Top 8 Landing Page Testing Tools 2022

  • Samuel Darwin
  • Sep 07, 2022

A landing page is a web page that aims to motivate or influence visitors to act. It’s a special page that caters to external sources like ads or email links.

A landing page should be different from your homepage because it’s tailored specifically for whatever ad or link drives traffic to that page. For instance, if a person responds to an email link you’ve sent from a clothing website that also has shoes, if the email is about shoes, the landing page for that email is set up to show your shoe collection; your main website may have too much information and be too general to represent this action optimally.

To make sure your landing pages perform at their best, here are 8 landing page testing tools that you can use to test out your landing pages. Testing will help you identify what works well and what areas need more improvement, from page load speed to graphic layout to button management and more.

8 Landing Page Testing Tools

1. Optimizely

Optimizely is a good entry-level platform if you’re just starting and is a great tool for experimenting with your landing page. It’s trusted by more than 9,000 businesses and millions of customers.

Despite being beginner friendly, it has powerful features and is considered by many to be one of the best landing page testing tools in the market.

Optimizely can be used to test across different platforms, devices, and customer touchpoints. Conveniently, it eliminates the need for an IT expert and allows you to test your landing page even if you’re not tech-savvy.

Optimizely facilitates A/B, multivariate, and multi-page experimentation across your website and mobile site. It also has a stats engine to help you make sense of the data generated. You’ll be able to control different testing variables and targeting parameters, create custom goals, and track performance. 

2. Visual Web Optimizer

Visual Web Optimizer, or VWO, is an A/B testing and conversion optimization platform. This is another user-friendly testing tool that is great for users who have minimal IT knowledge. 

VWO uses a point-and-click interface to make it easier for you to conduct tests. Simply copy and paste a snippet of code once, and then the testing can begin. 

VWO also supports multivariate testing in addition to A/B and split URL testing. It comes with useful tools like behavioral targeting functionality, usability testing, and heat maps. 

If you’re looking for a platform to conduct complicated tests, VWO is perfect for you. It has over 100 features that can help you fully customize your tests.

3. Unbounce

The name says it all: avoid bounce! Unbounce is a great option if you’re looking for a library of ready-to-use landing page templates and overlays. Just like the previously discussed platforms, Unbounce is also created for users with no coding, IT, or development knowledge or skills. 

Unbounce allows users to create custom landing pages with a drag-and-drop feature. You can then proceed with A/B testing to test the landing page you created. This platform allows you to create, publish, and test an unlimited number of pages.

4. Crazy Egg

Crazy Egg is one of the landing page testing tools that is famous for its heatmap tracking reports. Heatmap tracking shows you where your visitors are clicking on your page. It gives you a good idea of which parts of your page attract the most attention from your visitors. 

Aside from heatmap, you can also run scroll maps, confetti reports, and more. These will help give you a better understanding of the behavior of your visitors. This information helps you identify areas of strengths and weaknesses. 

You can also use it to find errors on your website. This includes reports on how many customers were affected by the error and detailed instructions and suggestions on how to resolve these errors quickly. 

5. The Landing Page Grader from WordStream

The Landing Page Grader from WordStream is a free tool that you can use to analyze, benchmark, and troubleshoot your AdWords landing pages. With this tool, you can also find mistakes in your landing page that can affect how visitors respond to it. 

It starts with a report with valuable insight into how your landing pages are performing against industry best practices. It not only identifies problems with your landing page but also gives you personalized solutions to optimize them. This ultimately leads to more conversions and ROI. 

This platform also makes sure that your data is safe, secure, and confidential. 

6. Google Optimize

Google Optimize is offered by Google and natively integrated with Google Analytics. This makes understanding how your website can be improved a quick and seamless experience.

With Google Optimize, you can easily run tests on your website to learn what works best for your visitors. Here are the following experiments you can do with Google Optimize:

  • A/B or A/B/n Testing
  • Multivariate Testing
  • Split URL Testing
  • Server-Side Experiments
  • Additional Simultaneous Experiments
  • Personalization

Creating new variants of your landing page with Google Optimize is also easy. It uses a Visual Editor so you only need to click the elements to edit them. This is because it uses a  WYSIWYG website editor.

Google Optimize has visual editor diagnostics to make editing variants of your landing page even more convenient. These will alert you to potential problems with your edits before you click the “start” button. 

7. Ion Interactive

Ion Interactive landing page testing solution is a great option because of its numerous features for testing your landing page.  It has tools to help you create multi-page microsites and various touchpoints of engagement. 

It starts by asking you 13 multiple-choice questions about your landing page. It covers topics like relevance, above-the-fold content, trust factors, and many more. 

Once you’ve completed this short assessment, you’ll get an overall score with recommendations. 

You can then create as many test variations as you want. You can share unique URLs with your target testers so they can see what you made. 

8. UsabilityHub

UsabilityHub is a remote research platform that helps you create and test quick experiments. It then helps you connect with real users to validate and check the changes. 

Here are the following tests that you can do with UsabilityHub to make your landing page better:

  • Prototype Testing – You can easily import your prototypes from Figma and embed the Flows directly in your UsabilityHub test. This allows for quick feedback from real users.
  • Design Surveys – directly ask users what they think about your landing pages. This helps you gain insight into what real users find attractive.
  • Preference Tests – This test helps you understand which option is the best for achieving your goals and objectives. You can have follow-up questions to understand the reasons behind users’ preferences further. 
  • Five-Second Tests – This test focuses on what grabs your visitor’s attention first and what they can recall. Knowing what really strikes their interest will help you understand how to improve your landing page. 
  • First Click Tests – Aside from being a heat map of first clicks, you can also ask follow-up questions to understand why visitors were drawn to that area.

Frequently Asked Questions (FAQs)

How do I check the speed of my landing page?

Most websites lose visitors because of slow website loading. Page loading speed is a very important part of the landing page testing process. There are many applications you can use for checking your landing page speed. Some are GTmetrix, Google PageSpeed Insights, and Think with Google: Test my site, among many others.

What do you want to test on a landing page?

Here are the points you should check on a landing page:

  • Pricing strategies
  • Call to action button
  • Headlines (H1, H2, and H3)
  • Page layout
  • Page design
  • Sales copy, etc.

Which Landing Page Testing Tools Should You Use?

All of these landing page testing tools are very good at what they do. Most of them have similar testing tools, but they all have unique features that will help you with specific problems. 

Take your time in getting to know these tools and platforms. Read about their features, look at guides, test them, and check out user reviews to get more insight. 

Optimizing your landing pages will bring in more conversions and revenue. In the end, experiment, have fun, and as you learn, you’ll find a natural match for what tool works best for you.

Related Reads:

Top 5 Strategies For Improving Search Engine Visibility In 2022

Top 5 SEO Automation Tools 2022

The Importance of User Experience for SEO

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