Is Link Posting Legit?

Have you ever seen a job advertisement online that promises hundreds to thousands of dollars for a work-from-home job that requires no skill? That’s probably a link-posting job. All that is required of you is that you post links in different parts of the internet and then you earn big money! 

These ads will offer you courses on how you can do this job effectively. They have promises and guarantees that you are going to be fully equipped with the knowledge, skills, and resources you need to earn big.

But what exactly is link posting? Is it a sustainable and permanent kind of job?

What is Link Posting?

Link posting is a job opportunity that is advertised online as a job you can do at home. All you have to do is post links in different parts of the internet and they will pay you for doing so. 

Some websites will ask you to post links on major social media platforms. All you need to do is post the link in the comment sections or post the link on your wall. The danger of this is that you’re risking getting your account banned. 

If you’re using dummy accounts, tech companies are aware of this so they can easily ban your IP address. They can also track your phone number so they can make sure you don’t create any more alternate accounts. 

Other websites will ask you to post links in other more general parts of the internet. This includes forums, blog comments, or other websites on the internet. 

There are numerous websites online that advertise this job as a lucrative opportunity where you simply stay at home and earn large sums of money. Some websites advertise that you can earn hundreds to thousands of dollars per month depending on how many links you post. 

The catch is that you first have to pay a fee for you to be qualified for the job first. This is the first indication that link posting is a scam because why do you need to pay to start earning in the first place?

After paying the fee they’re asking for, you will now discover that all of this is a scam. So to cut the long story short, link posting is not legit. This job opportunity does not exist and it’s an absolute scam.

Unfortunately, numerous individuals become victims of this scam. After all, a work-from-home job where you can earn hundreds to thousands of dollars monthly is extremely appealing. 

The Dangers of Link Posting

Google values backlinks. These are links that come from other websites and lead users to your website. Google sees this as a vote of confidence that your content is helpful, relevant, and informative.

Because of this, a lot of companies try to go the easy route by just randomly posting links on different parts of the internet. They promise businesses and companies that they can offer numerous backlinks for their websites. This is in an effort to improve their overall search engine optimization or SEO.

But little do these businesses and companies know that this strategy of building backlinks is extremely harmful instead of beneficial. These are called toxic backlinks and they can significantly lower your SEO ranking.

Link Building – A Better Alternative to Link Posting

Link building is the process of getting links from other websites to your own. It’s a way for users to navigate their way around the internet and find content that is relevant. 

Search engines use them to crawl the internet and understand web pages. It helps search engines discover pages that are relevant and helpful for users. As a result, these web pages may be featured in search engine result pages when users search for something.

Aside from that, it also helps search engines determine how high a page should rank. Since backlinks are a sign of approval, the more high-quality backlinks you have, the higher your ranking will be. 

Guest Posting – An Awesome Strategy for Link Building

Guest posting is one of the best Search Engine Optimization practices in the industry. It’s a great way to target keywords and get high-quality backlinks. 

It can feel a bit counterproductive to spend precious time writing for other websites. After all, you could be using that time to create content for your websites instead. But here are a few benefits as to why guest posting is a good idea:

Link Posting - Benefits of Guest Posting

Get High-Quality Backlinks

If you write the articles where your backlinks are inserted, you can make sure that they are of high quality. 

What makes a high-quality backlink is that it’s inserted contextually and seamlessly. It doesn’t stick out like a sore thumb and it’s actually part of the conversation. With you creating the article for other websites, you can ensure that this happens. 

Expose Your Content to a New Audience

When you write for another blog post, you get the chance to show your content to the audience of that blog post. A whole different audience means that it’s a great opportunity to increase brand awareness.

Increase Your Website Traffic

When your article goes live on another website, this will attract organic traffic to yours for months, and even years ahead. As more people find your content relevant, useful, or helpful, then more people will come to your website. 

Establish Authority

When you produce high-quality content on your website, your audience will get to know how much of an expert you are in your field. They become witnesses that you know your niche well enough to be qualified as a trustworthy resource.

Finally, once you reach out to other websites, you not only establish authority with them but also with their audience. This helps establish your expertise in other niches and expand your reach. Once interested readers find your website through your link, you’ll get more chances of converting them to leads. 

Frequently Asked Questions

1. How do I track my backlinks?

There are multiple tools online that you can use to monitor your backlinks. You can check out this article for tools to monitor your backlinks with best practices.

2. What is brand awareness?

This term describes how consumers are able to recognize your business or company by name. It is how familiar your brand is to the general public.

3. What makes a high-quality backlink?

A high-quality backlink is inserted contextually in an article. It’s naturally part of a discussion so it doesn’t stick out like a sore thumb. This is considered high-quality because it offers a better user experience for the readers when they want to know more about a certain term or topic.

4. What makes a toxic backlink?

Link posting is an example of a toxic backlink. These are links that are out of context or just spammy in general. Link posting is toxic, and it’s not legit.

Is Link Posting a Good Idea?

Link posting is not a real job opportunity. It’s a tempting offer because you only need to post links in random parts of the internet and then you supposedly get paid a big amount. It doesn’t need skill and experience and almost anyone can do it. 

So if it pays so well, why isn’t everyone doing it? It’s important to remember that when a job opportunity is too good to be true, it probably has a catch.

Link posting is not a good strategy for SEO as well. It creates a large number of low-quality links that lead back to your website. This will only harm your web page’s ranking.

A better alternative would be link building through guest posting. You get to ensure that your backlinks are of high quality because you make the content yourself. Aside from that, it’s a great way to establish brand awareness and authority in your industry. 

Related Reads: 

How Link Shortening Affects Your Site’s SEO

The Importance of SEO Link Building

Impact of On-Page SEO on Link Building

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