In the field of search engine optimization (SEO), link building describes actions designed to enhance the number and quality of inbound links to a webpage which boosts the search engine rankings of the page or website.
As a business owner, you know that you want your websites to be found by as many people as possible. You would like to rank the highest for your chosen keywords, invite incremental organic traffic, and build up solid credibility within your respective industries.
Influencer outreach is an effective method to boost your link building strategy.
In this article you’ll find:
- What is Outreach?
- What is Influencer Outreach all about?
- What is Link Building?
- Link Building and Influencer Outreach: How do they work together?
- How to Use Influencer Outreach for Link Building: 3 Steps
- Related Reads
What is Outreach?
Due to the competitiveness of online search increasing, building a strong backlink profile is a critical part of SEO strategy. Outreach is an essential player in this link building process. It is the act of communicating with external organizations to request a backlink directing to your site. In addition, an outreach strategy can help improve your chances of getting more responses and backlinks.
There are several types of outreach that will enable you to grow your business and reputation. This includes email, social, and influencers.
What is Influencer Outreach all about?
Influencer outreach is a method of building relationships via influencers – people who are active on social media, who have many followers. Influencer outreach involves sending emails or messages on social media platforms to connect with the right influencer or creator.
Influencer marketing is a way in which marketing focuses on using key leaders to convey the brand’s message to the larger market. Instead of marketing personally to a large group of consumers, business owners inspire, hire, and pay influencers to make their products or services well-known.
Influencer outreach is a process that helps you find appropriate influencers that you can collaborate with in terms of marketing your business. This business strategy will help you to be in front of your audience or consumers. Guest posts are an excellent way wherein you get to place a link on the website of a given influencer. You and your influencer must agree on the unique and catchy content that will be posted on their website to get the highest rank in the search engine.
Influencer outreach involves reaching out to influential bloggers, websites, and communities to recommend writing for them in return for something that can include a link back to your website and/or a link to your social profile.
Influencer outreach is about finding an influential blogger to simply say yes to your catchy and pleasing idea.
Here is a video that gives a detailed overview of influencer outreach.
What is Link Building?
The very basic description for link building is the means of acquiring hyperlinks from other websites to your website. When it comes to SEO, link building is vital since search engines depend on links to find new web pages and find out how and where a page will rank in search results.
Link building is the means of getting hyperlinks from other websites to your own. A hyperlink is a means for users to navigate between pages on the Internet. Search engines use links to crawl the web, the links between the individual pages on your website, and they will crawl the links between entire websites.
The goals of outreach link building include building brand awareness. Outreach link building also helps to grow the target audience and boosts search engine rankings.
Link building is one of the important aspects of search engine optimization (SEO). It creates greater traffic to a website and enhances its ranking on search engines, which is the supreme goal of SEO. The larger the number of external quality links that your website generates (for your chosen keywords), the greater the chances of more people finding you and trusting you.
Link Building and Influencer Outreach are two ways to maintain the highest ranking in search engines and maximize algorithms.
Both methods have changed and evolved to a point where these two only work when backed by resourceful content.
How to Use Influencer Outreach for Link Building: 3 Steps
The process comprises 3 steps, and if performed correctly, you’re likely to get lots of backlinks in no time.
Step 1 – Picking the Right Influencers
The thing that discerns influencers from other marketing techniques is the fact that you don’t directly connect with your audience. Instead, you manage it through the influencer, which acts as the channel between your content and the prospective customers or clients. Thus, you must find the right influencer for your business.
Look for “Best of” blog posts
This idea will give you a list of significant influencers in no time. Just search for the “best of” blog posts on the google search bar.
You can use one of these search strings to land helpful posts:
- (keyword) blogs to follow
- best (keyword) posts (year)
- best (keyword) blogs
- top (keyword) blogs to follow + (year)
Take note that it is best to have 100 to 150 influencers on your list, but of course, it must be a niche as well. You won’t find many books reviewing blogs compared to the SEO expert ones.
Find more influencers with Ahref
- This is another way in which you can extend your list of influencers. Pick a website from the list you do, type it in the search bar, and then follow these easy steps.
- After typing your site into Ahref, you will see a bunch of information on your screen. But don’t get overwhelmed by it; just click on the “backlinks” tab on the left.
- You will see the results appear on your screen. All you need to do is just sort them to “one link per domain.”
- Next, click on the link type.
- Then click on “Dofollow”.
With this method, you will have all the pages that are linked to that specific website with the do-follow backlink. Now all you have to do is browse them to find more influencers.
Step 2 –Reaching out to influencers for backlinks
Begin writing emails. You can use Mail Shake or Ninja Outreach to start your email promotion. Work out what content piece you should promote, see if it’s providing value or not, and only then offer it to your list of influencers. Tell them how it’s valuable and go along with the content they produce.
Step 3 – Follow up
Don’t lose hope; wait for at least three days before making a follow-up. In case you don’t receive a response in three days, maybe your email was neglected.
This is how you do a follow-up.
You simply resend the same email.
Modify your original email and make it into a “checking in” style email. Then, that’s it! That is how to use influencer outreach for your link building. You will find excellent influencers.
Bloggers are enthusiastic about their areas of expertise. However, some Bloggers are doubtful of such unsolicited emails because guest blogging has been abused copiously by businesses with its sole aim of earning backlinks. Sometimes you must keep some things in mind before going for cold emailing. And most significantly, tell them why your content is good enough for them. Use Influencer Outreach for link building.