In 2021, 95% of US home buyers used the internet for their home search. Home buyers ages 23-56 are the top contributors to this internet usage with 99% of them using search engines to find a house.
Search engines run complex algorithms to analyze which websites accurately correspond to any given search terms. The algorithm’s decision-making process greatly considers the website’s overall trustworthiness when determining overall rankings and which websites should be displayed in the results.
Why Link Building is Important for Real Estate Companies
The real estate business market is worth over $11 trillion leading to tough competition between real estate companies. Together with the growing percentage of home searches on the internet, companies must maximize link building efforts.
Real Estate Link building contributes a lot to the entirety of SEO. Backlinks greatly affect how search engines determine a website’s trustworthiness. The more quality backlinks a site organically built, the more reliable it will be for search engines, leading to higher rankings in search engine results.
To ace SEO rankings and keep a company on top of search results, engaging in an effective real estate link building strategy is crucial in generating quality leads.
Why choose LinkDoctor for your link building services?
Know Your Audience
Conducting market research to know your target audience better is the first step in the real estate link-building process. Knowing what they look for in a property will help you understand how you can innovate your strategies to meet their criteria.
Now that the target audience is known, you can start researching for keywords that spark their interest. These are mainly the keywords your target audience search for when using search engines on the internet.
You can now create quality content based on the keywords to increase your online presence and backlinks. High-quality content will result in more citations so other websites will link organically back to you.
Real estate link building includes broadening your network and connection. You can do this by reaching out to reputable writers or publishers relevant to the real estate industry. With the help of the right people, you can easily get organic backlinks in no time.
Tracking and Monitoring
In link building, you must set performance metrics to monitor the fruit of all your efforts. Doing so will provide your strengths and weaknesses to help in further efforts in building links. This is an important aspect of the link building strategies.
Do You Want to Generate More Qualified Leads for Your Real Estate Business?
Frequently Asked Questions
Building backlinks from relevant websites will help you in establishing yourself as the authority in your niche. This will help you rank better and thereby increase your organic traffic.
Through link building you can generate more organic traffic for your website. Since you link building efforts are related to the keywords relevant to your niche you are more likely to get qualified leads for your business.
When you frequently rank higher on keywords that are relevant to your niche, your target audience will get to know more about you and therefore improve your brand awarness.