Link Building Strategies to Look Out For in 2022

Link Building Strategies to Look Out For in 2022

Link building has been a staple source of SEO value for website owners. Landing high-quality backlinks require a firm strategy for your campaign. Since Google updates its algorithm regularly, link builders came up with different strategies to make their campaigns as efficient as possible.

In this article, we’ll look into the different strategies that are still effective in 2022. We’ll also go through advanced strategies to further maximize the SEO benefits you get from them. This way, you can make link building challenging and fun at the same time.

Let’s look into it!

Is It Still Effective?

Yes. Link building strategies are still the most effective way to dominate the organic search results. It can also boost your off-page SEO and bring more organic backlinks to your site.

According to Adam Heltzman of highervisibility, there are 70,000 search queries per second and 53% of these come from organic search. And almost all – if not all – click on the first result that comes in the SERP.

To reach the top of an organic search result, you have to be considered as an authoritative and valuable resource. Inbound links increase your website’s authority, especially if they come from highly relevant domains. That’s why link building takes a crucial role in establishing domain authority.

Link Building Strategies for 2022

Now, we’ll discuss the advanced and traditional link building strategies that will still be effective in the coming year. You should focus your link building campaign around these strategies to land those high-quality backlinks.

Here’s a list of the link building strategies to look out for in 2022:

  • Look for industry statistics and create content out of them
  • Guest posting with a twist
  • Resource link building
  • Be involved in local blogs through commenting
  • Help a reporter out (HARO) link building

Look for Industry Statistics and Create Content Out of Them

Industry statistics provide reliable and relevant data that content writers look for to provide reliable information. These articles are often referenced as sources, and you gain organic backlinks from them. That’s why it’s good to create data-driven content out of these industry statistics.

Once your page receives a considerable amount of organic traffic, your data-driven content will automatically earn links. Remember that you’re getting these links without asking for them, meaning that they count twice as much. It gives your website an impressive link profile that search engines recognize.

Guest Posting: With a Twist

Guest posting has been an industry standard when it comes to link building professionals. We’ve been revamping this strategy to make it more robust. This upcoming year, we’re taking guest posting to a whole new level.

Back then, guest posting focuses on getting your posts live on free guest posting sites. Now, we’re going to venture into niche websites that are highly relevant to your content. If you can provide free, high-quality, and informative content, there’s no way that they’ll decline your request.

The twist is: you have to reach out to niche websites that don’t accept guest posts regularly. It will be more challenging, but it will also be more rewarding if you do it right. Make your approach more personalized and contribute value to the host website.

Resource Link Building

Resource link building is unique and effective. By making a comprehensive list of niche-related resources, you’re expanding your network across your niche. It’s a good way to find highly-relevant backlinks for your website.

This link building strategy won’t take too much effort and time to make your content. You just have to recommend outside resources that you think will be helpful for your readers. Once you’ve published this article, you can reach out to the websites you mentioned in your post.

Competitors can also do this strategy and end up having the same pitch as you do. Your main advantage here is the quality of your resource article. You can also modify your pitch and make it more effective by adding a personal touch.

Be Involved in Local Blogs Through Commenting

Blog commenting has been flagged by Google before. Promoting your post on blog comments from irrelevant articles won’t do your website any good – it will only make it worse. What you can do is pick relevant websites and provide helpful tips as comments in addition to the content.

Don’t leave generic comments like this:

An example of a generic comment that adds no value to the content.
An example of a generic comment that adds no value to the content.

Even if you read it a couple of times, it makes little to no sense at all. It’s obvious that this comment is used for the sake of getting traffic. Google knows about this, too. That’s why this strategy got its bad reputation in the first place.

Leave comments that help readers answer the questions they’re looking for. It builds authority for both search engines and users. You can get more clicks from your comments if you prove yourself to be a reputable character.

Help A Reporter Out (HARO) Link Building

HARO (Help A Reporter Out) is a community of reporters and credible sources. They exchange credible information on this platform, thus exchanging links in the process.

It’s a great way for reporters to reach industry experts and get an exclusive one-on-one interview. For industry experts, getting backlinks from trusted news outlets online is like hitting a jackpot. For example, a backlink from The New York Times lands you a high-quality backlink for your link profile.

There are a lot of journalists using this website to outsource credible information. By providing this, you can get high-quality links for your site. HARO backlinks are prime examples of these high-quality backlinks.


  1. How do you improve link building?

Link building is the technique of acquiring links from other websites to your website. It is important because it is a vital factor for search engines like Google to rank web pages. Some link building techniques are:

  • Reach Out for Links.
  • Contact Those You Link To or Mention.
  • Guest Blogging.
  • Podcast or Text Interviews.
  • Use Infographics.
  • Influencer Marketing.
  • Utilize Social Media.
  • YouTube.
  • Broken Link Building.
  • Content Repurposing and Syndication.
  • Paid Promotion.
  1. Mention some tools to monitor backlinks.

For a successful online business, it is always best to monitor the backlinks of your website and your competitors. The following tools help you to monitor backlinks on your website.

  • SE Ranking.
  • Sitechecker.
  • RankActive.
  • Ahrefs.
  • OpenLinkProfiler.
  • RankSIgnals.
  • BuzzSumo.
  • Monitor Backlinks.
  • Mention.

Final Word

Link building for 2022 is no different from this year’s effective link building strategies. To gain high-quality backlinks, you have to continue what you were doing and improve on it. Explore more niche-related websites to get backlinks from to capitalize on the relevance.

We hope this article helped you find out which strategies are still effective to attract backlinks ethically. All of these are white hat strategies, thus you don’t have to worry about manual actions from search engines.

If you have more questions, you can leave them in the comment section below and we’ll answer them as soon as we can. Happy link building!

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