Wondering about SEO trends in 2022? SEO trends impact and benefit a website in many ways and that is why companies implement ongoing SEO trends on their websites. These SEO trends are adopted by website developers to boost the visibility and ranking of the webpage.
9 Top SEO Trends
SEO trends are used to organically improve the visibility of web pages in search result pages. This can be achieved by implementing elements into websites that are search engine friendly. Search engines continue to become more innovative with their search engine algorithms to give users better search results.
Some of the top SEO trends in 2022 are as follows:
- People Also Ask.
- Long-form content.
- Content optimization software.
- Keyword clustering.
- SEO scalability.
- Content generated by AI.
- Featured snippets.
- Passage indexing.
- Maintaining core principles.
1.1 PEOPLE ALSO ASK
One of the most trending Search Engine Results Page (SERP) features is ‘People Also Ask’. A report generated based on a study of about 2.5 million search queries shows that the SERP feature ‘People Also Ask’ ranked at the top of the list with a 48.4% occurrence rate.
The People Also Ask feature is placed at the top of the Search Engine Results Page. To get your answer featured in the People Also Ask for the SERP feature, you need to answer the most commonly asked questions relevant to your content.
You can use a keyword research tool or look into Search Engine Results Pages to get to know relevant long-tail questions most commonly searched by your target audience. The People Also Ask feature consists of to-the-point kinds of answers, and adding it to the FAQs section on your website adds more value to the content.
This can also help your website gain more visibility and rank at the top of the SERPs. Also, adding the questions in H2, H3, or H4 also helps with getting featured.
1.2 LONG-FORM CONTENT
Although the length of the content does not contribute to the ranking factor, there is a correlation between gaining a better ranking for long-form content. Google likes to rank content that is of high quality, as such content tends to display the EAT concept.
Google looks for content that has quality, in-depth content, expertise, and authorship, as well as original analysis and research. As the NLP algorithms are continuously improved by Google, it will keep getting better at recognizing quality content.
So, it is necessary to provide quality content that is comprehensive with the required target keywords. Adding the required keywords can help keywords rank higher and gain higher positions on the Search Engine Results Page.
1.3 CONTENT OPTIMIZATION SOFTWARE
Content optimization tools are used to create content that is of high quality and semantically rich, which can help such content rank higher on Google. Using NLP algorithms similar to Google, this content optimization software identifies commonly asked questions, subheadings, and keywords.
These tools are used by many companies in the upcoming time. Content optimization software tools create an immediate impact on the overall keywords and the rank web pages rank for.
1.4 KEYWORD CLUSTERING
The main base of SEO is keyword research. Google’s Natural Language Processing(NLP) technology has become more advanced.
Keyword clustering is also a more advanced strategy for keywords that are used to increase the overall keyword ranking. These keyword clusters help identify multiple keywords that have similar search intent and using this research web pages that target those clusters are created.
In other words, keyword clusters are groups of keywords that are used to represent users/searchers with similar purchase intent. Implementing keyword clusters can help you improvise on your SEO content strategy. This also helps to make your website more Google-friendly with more relevant content.
1.5 SEO SCALABILITY
If you want to outstand your competitors, implementing SEO scalability in your services is something to consider. The first step to building scalability in your SEO service is to list all the tasks performed and the workflow and then determine which of these tasks can be automated using SEO-related tools.
To implement SEO scalability, you also need to set up a system to monitor changes, such as the ranking of important keywords, changes in content, and changes in the URL. For the tasks that cannot be automated, you can establish Standard Operating Procedures (SOPs) to make tasks more workable.
1.6 CONTENT GENERATED BY AI
Another top SEO trend in 2022 is content generated by AI technology. These tools are used to generate content at a much quicker rate. AI tools write and create content. Most of these AI tools can perform tasks that require human learning, reasoning, decision-making, and intelligence.
Some of the best ways to make use of AI tools to generate content are as follows:
- Title generation.
- Generate meta tags.
1.7 FEATURED SNIPPETS
Featured snippets are another trending SEO trend in 2022. Featured snippets are highlighted excerpts of text appearing at the top of the Search Engine Results Page in Google. The SERP position of the featured snippet is known as ‘Position 0.’
Just like the People Also Ask section, featured snippets also provide quick answers to the users for their searched query. Most of the time, featured snippets appear when users enter informational search queries.
1.8 PASSAGE INDEXING
Passage indexing is a game-changer for long-form content. In passage indexing, Google uses NLP features while indexing a web page in Google and will try to understand the meaning of each passage on the webpage.
When a user enters a search query, a particular passage from your article will show up on the search results page that is relevant to the search query even if it is buried somewhere inside the webpage. Passage indexing will create a huge impact on the SERP results and it is more of an internal ranking system.
1.9 MAINTAINING THE CORE PRINCIPLES
Last but not the least, the last SEO trend we will discuss is maintaining core principles. Although Google updates its algorithm, which results in technological improvement of search engines, the core principles of SEO always have remained the same. Some of the basic core principles that have to be maintained for SEO success in 2022 are as follows:
- On-page SEO.
- Ranking factors based on the industry.
- Quality of the content.
As discussed above, implementing SEO trends will add more value and benefit your growth in many ways. When the right trends are implemented at the right time, they help gain the results that are required.
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