Is link building for eCommerce businesses worth spending money? You might have come up with this thought if you are a business owner. While link building can be challenging and expensive, it can also be one of the most worthwhile investments for your eCommerce business. By building high-quality links, you can improve your search engine rankings, drive more traffic to your site, and increase sales.
You can use many tactics to build links, but not all of them will be effective for every business. The key to link building is to find the tactics that work best for your company and then to invest the time and resources necessary to make them successful.
For eCommerce businesses, some tactics are more effective than others. This blog post will look at a few link-building tactics that can pay off for your business.
One of the most effective ways to build links is to create informative and engaging videos that people will want to share. You can include a link to your website in the video description, which will help drive traffic to your site. You can also submit your videos to directories and blogs that accept user-generated content.
One of the reasons video content is so effective is that it’s highly shareable. People are more likely to share a video than read a blog post or article. In addition, when your videos are shared, you’ll also get backlinks from the websites that published them.
Another advantage of video marketing is that it can help you build relationships with other businesses and influencers in your industry. If you create a particularly helpful or informative video, you may be able to get it featured on a website or blog with a high degree of authority. Presence on high-DA pages can help you build your brand and increase your visibility in the online world.
If these weren’t reasons enough, video content also ranks well on Google. In fact, 87% of marketers say that video marketing has increased their web traffic. Publishing video content means that you’ll benefit from improved search engine visibility.
Creating videos doesn’t have to be expensive or time-consuming. You can make simple how-to videos, product demonstrations, or even short clips showing your products in action. The important thing is to create content that will be useful and interesting to your target audience.
There are numerous ways to promote your videos once you’ve created them. For example, you can submit them to video directories, share them on social media, or even embed them on your website. You can also include a download link in your content if your video can be saved.
If you’re unsure where to start, several online resources can help you create and promote your videos.
One of the most common and effective link building tactics is guest posting. In fact, this tactic can increase your lead amount by up to 75%. Guest posting involves writing an article for another website or blog in your industry. In most cases, you’ll be able to include a link back to your website in your guest post.
This tactic can be effective for a lot of reasons. First, it helps you build relationships with other companies and individuals in your industry. If you’re able to secure a guest post on a high-quality website, it can also help you build your brand and increase your online credibility.
Guest posting can also be an effective way to drive organic traffic to your page. When people read your guest post, they’ll see your name and website, encouraging them to visit your site.
Furthermore, backlinks pointing to your page let Google know that your website is a credible source of information. When you have lots of sites linking back to yours for the words and topics you rank for, Google will take notice. This can help improve your rankings on search engine results pages.
While expensive, working with influencers can be an effective link-building tactic, especially if you’re in a competitive industry. An influencer is an individual with a large following on social media or another online platform.
When you work with an influencer, they will promote your products or services to their followers. Influencers can help increase brand awareness and drive traffic to your website.
In most cases, you’ll be able to include a link to your website in the influencer’s post. This can help improve your website’s search engine rankings and increase the number of visitors to your site.
Your company can implement influencer marketing by working with micro-influencers, with a smaller but more engaged following. They could also do it by working with macro-influencers, who have a large but less engaged following. The important thing is to find an influencer whose followers are interested in the products or services.
Working with an influencer can be costly, but certain eCommerce niches need this type of direct promotion to succeed. So if you have the budget, it’s worth considering this option.
Finding Brand Mentions
Sometimes, site owners will mention your eCommerce brand without you even realizing it. This can happen when someone writes a blog post about your industry or when someone includes your product in a round-up article.
You should reach out to the person who mentioned you and let them know when this happens. They’ll be happy to include a link back to your website in most cases. You may even be able to exchange links with them in the future.
Not only does this help you build links, but it also helps improve your brand awareness. When people see that other companies and bloggers mention your brand, they’ll be more likely to trust your company.
The most challenging part of this tactic is finding where these mentions are. One way to do this is to set up a Google Alert for your brand name. Then, when someone mentions your company’s name or product, it will notify you.
Another way to find these mentions is to use a tool like BuzzSumo, which allows you to see the most popular content for a given topic. You can use this tool to find blog posts and articles that mention your eCommerce brand.
Becoming a Source of Information
Publishing high-quality content is one of the best ways to improve website rankings. If you want to build links to your eCommerce website, you can take your campaign one step further and produce valuable content on your site. This could be in the form of blog posts, infographics, guides, or even video content. You may also choose to do case studies, client testimonials, or product reviews.
This tactic is effective because you’re building links and providing valuable information to people who are interested in your products or services. When you become a source of information, people will be more likely to visit your website and link to your content.
To get started with this tactic, you’ll need to create high-quality and informative content. You should also promote your content on social media and other websites to get people to see it.
Here are a few things to remember when creating valuable content for your website:
- Reference high-authority websites in your posts. Reputable sources will help improve the perceived quality of your content.
- Include images, infographics, and videos in your posts. Doing so will help make your content more engaging and enjoyable to read.
- Don’t think that your opinion doesn’t matter. If you have something valuable to say, people will want to hear it. Moreover, your opinion is likely one reason your audience will end up using your product.
- Hire experts to contribute to your website. Most people cannot write about every topic, so having experts write for you is helpful. This will also save you time and allow you to focus on growing your business.
- Keep your branding consistent. On-site content is your best opportunity to promote your brand. Make sure your content reflects the values of your company.
Find Relevant, Non-Competing Sites
As an eCommerce business, you may feel that you cannot build links from other product-focused companies in your space. However, many different websites can link to your website without competing with you.
For example, if you sell women’s clothing, you could reach out to fashion bloggers and ask them to include a link to your website in their blog posts. You could also partner with other businesses that complement your products, such as jewelry stores or make-up brands.
You can also build links from websites not in your industry but still relevant to your business. For example, if you sell pet supplies, you could reach out to pet owner blogs and ask them to mention your website in their posts.
This tactic is effective because it allows you to build relationships with other businesses and websites relevant to your industry. These partnerships can be beneficial for both parties involved.
Finding pages with relevant topics starts with understanding your industry and the type of content that would be most valuable to your audience. Once you understand this, you can start reaching out to other websites and businesses in your space.
Replicate Competitors’ Strategies
One of the easiest ways to find link-building opportunities is to look at your competitors’ actions. For example, you can use a tool like BuzzSumo to see the most popular content for a given topic. You can do the same thing on SEO platforms like Ahrefs, which tell you the most popular pages for topics and keywords.
Looking at your competitors’ backlinks will give you an idea of where they are getting their links from. It will also help you understand the kind of content linked to. This information can be valuable when you are creating your content strategy.
To find your competitors’ backlinks, you can use a tool like Ahrefs or Moz. These platforms offer premium plans that will allow you to see the backlinks for any given website.
Once you have a list of your competitors’ backlinks, you can start to replicate their strategies. Reach out to the same websites and ask for a link to your website. You can also create similar content and promote it on social media and other websites.
You don’t always need to reinvent the wheel. By replicating your competitor’s strategies, you will be able to build up a list of high-quality backlinks quickly. This will help improve your website’s ranking in search engines and increase traffic to your site.
The Bottom Line
Link building is an integral part of any eCommerce SEO strategy. By following the tactics in this blog post, you will be able to build high-quality backlinks that will help improve your website’s ranking in search engines. This will ultimately lead to more traffic and sales for your business.
Do you have any other tips for link building? Please share them in the comments below!