When dealing with digital marketing, an age-old question is how to rank higher on Google regardless of what type of business you’re in.
There are scores of people who do look to optimize keywords and among other things to rank.
However, many times this can lead to keyword stuffing and illicit link building strategies that can derank your page on SERP!
Going about how to rank higher on Google can be difficult. However, with the right mind frame and knowledge, it’s something that’s achievable.
And there are many factors that have a part to play in it – the popularity of the topic, domain authority, and backlinks used. But, we’ll dive into that a little slowly.
There are many tips we will touch on in this blog. However, we need to understand that Google is an engine that focuses on helping its users.
The reason Google stands out in comparison to other search engines is that its interface is obsessively built around user experience.
So as someone who might want to rank high on Google, you must first understand the process by which you’re ranked.
How Google Ranks You
Google ranks you using an algorithm that takes components into factors. However, if it were to come down to it, the relevance and usability of the information are what counts. They’re the factors that determine how well you do.
Google works with tiny bots that collect information, analyze it and then later index it. Indexing is how Google categorizes the information on a page or website and determines what it’s relevant for.
Popularity can play a vital role in the backlinks you win. However, your main focus should be on the relevance and weight of the information offered.
Google wants pages that are confident, well-informed analyzer people’s queries. So domains that are well-informed tend to do significantly better.
But getting to the bottom line, your Google ranking is determined by your relevance, credibility, and popularity.
9 Tips to About With How to Rank Higher on Google:
1. Building Your Domain Authority
Remember when I spoke about Google ranking well-informed pages earlier? Well, the official term for that is domain authority. If you know some basics of digital marketing, this is nothing mind-blowing. But for those who are newer, domain authority is a score that people use to measure rank ability.
It’s widely referred to by many experts and was originally created by Moz. So technically speaking, it’s not an official part of Google.
Domain Authority is not a part of the algorithm. However, it does a good job of determining how likely it is that a page will rank. It does this by measuring the number of pages that link to yours and your general expertise in a specific topic.
To do this, it uses a complex algorithm and a huge collection of data. However, what you should takeaway is that it’s a good guideline to follow. When going about how to rank higher on Google, you should keep domain authority in mind.
This is why you should seriously consider:
Picking an Area of Expertise
If your website does not have an area of expertise yet, it would be wise to start there.
Websites that do with Google, tend to be experts in the fields. Picking an area of expertise and staying consistent will improve your odds of ranking.
Being an expert in a specific area encourages other sites to backlink to your content. This, in turn, can improve your domain authority and ranking.
Providing Your Audience With Authoritative Insight and Information
Like we mentioned, Google aims at providing its users with reliable and well-informed information. A good way to make use of this would be to ensure the content you provide on your website is authoritative and well researched.
To do this, It would be a smart idea to make infographics, use illustrative images and confident language in your web copy. This can help you out a tonne when going about how to rank higher on Google.
2. Link Building
Link building can be harmful to a site if done illicitly. However, it is still one of the most effective ways to increase your domain authority and ranking.
For those who aren’t aware, when your page is back-linked through another page, it improves your search engine ranking.
The way this works is through something called link equity, which is essentially the value that a page holds in terms of authority. The beauty of link equity is that it can be added to pages via links and backlinks that can assert your site credibility.
So to put it in simple terms, using authoritative links or being linked by authoritative, relevant pages improve your overall site credibility. This, in turn, can definitely improve your ranking. Google loves links as it helps it understand your content. So even linking your website internally through its pages can be a big boost.
– Guest Posts
Pitching guest posts to authoritative websites can be a great way to improve your credibility. It might seem like a bit of work at first, but it can be quite important. Finding relevant and authoritative websites that can backlink to yours is a game-changer in ranking.
In exchange for the well-composed content, sites provide a link to yours and this can be quite beneficial.
– Using Broken Links and Unlinked Mentions
Another way to build links would be to find relevant websites with broken links.
Essentially, what you do is pitch the website using a relevant, authoritative blog of yours in place of the existing link.
The same goes for unlinked mentions, there are several instances where people might mention an infographic or use your site as an authoritative source. In those cases, it would be a good idea to reach out to them. Suggesting that they include a link to an article or your website could prove worth it.
This might seem impossible at first. However, with the use of some link building tools like the site explorer and content explorer from Ahrefs you should be set.
3. Pick out Your Primary Ranking Keyword
Now, this can be a tricky spot because as a website, you should never restrict your site to only one keyword. However, if you’re aiming to rank, it would be a clever plan to strategize the keyword you want to build authority around.
Now, when you pick the keyword or topic you want to rank for, you should use variations of long-tail keywords and topics. However, picking out the keyword can really boost the effectiveness and visibility of your site in ranking on search engines.
Before choosing the keyword you want to rank for, it’s important that you do your research.
Some keywords are well dominated by the major sites and big players. However, you can rank for similar topics by being creative and planning your keyword use effectively.
4. Scope your Competition
This is a pretty important point to keep in mind. In order to be good at something, you need to be aware of who your competition is. You need to make it a point to see what your competitors are engaging in and what seems to work best for them.
When it comes to this it’s important that you don’t engage in any plagiarism or idea theft. However, seeing how they go about similar topics you’re competing to rank for can help you out significantly.
With this in mind, you can go about planning how you should strategize your content and what keywords you should look into.
– Look into Search Ranking
Your first step would be getting your bearings. The best way to do this is to look into specific keywords you want to rank for and the websites that rank for them. The best tools to use for this would be Moz and Ahrefs.
Even running a query search on Google can do a good job in providing you with a general idea of whom you’re competing with. Even though this seems oversimplified, it can be one of the most important things you should do.
– Study the Content That They Produce and Its Structure
Studying the content that is out and is currently relevant is pretty vital. When going about producing content, you need to first understand what is out there! What do people want to know? What is there a demand for?
Understanding what content is currently trending can help you out in structuring and developing content for websites. The keyword you choose and the way you structure your content keeping your reader in mind is quite pivotal.
– Choose a Different Take the Topic
There are so many websites putting the same content out there! In order to stand out, you need to be unique and creative. How do you do that with a monotonous topic? Well, essentially you provide a new perspective.
People love fresh takes on old ideas. The best way to keep people intrigued is by adding a new point of view or some insight.
You should have something unique that you can offer about the topic. Even though hitting the keywords is great, providing unique value is irreplaceable!
5. Focus on Searcher Intent
Know your audience. When it comes to ranking, knowing your audience and what they want is crucial. When it comes to how to rank higher on Google, it is important to provide your readers with what they need.
This can be a general query or a niche issue only a certain number of people seem to be afflicted with.
Looking at your analytics through Google Analytics, Ahrefs, or Moz to get a fair idea is smart. This can give you an idea of how people are being led to your site.
You might also want to get a good general idea of what queries people have. To do this, a great site to check out would be AnswerThePublic, which can help you get an idea of the content in demand.
6. Using LSI Keywords
Latent Semantic Keywords refer to keywords that Google automatically associates your keyword with. LSI keywords are an underutilized resource that you can be sure to make use of.
LSI Keywords are essentially words that can contextually add depth and help google categorize your website to better help searchers. A good way to get a better idea of LSI keywords would be making use of the autofill feature in your Google search engine.
When someone searches for a particular text or query, there is usually a finite number of associated words they use depending on their intent. Making use of these consciously or naturally in your website can really improve your ranking.
When looking at LSI keywords, Google looks at your web copy, alt tags, meta descriptions, and even the links you use. So making sure that everything is in line, would be a good move to make.
7. Planning Your Keywords (High Volume and Low Competition)
Though it’s smart to have a keyword that you want to rank for, you should plan a number of keywords. Planning the keywords you want to rank for depends mostly on relevance and what value you can provide your users with.
Steps in planning your keywords:
- Looking at topics that are relevant to your website
- Looking at the nature of the related queries – whether it is informative or transactional
- Using keyword research tools to plan targetable, relevant words and your keyword mix
Before you go ahead with keyword research, it would be a good idea to consider what is relevant to your site. A good question to ask yourself would be “what topics are relevant to me that people want to know about?”. This goes especially for information-centric pages and websites.
With transactional queries for commercial websites, it would be a good idea to write about the pros and cons of various different products or services.
When doing keyword research, good tools to look into are Google Analytics, Moz, Ahrefs, and SEMrush. However, if you’re looking for free-to-use resources some include Google Trends and AnswerThePublic.
SEO Keyword Mix:
When picking keywords, there should a mix of the following depending on what you want to rank for:
- Short tail: These are keywords that have high volume, but are difficult to rank for
- Long tail: These are longer than short tail but are easier rank for but more niche
- Short-term: These drive-in high traffic for a limited amount of time
- Long-term: These can build and drive traffic for the long term
- Product Centered: These can help drive prospects towards your products
- Customer-Centered: This helps narrow down your prospective customers
- Geo-targeting Keywords: These drive traffic to your site locally, based on location
- Intent Targeting: This targets people based on their intentions or utility
Planning your keywords with this in mind, and also having a general idea of what you want to accomplish with them is vital. In order to make good decisions, you must first plan ahead.
8. Following the Best SEO Practices
Even though this is fundamental, it cannot be stressed enough. When it comes to websites, making sure you don’t try to keyword stuff, use the right tags and formatting techniques is irreplaceable.
It might seem over-simplistic, but the best solutions often are! Conducting a Site Audit to make sure your website does not have any sanitary errors is vital. Also, a scheduled check on grammatical issues and proper formatting is a good practice to follow.
You might want to keep generating new content and ideas. However, you should go over your already existing blogs and pages to optimize them. Your keyword, links, and alt tag usage are pivotal.
Sometimes, your keywords might lose effectiveness! In these cases, it’s important that you edit them to include new relevant and traffic-driving words.
9. Delivering Quality Content
Saving the best for last! Something all sites that rank do is deliver quality content.
Quality is irreplaceable and will never be irrelevant. So, when it comes to ways to make sure your website rises to the top, you should put this on the very top.
Other than this, providing your users with an intriguing and exciting experience is something that you should focus on. You can deliver quality content, however, delivering it in a way that is dull and uninteresting is pointless!
Many sites out there have repetitive but quality content, so making sure that you stand out is vital. A good way to do this is using approachable but authoritative content tones. Also, using informative and interesting images and infographics definitely improves your chances.
To Sum It Up
Now that we’ve touched on these topics, you’re certain to have a better idea of how to rank higher on Google. Even though some of these may seem fundamental, these are points that cannot be stressed enough.
With this, you should be well on your way to improving how you rank on Google.