The Complete Guide to Infographic Link Building in 2023

Infographic link building is a tried and tested successful link building method. Infographics are visual representations of data or information that make complex topics easy to understand. They use pictures, charts, graphs, and designs to explain things rather than just words. 

However, creating a rankable infographic isn’t as easy as creating a pleasing and cool image with content. We have a few crucial steps to be followed to create a rankable infographic to win high-quality backlinks that drive more traffic to your website which leads to improving search engine rankings and increased brand awareness. Let’s explore more about Infographic link building. 

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What Is Infographic Link Building?

So basically what is infographic link building? It’s a content marketing technique where we create infographics and share them across the web to earn backlinks.

Infographics are posters with charts, pictures that list infographics, and facts that explain something in a visual way.

To do infographic link building, first think of a topic that would make a good link building infographic that other sites would want to share. Make your infographic look nice with cool designs, photos, graphics, and data.

Contact other websites and blogs that write about the same topic and ask them to share your infographic too. They may put your infographic on their website and link back to you.

When other sites share or talk about your infographic but link back to your website, that’s infographic link building. It paves the way to find your website. 

According to a study by the Content Marketing Institute, content containing visual assets like infographics generates more likes and shares. 

Infographic link building

Why Infographic Link Building Is So Powerful

Infographic ConceptsEasiness to Build LinksSEO ImpactExample
Visual and engagingMediumHighColumn Five’s history of social media infographic
Tell a storyMediumHighVisually’s smartwatch evolution infographic
Link magnetsHardHighUberchord’s music listening habits infographic

We have several reasons why infographic link building is considered a powerful tactic, let me highlight 6 key reasons, 

  • Infographics are visual and engaging – One of the coolest things about infographics is that they grab people’s attention with fun visuals and storytelling. This visual appeal naturally attracts more clicks, shares, and links compared to dense text-based content. When well-executed, infographics offer an irresistible combination of aesthetics and information.
  • Infographics tell a story – Good infographics communicate information clearly through images, stats, charts, etc. This makes the content more memorable and shareable.
  • Infographics are link magnets – Unique and useful infographics tend to attract a lot of links from other sites. This is partly due to their visual appeal.
  • Infographic links boost brand visibility – Links from other authoritative sites help increase brand visibility and exposure which leads to driving a lot of referral traffic, boosts your domain authority, and improves search visibility.
  • Infographics can go viral – Great infographics have a tendency to go viral online. This can lead to a rapid growth in links, social shares, and traffic. 
  • Versatility – Infographics can be created on almost any topic and published. This flexibility makes them a versatile Infographic link building tactic and improves search visibility.

Creating the Perfect Infographic

StepDetailsBenefits
Choose Engaging TopicRelevant, timely, visualIncreased interest and sharing
Research Target AudienceValues, challenges, toneTailored messaging and visuals
Research ThoroughlySurveys, quotes, examplesUnique perspectives and insights
Outline the StoryNarrative arc and flowClear and memorable storyline
Minimal TextLet visuals tell the storyMore scannable and engaging
Quality VisualizationsCharts, graphs, iconsBring data to life visually
Design LayoutUse space, color, and fonts effectivelyIntuitive flow and hierarchy
Make ScannableHighlights, bullets, sectionsEasy to digest
Finalize Details Refine for clarity and appealPolished, professional result

Choose an Engaging, Relevant Topic    

Select a topic that’s on-brand, timely, and presents information visually. Listicles and stats work well. Ensure the topic resonates with your target audience. Make sure the topic is engaging and informative. 

Start by Researching the Target Audience

When creating an infographic link building campaign, it’s crucial to thoroughly research your target audience upfront. Really get to know their world so you can tailor every element to appeal directly to them.

Look beyond basic demographics to understand nuances like their everyday challenges, core values, consumption habits, trusted influencers, and preferred communication styles.

Aim to answer questions like:

  • What messaging and tone resonates most with this audience?
  • What types of designs, layouts, and visuals appeal to them?
  • What level of detail and complexity is appropriate for their knowledge level?
  • How can I make the infographic skimmable based on their reading patterns?
  • What specific pain points can I address to provide value?
  • What emotions and psychological triggers will engage them?

Gaining these deep insights into your audience requires time and diligent, thorough research beforehand. But it’s time well spent. When your infographic truly speaks to their needs and interests, it will grab their attention and drive engagement, social shares, and links.

Research Thoroughly     

Conduct primary research through surveys, interviews, and focus groups to uncover proprietary insights straight from your audience. This original perspective makes your infographic more unique and link-worthy.

Look beyond text-based statistics; collect compelling photos, quotes, real-world examples, and expert perspectives. These elements lend authenticity and help turn data into an engaging story.

Outline the Story  

Think about how you can transform scattered facts into a cohesive narrative arc. What beginning, middle, and end will guide readers seamlessly through the data?

Brainstorm creative ways to make complex information highly visual, memorable, and easy to digest. Use sequencing and transitions between ideas to construct an intuitive flow.

Keep Text Minimal    

Let the visuals tell the story. Use text sparingly to supplement graphics. Lots of text is hard to digest.  

Include Quality Visualizations   

Use charts, graphs, maps, icons, and illustrations to creatively present your data points and ideas. Pick visuals the audience will appreciate.

Carefully Design the Layout     

Organize visuals and text cleanly. Use space, color, and fonts effectively to guide the viewer. Optimize for easy viewing.

Make it Scannable    

Use highlights, bullets, and bite-sized sections for easy skimming. Consider the audience’s reading habits. 

Finalize the Visual Details  

Refine all visual elements for clarity, accuracy, and appeal. Review with the target audience in mind.    

steps for creating infographics

Source: Hermish

9 Different Types of Infographics

Infographic TypeDescriptionExample
StatisticalFocuses on presenting statistics, data, and numbers visually
TimelineIllustrates events in chronological order to show progression over time
ProcessDemonstrates a step-by-step process or workflow visually
GeographicUses maps to display location-based data and information
ComparisonAllows side-by-side comparison of two or more things
HierarchicalOrganizes information in a visual hierarchy or tree structure
FlowchartShows a process from start to finish using flowchart elements
PhotoCombines text with photographs for visual storytelling
Data VisualizationTurns complex data sets into intuitive visual representations

SEO Considerations

Conduct Keyword Research

Research relevant long-tail keywords and phrases that your target audience would search when looking for infographic content. Include these in your infographic title and other compelling infographic content.

Optimize Infographic Images

Properly name image files with target keywords. Fill out descriptive alt text and title tags. Make sure your infographic is easy to read/share.

Include Target Keywords In the Content

Naturally, incorporate relevant keywords in the infographic. This helps search engines understand the topic and improves rankings.

Make Content Shareable

Design highly for visual content, and interesting infographics people want to share. Social shares can bring new referral traffic and links.

How to Build Links With Infographics


Step 1: Promote the Infographic

Publish the infographic on your website and embed it in relevant blog posts.

  • Effort level: Low
  • Resources needed: Content team
  • Number of resources: 1-2
  • Tools needed: Website, blogs

Share extensively on social media platforms like Twitter, Facebook, and LinkedIn. Engage followers by tagging industry influencers and brands.

  • Effort level: Medium
  • Resources needed: Social media manager
  • Number of resources: 1
  • Tools needed: Social media accounts

Email and pitch relevant influencers in your industry to share the infographic with their audience.

  • Effort level: High
  • Resources needed: Outreach Specialist
  • Number of resources: 1-2
  • Tools needed: Email outreach

Post and distribute the infographic in LinkedIn groups, Quora spaces, Reddit communities, and industry forums.

  • Effort level: Medium
  • Resources needed: Community manager
  • Number of resources: 1
  • Tools needed: LinkedIn, Quora, Reddit accounts

On your infographic landing page, provide an embed code and instructions to make it easy for others to share.

  • Effort level: Low
  • Resources needed: Web developer
  • Number of resources: 1
  • Tools needed: Website

Step 2: Build Links

  • Identify relevant sites and resource pages to pitch

Research high authority sites related to your niche. Identify pages like resources or media kits to pitch.

  • Email site owners to request a backlink in exchange for featuring it

Email editors and site owners offer your infographic in exchange for a backlink. Follow up politely.

  • Guest post on authority sites and embed it to get a link

Pitch guest posts to authority blogs and embed your infographic to secure a backlink.

  • Promote HARO queries to get links from publications

Respond to relevant HARO queries with a link to your infographic to get featured.

  • Respond to blogs requesting infographics and pitch yours

Comment on relevant blog posts requesting infographics and pitch your custom asset.

Step 3: Track and Monitor Results

  • Use software to monitor backlinks and anchor text

Use link-tracking software to monitor backlinks and branded vs generic anchor text.

Track and Monitor Results ahrefs

Source: Rankomedia

  • Track social shares and embeds to expand reach

Use social media tools to see which networks drive the most referral and organic traffic here.

  • Monitor target keyword rankings

Track keyword rankings monthly to see improvements in your infographic links.

  • Assess domain authority improvements in SEO tools

Check your overall domain authority in tools like Moz and Ahrefs. Target higher authority sites if DA isn’t increasing.

Example: 

example global growth forecasts

The Hoth sites have a blog regarding creating their own infographics and link building, while explaining how to determine the objective, they have placed an infographic representation of forecasting the audience from an external source and placed the exact source where they get from. Through this resource link, the source site can get referral traffic.

Conclusion

An infographic and a link building outreach strategy provide measurable benefits for marketers when implemented effectively. Clearly, infographics attract more engagement across channels. Combined with a targeted outreach strategy, they can significantly boost domain authority and organic visibility.

Hopefully, this guide provides a comprehensive blueprint for succeeding with infographic promotion and link building campaigns. The keys are creating visual assets tailored to your audience, and politely persevering with promotion and outreach.

Frequently Asked Questions

What types of sites should I try to get infographic links from?

Focus on getting links to quality content from high-authority sites in your industry. Quality over quantity. Guest posts on industry blogs, educational sites, newspaper websites, and influencer sites are great targets.

How can I track the performance of my infographic links? 

Use link-tracking software to monitor your infographic links over time. This allows you to see metrics like equity passed and rankings impact. You can also set up tracking to alert you of any dead links that need maintenance.

Is there a maximum number of links I should try to get for one infographic?

There’s no definitive limit, but aim for a reasonable amount – anywhere from 20 to 50+ quality links per infographic is good. Too many low-quality links can seem unnatural.

How often should I create new infographics for link building?

There’s no fixed frequency, but new infographics allow you to repeat the process and build more links over time. Every 2-3 months is fairly standard if it aligns with your content strategy.

What’s the best way to get exposure for a new infographic? 

Share it prominently on your website and social media. Look for guest posting opportunities on relevant sites. Pitch it to bloggers and influencers in your space. Press releases can also work well.

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