5 Best SEO Automation Tools To Improve SERP Rankings

If you do your SEO tasks manually, you’re going to be spending some time, and we all know that time is money. But by using the right SEO automation tools, you and your team can automate numerous processes and save on time and labor, which can help take some weight off your shoulders.

Maximize productivity and focus on more critical tasks and digital marketing projects. There are a lot of SEO automation tools out there. We are here to help you choose the right one for your business. 

In this article, you’ll find

  1. What is SEO Automation?
  2. What Parts/Tasks of SEO Can You Automate?
  3. 5 Best SEO Automation Tools
  4. Frequently Asked Questions

What is SEO Automation?

SEO automation is using tools/software to automate certain tasks you would have done manually. This way, you can save time and money and utilize your in-house resources on more significant tasks.

By automating simple and repetitive SEO tasks, your team can work on better and additional SEO strategies while boosting productivity. 

What Parts/Tasks of SEO Can You Automate?

SEO Tasks you can Automate
SEO Tasks you can Automate

You can’t automate every SEO process, but even some automation can help you improve efficiency. 

Let’s look at five tasks of SEO that you can automate.

1. Rank Tracking

One of the most important and repetitive tasks regarding SEO is tracking your rankings on search engines. With hundreds of landing pages and blogs on your site, it is challenging to track the ranking manually. SEO automation tools will help you with this.

2. Site Monitoring

Another crucial component of SEO is site monitoring. Site monitoring involves tracking key elements such as page load time, broken links, site uptime, meta descriptions, crawlability, and more. With automation, you can monitor such metrics for all your pages in one place and quickly assess your pages’ performance.

3. Competitor Monitoring

Understanding your competition is essential to outrank them in search results. It can be challenging to keep track of all the competitors manually. But with automation, you can easily monitor on the dashboard who you’re competing against, and you’ll develop strategies accordingly.

4. Backlink Analysis

Backlinks are crucial for SEO campaigns as high-quality links help in increasing the site’s authority and trust. It can take a lot of time manually monitoring each page to find the backlinks earned. But, with the help of automation, you can keep track of all your pages to see who’s linking to your pages.

5. Creating & Scheduling Reports

Curating SEO reports regularly for stakeholders is essential but takes time. Well, you can generate different types of reports using SEO automation tools. These reports include SEO performance reports, site audits, backlinks, monthly competitor analysis, organic search positions, and more.

List of SEO Automation Tools

The following is the list of the best SEO automation tools for your business to rank higher in the SERP. You can utilize the free version to experiment with which best suits your business requirements and invest accordingly.

Best SEO Automation Tools
Best SEO Automation Tools

1. SEMRush


SEMRush is a popular, all-in-one digital marketing toolkit and one of the best SEO automation tools. You can automate numerous elements of your SEO campaigns using SEMRush. The tool is easy to use and comes with a user-friendly, convenient dashboard that helps you track keyword rankings, backlink profiles, and more. 

You can also closely monitor competitors using SEMRush’s advanced tools. With performance analysis features and advanced reporting modules, you can always rely on this tool to automate your SEO tasks. What’s more, the Log File Analyzer in SEMRush helps you understand the errors found within your website during the crawl.

2. Screaming Frog

Screaming Frog
Screaming Frog

Screaming Frog is another popular SEO marketing automation tool that crawls your site efficiently to report meaningful statistics. The tool helps you understand your site’s SEO performance by checking for various issues and elements. Screaming Frog analyzes page titles, and meta-data, finds broken links, discovers duplicate content, audits redirects, visualizes site structure, reviews directives and robots, schedules audits, and generates reports to help you optimize your SEO strategies.

You can schedule these crawls in the tool, which will automatically generate the data you need. So, if you are looking for a companion to help you automate the performance monitoring task, Screaming Frog is the perfect pick for your business.

3. Ahrefs


Ahrefs is an industry-standard, all-in-one SEO automation tool with automation and research tools for generating competitor insights. This tool is widely used for keyword research, competitor analysis, website audits, search engine rankings tracking, and more. Even if you are using different SEO automation tools, Ahrefs can help you in unique areas of SEO. 

In Ahrefs, you can check the backlinks your site gets and also explore potential places to earn more backlinks. Additionally, you can set alerts in the tool for different actions such as new backlinks that you get, brand mentions, lost backlinks, and new keywords you are ranking for.

4. SE Ranking

SE Ranking
SE Ranking

SE Ranking is not just an SEO automation tool but a complete SEO suite to improve your SEO performance. You can utilize SE Ranking without doing much work to get a wide set of SEO tasks done in no time. From keyword research and website analysis to backlink monitoring and tracking rankings, this tool helps you with it all so that you rank better in search results.

SE Ranking also lets you collect data on technical errors, internal links, images, meta tags, site speed, and more. SE Ranking’s competitive analysis tool helps you get a complete overview of what your competitors are doing. It is user-friendly and generates comprehensive reports as well.

5. Google Search Console

Google Search Console
Google Search Console

If you are looking for a free SEO automation tool, Google is here to help you. Google offers a great set of tools, and these are pretty valuable. One such automation tool by Google is Google Search Console, full of relevant information and mountains of data. Once you connect your website with this tool, you can track various important metrics like internal/external backlinks, CTR of search results, impressions, and more. This way, you won’t have to spend on a dedicated SEO automation tool plan and can automate the basic SEO tasks to get a complete overview of your website’s SEO performance. Using the results of the crawl, you can efficiently optimize each page.

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Frequently Asked Questions

1. How can SEO tasks be automated?

SEO tasks can be automated easily using various tools like SEMRush, SE Ranking, Google Search Console, etc. Different tools offer different functionalities to automate certain repeated tasks, which can help you save a lot of time.

2. Which SEO automation tool is best in the market?

It depends on your needs. For those starting out, Google’s Search Console may be appropriate, but as you and your business grow, you will want to invest in more powerful tools. In general, SEMRush is the most popular SEO automation tool currently in the market that helps you with keyword research, on-page SEO, rank tracking, competitor SEO analysis, link building, backlink tracking, and more. You can choose the right one for your business per your budget and requirements.

3. How SEO automation practices can benefit your business?

SEO automation reveals key metrics and data that can be hard to find and track manually. From automating tasks like keyword research and performance monitoring to competitor analysis, automation practices can benefit the business by saving time, money, and resources.

Utilize SEO Automation Tools To Rank High!

Utilizing SEO Automation tools will help you develop a comprehensive business strategy for your current business structure. This enables you to improve your marketing and search engine rankings with minimal effort.  So enabling SEO automation tools can prove fruitful for your business if you want to work efficiently towards achieving your digital marketing goals.

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