include optimizing title tags, content, internal links, and URLs. You also need to optimize your content for
- User experience
- Bounce rate and dwell time
- Page speed
Difference Between On Page & Off Page SEO
|On-page SEO,||Off-page SEO|
|Everything you can do internally to boost your rankings.||Everything happening externally impacts your site’s rankings.|
|Includes keyword optimization, meta descriptions, title tags, alt text, and website structure.||Includes backlinks, E-A-T, local SEO, social media mentions, and pay-per-click.|
There are other types of SEO techniques – technical SEO and local SEO. Technical SEO involves optimizing the technical aspects of your website for the search engine to crawl, index, and render. Rendering in search engine optimization is the process where the bot crawls the website, runs the code, and understands the structure and layout of your website.
Technical SEO would be
- Building an XML sitemap that Google bot-crawls to understand your site better.
- Designing breadcrumb navigation links that help the user get back to their intended previous page or home page.
- Optimizing the web page content for better page-load speed.
- Creating Mobile-first indexing where search engines index mobile-friendly pages.
Local SEO is an optimizing strategy where businesses improve online presence in local results. When a user searches for a keyword, and if it is related to the services your business offers, your physical location appears in the search results.
6. Internal Links
Much importance is given to external links compared to internal linking. Here’s why internal linking is important:
Internal links improve the crawlability of your website. If your web pages are interlinked, search engine crawlers find it easy to crawl and index your web pages.
Internal links improve the user experience and engagement of your website. If you have clear navigation, your visitor’s search is easier. Have relevant contextual links, so your visitors keep searching on your website rather than leaving yours to find the answer they are looking for.
Internal links improve your search engine rankings as they pass down the “link juice” if the link passed has a lot of relevant links with descriptive anchor texts.
The golden rule of internal linking is that all pages should be accessible in 3 clicks from your homepage.
A backlink is a link from one webpage to another. Search engine developers realized that if many quality web pages link to a certain page, it means the page is valuable and trustworthy. This “link juice” is passed from the valuable site to the linked site.
Frequently Asked Questions
What are the different types of SEO?
2. What are the benefits of SEO for enterprises?
Improve your customer reach
Maintain (or improve) brand reputation
Optimize paid advertising
3. How does SEO work?
SEO is a collection of strategies that provide direct answers to humans and search engines. It works by tweaking the webpage’s on-page, off-page, and technical elements.
4. What are keywords in SEO?
Keywords are phrases or terms that help in the ranking process. They are the queries searched by the user in the search engines. Keywords are chosen based on the keyword difficulty and global volume.
5. How does Enterprise SEO help business?
SEO is a part of digital marketing strategy to help businesses reach their audience. It consists of creating content that educates the user about your products and services.
SEO for enterprises is catching up as business owners need visibility and drive more traffic to website. SEO and content are inseparable and are sure to beget the results you seek. It is necessary to gain the benefits of enterprise SEO success. Are you interested in growing your business? We can help you with link-building and content marketing and also provide a comprehensive guide to SEO. Contact us for link-building services.