Best Link Building Tools in 2023

Link building is an important part of SEO and has always been. But now the landscape has changed, where you have many companies switching to automated software to do the job for them. This has ultimately led to a change in the way businesses do link building. Brands and websites use link building tools to get the job done because they simplify the process by a huge amount.

In this article

  1. What is a Link Building Tool?
  2. The Best Link Building Tools In 2023
    1. SEMrush
    2. Ahrefs
    3. Linkoday
    4. Majestic
    5. Pitchbox
    6. Haro
  3. Frequently Asked Questions
  4. Refine Your Link Building Campaigns
  5. Related Reads

What is a Link Building Tool?

A link building tool is software that businesses use to earn and generate backlinks. In the past, marketers would chase websites and influencers in the same industry and look for opportunities to increase exposure. Link building tools can help marketers to find these websites and influencers, assess them, and reach out to them. Building links is a tiresome and time-consuming process. With software, you can ease the process by a ton and make it smoother than it was before.

Within these types of tools, there are some that offer end-to-end services like prospecting, outreach, analysis, etc. while other link building tools only offer prospects and outreach capabilities.

The Best Link Building Tools In 2023

best Link Building Tools

This list includes the best tools you will be needing in your link building journey. Some of them have different prices depending on the features they offer. You can choose the one that fits your business goals and budget. Let’s get into the best link building tools of 2023

1. SEMrush

SEMrush is an all-you-need SEO tool packed with plenty of tools and features. The pricing starts from $119.95 per month. It has all the basics covered and the necessary tools for link building, such as finding opportunities for link building and helping with your outreach. It is an end-to-end link building tool that you can use to improve your business’s link building goals and can even help repair broken links.

In addition to this, SEMrush has plenty of other tools that you can use if you decide to pay for the subscription and this makes it a value-for-money option when compared to other tools like SEO, social media marketing, content marketing, advertising, and even more. With SEMrush, you get features like keyword research tools, site auditing, finding broken links, broken link building, and more.

Price: $119.95 per month

Features: Link building opportunities, backlink analysis, vetting

2. Ahrefs

Ahrefs’ own crawler is the second most active in the world, second only to Google and they have more than 3 trillion live backlinks. What this means is that it is one of the best tools for backlink research and link building campaigns.

The standout feature of this is without a doubt the content explorer with a database of more than 9 billion pages. It is also the best link building tool for doing content research, but apart from that it is also a great place for link prospecting. You can even export the backlinks of the pages you are interested in from the site explorer section. The best part is that it is free to see the existing backlinks of your own websites using the Ahrefs Webmaster Tools. 

The price for the complete edition, which includes being able to research other websites and their backlinks will cost you $99 for a month.

Price: $99 per month

Features: Find link opportunities, conduct backlink analysis, link outreach, and bulk analysis in link vetting

3. Linkoday

Linkoday is a simple tool for conducting backlink analysis and link tracking that can save you a lot of time in the long run. It is a good tool for a price of $16.78 per month. 

If you are looking for something basic and affordable, this is the one for you. As such, it lacks in some key areas, most notably in identifying link building opportunities and reaching out for attaining links. There is however a silver lining. Linkoday offers their services for free for a period of 30 days without you having to give your credit card details which can be a boon for your link building strategy if you are on a tight budget.

Price: $16.78 per month

Features: Backlink analysis tool and link tracking

4. Majestic

Majestic is another great all-you-need tool that can help businesses with discovering link building opportunities and analyzing backlink profiles. They also have other useful SEO tools with their most notable feature being the link context which can help users discover links based on a link’s position on a page. It is a helpful feature for marketers to understand the quality of the links, and it also includes a keyword research tool.

Pricing: $49.99 per month

Features: Discovering link opportunities, backlink analysis, and link outreach.

5. Pitchbox

This is a unique tool that is used for influencer outreach and link building purposes by many businesses and agencies. You can use this tool to find and connect with the best influencers in your industry and niche.

You can even reach out to them for link building opportunities using the outreach templates available in the tool. All of these features combined can help make the link building process more streamlined than it was before.

Pricing: Will be given on request
Features: Link outreach, prospecting, link vetting

6. Haro

Haro stands for Help a Reporter Out. If you are not already familiar with it, Haro is a tool that marketers and journalists use to understand a topic and its context and gain insights about the industry. Haro simplifies this process even further by connecting the ones who need advice with industry experts using daily emails.

Where this tool comes in handy is that Haro users can request media coverage and backlinks by sending emails. It is a useful tool for finding new link building opportunities.

Pricing: $19 per month
Features: Connect with industry experts, link opportunities, keyword alerts

Frequently Asked Questions

1. What is link prospecting?

Link prospecting is the process of reaching out to other parties about your link building campaigns.

2. What is link vetting?

Link vetting is making a thorough assessment of prospects before going into business with them to show your pitch. In other words, it is a background check that many online brands do before collaborating with external projects.

3. What is link tracking?

Link tracking is used to measure the engagement of a specific link with the customers; to find out how many people clicked on the link by attaching a digital code to the URL.

Refine Your Link Building Campaigns

Many link building organizations use these types of tools to strengthen their campaign and make the process more streamlined. With the tools mentioned above you can improve your strategy and reduce the amount of time and effort it takes for a link building campaign.

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