Link building is an important component to gather authority and credibility in your niche. A lot of techniques, both white hat and gray hat, can be used to maximize the benefits you get. Now, think of doing link building for local SEO.
Imagine the whole strategy that’s focused on one locality. In this article, we’ll talk more about how link building works from a smaller but more focused angle. Small or medium enterprises (SMEs) have local websites you can reach out to when doing link building.
If you want to know more about link building for local SEO, read along.
Why Is Local SEO Important?
Local SEO is a bit different when it comes to search engine algorithms. Keywords with “local intent” are different from generic keywords. When users search for “clothing stores near me”, Google will run an entirely different algorithm to search for useful resources.
Thus, it’s important to optimize your link building strategy for local SEO. It will help you appear more often when users search for local businesses and establishments. It’s good for your business especially if you have a physical store or want to gather local customers.
Another important benefit of building links for local SEO is the conversion. According to local SEO statistics from Safari Digital, almost 28% of local searches convert. Moreover, 78% of mobile searches lead to store purchases.
By boosting your local SEO, you can reach out to the locals in your community and convert their interest to sales. Other community websites will also notice your presence by building links with them.
Local Link Building
Letting other community websites know about your presence is a great way to start it up. Once your relevance in the local community grows, you can easily work your way to other niche websites. Your website becomes more available and visible to those that are searching with local intent.
Local link building should focus on:
- Producing high-quality backlinks from websites with high metrics.
- Backlinks from websites that are well-known locally.
- Providing correct business information for local search results.
- Local citations and local content.
These tasks should be credited by Google as efforts to gain traction on local audiences. It will boost your local SEO and make your business easier to find online.
Possible Dangers of Local Backlinks and Citations
Link building for local SEO is tricky. You have to be cautious in doing it because it can drag your website down. Linking to high authority local websites that are not related to your niche can get you penalties from Google.
Getting your business listed on local citations and directories can be helpful for readers only if it’s listed in the right directory. Web directories have multiple categories where you can place your business. As long as you categorize your business properly in the right directory, you’re doing fine.
Link Building Strategies for Local SEO
For local SEO professionals, 3 important factors are considered for their link building strategies. That’s why for our strategies, we will focus on the same factors as well. These factors are:
- Correct and updated NAP (Name, Address, Phone Number) profile on Google My Business listing.
- Links from local citations.
- Hyperlocal content.
Creating a strategy for more exposure locally is a good way to attract consumers. Focusing on creating content for the benefit of the locals will yield more traffic. It can also bring links to your site, which will further boost your credibility.
Here are some link building strategies you can employ for local SEO.
1. Get Links from Local News Websites
Local news websites are powerful backlinks to have on your link profile. Getting links from these authority websites will make your site more authoritative in your area. Other local websites can link to your site if you get featured in the local news.
However, getting featured on a local news website is not easy. It requires you to create a stunning piece of content that is newsworthy. Make sure that your featured article will provide insight and value to the local readers to establish a connection.
2. Complete NAP Information to Directories
The NAP (Name, Address, Phone Number) information of your local store should be updated in all your directory listings. It should also be consistent on every website. This will prevent misinformation for local users searching for local stores.
The NAP information you provide will also help increase your sales. If you have a salon, providing the right NAP information will help customers locate your local store.
A famous directory used by most local store owners is Google My Business directory. By listing here, your local store can be located using Google Maps. According to the same statistics as before, Google Maps is used by a large portion of local customers.
3. Leverage Local Bloggers and Influencers
Local bloggers and influencers can drive a lot of traffic to your website. SMEs use local influencers to get more impressions for their products. Once they get a hold of potential customers, guest articles from local websites will lead them to conversion.
Niche bloggers also have connections with other local websites. You can bring in more links once you start building links with local websites. These sites are good prospects for your link building campaigns.
Once you build links with local bloggers and influencers, other websites will start to notice your presence. Your credibility will also increase, thus improving your overall SEO score. Search engines will still favor authority sites when showing local search results.
4. Look for Unlinked Mentions on Local Websites
There are a lot of roundup articles that are focused on specific places. Such articles have titles like “Top 10 Best Stores in New Jersey” or “Best Stores Near You”. These articles will mention your store if you pass their screening.
If they mention you without linking to your site, it’s a linking opportunity to a high-quality article. You will also be featured in a roundup so make sure that you will receive positive reviews.
Claiming an unlinked mention from a roundup with a positive review is important. It gives you an edge against other local competitors and Google will favor you more than them.
Localizing your link building strategy is an important thing to consider especially if you’re running an SME. Link building for local SEO will greatly improve your presence in the local community. This will increase the customers knocking at your storefront.
Start building links with local websites in your area. It will bring a lot of prospects to your website. Make sure to provide the updated NAP information so customers can easily find you around the area.