You’re probably looking for a way to make your domain more visible online. So you went and searched for ‘How to improve my domain visibility online’ and found your way here. Well, you’re in luck because that’s exactly what we’re going to talk about today.
There are lots of ways to improve your domain visibility online. Some are free and some may cost you a pretty penny. Some will get you faster results like advertising online. While other ways are much more subtle and long-term, like SEO.
Undoubtedly, there are tons of benefits of advertising online, be it for free or not. Each of them have their own strengths and weaknesses. They’re worth exploring as they can also help bring more traffic to your website.
Paid ads will be discussed in another article. For now, we’ll be focusing more on SEO. We will also be discussing how brand awareness is affected in the process of SEO optimization.
Let’s dive in!
1. Optimize for Local SEO
Local SEO specializes in targeting visitors that are geographically close to you. It wasn’t a very popular concept back then but it has grown more popular over the years. According to statistics, in the past 2 years, “Where to buy” + “near me” queries on mobile have grown over 200%. Aside from that, Google local searches amount to 46% of searches.
Imagine how big of a market you’re missing if you don’t optimize your website for local SEO?
Local SEO is also a great way to drive branded traffic to your website because of precise location targeting. According to statistics, “near me” searches result in over 50% of visits to physical stores.
Discovering your brand online is the first step. You have to optimize your website to showcase your solutions to problems as a second step. Finally, they would want to visit your physical stores to learn more. There’s a high chance of conversion if they make the effort of visiting your store.
2. Invest in UX
A lot of small businesses don’t give enough importance to user experience. As a result, when visitors see their website, they’re left wondering where things are. They end up confused and frustrated because they can’t find what they came for. This leads to them leaving the website altogether and going to another one to find what they’re looking for.
User experience is a worthwhile investment. According to statistics, every $1 invested in UX has a return of $100. That’s an intense ROI of 9,900%.
This is because, in the digital age, your website is your brand’s first touchpoint with your potential customers. As with physical stores that offer great customer service, we have to do the same on websites. We can do this through an awesome user experience. Bringing them an easy and convenient time while browsing your website is the goal here.
Here are the things you have to consider for an awesome user experience:
- Mobile Optimization – According to statistics, 69% of internet users prefer to research products using their mobile phones. If your website isn’t optimized to be viewed on mobile phones, you’ll be missing out on such a big market. More users will get to know more about your brand if they can visit your website easily with their phones.
- Speed – According to statistics, 1 out of 4 users will leave a website if it takes more than 4 seconds to load. This is why it’s important to make sure your website loads faster than that to ensure a good user experience. If a lot of visitors leave before your page loads, this will increase your bounce rate. High bounce rates are bad for SEO and will put you in a lower ranking in Google. This results in lesser people seeing your brand in SERPs.
- Navigation – According to a survey, 94% of the respondents report that easy navigation is the most useful feature of a website. This means that they value a website where it’s quick and easy to access the content they’re looking for. To achieve this, your website has to have a clear menu structure throughout all your pages. It helps with SEO because users stay longer and crawl your site for relevant content. It also helps with branding because they’re exposed more to your brand during their stay.
3. Focus on Web Design
Making sure that your website reflects who you are as a brand works hand in hand with SEO. The goal of SEO is to bring organic traffic to your website. This can be achieved in multiple ways but they all lead back to your website.
With this in mind, it’s important to make sure the design of your website speaks volumes about your brand. Is your logo immediately visible? Does your website follow a color palette that your brand uses? Is the font used in your text the font used by your company?
Your brand’s personality can be seen in the elements that you use for your website. It’s important to be consistent and organized when designing your website.
The design of your website also contributes to how your visitors perceive how trustworthy you are. According to statistics, 75% of people report that the way a website looks influences the credibility of a business. Another study showed that 94% of people say that web design is a factor that causes mistrust in a website.
With this, we can see that SEO works hand in hand with branding in the design of your website. SEO brings people in from search engines and the design makes them stay and read your content. They’ll get acquainted with your brand through your design and your content.
4. Invest in Link Building
Upon researching how to optimize your website, you might have stumbled on link building. You then ask yourself, “what is link building?” Link building is another one of the backbones of SEO. This is the process of getting links from other websites to your own. This link is a way for users to find relevant content between pages on the internet.
On the search engine’s end, they use these links to crawl the web. They crawl between individual pages and they also crawl between entire websites.
You can think of link building as a sign that other websites find your content useful. The more websites use your link, the more credible and helpful your content is. Google sees this and responds by ranking your link higher on SERPs. They do this because they can see that your content is useful to a lot of websites and users.
Be careful in building bad links though. Google also considers the quality of the website that used your link. If it detects that your link is being used by low-quality websites, this will hurt your ranking more than it would help.
One of the benefits of link building is it helps build your brand because it establishes your authority in the industry. The more search engines see that your brand is credible and provides helpful content, the more you’ll appear on SERPs. As you appear on the first page of SERPs, there are going to be more visitors to your website.
It’s an organic, sustainable, and long-term way of getting people to visit your website and get to know your brand.
5. Optimize Content and Branding
Being able to bring quality content is one of the best ways to let people know about your business and your brand.
This strategy is called content marketing. Statistics show that 72% of marketers report that content marketing increases engagement. Aside from this, 72% say that this strategy has also increased the number of leads.
SEO also greatly benefits from content marketing. Using the right keywords and combining them with quality content is a sure way to slowly climb up SERPs.
With this in mind, it’s important to be consistent with your branding in your content. Inserting infographics here and there with your logo and brand colors is a great way to do this. It’ll help your visitors digest the information easier and remind them it’s from you.
When they start sharing your infographics on social media, it’ll have your brand on it. Other users may find the information useful and would want to learn more. All they have to do is search your brand online and that’s added traffic to your website.
6. Use Long-Tail Keywords
Long-tail keywords are usually super-specific phrases that users use when they know what they want. These users are usually down the buying journey already. They’ve already done their research, looked at alternatives, and now know what they want. This is why their search queries are long and detailed.
Because of how specific long-tail keywords are, they’re way less competitive compared to generic keywords. Aside from not having a lot of competition for it, you will also be able to attract high-quality traffic. Since these people already know what they want then they’re more likely to lead to conversions.
Being able to bring the user what they’re looking for when they already know what they want is important for branding. They get what they want and they discover a brand that they may potentially fall in love with. Providing them what they need while subtly introducing your brand enhances both SEO and branding.
There are many ways on how to improve your domain visibility online. We have discussed multiple ways on how SEO can achieve this. It brings in more visitors to your websites and introduces your brand to more people. While the traffic to your website increases, your brand awareness also increases.
As a recap, here are the ways on how to improve your domain visibility online:
- Optimize for Local SEO
- Invest in UX
- Focus on Web Design
- Invest in Link Building
- Optimize Content and Branding
- Use Long-Tail Keywords
Implementing them all at the same time may become overwhelming. Start with what you can and then you can work your way up the list. Good luck!