Ever wanted to work magic with your words? Like multiple keywords with multiple diversifications? Doesn’t that sound exciting? As a content marketer, wordplay can be interesting. You can work with similar keywords to optimize your content for a wider audience.
But how do you know you are right when choosing differently styled keywords? The term we use for these keywords is called LSI Keywords or Latent Semantic Keywords. Let’s take a look at how they are used in context and discuss whether or not you should use them.
What Are LSI keywords?
LSI, or Latent Semantic Keywords, are keywords that resemble primary keywords, but are only related in a basic sense. This could sound exactly like a secondary keyword. But LSI keywords actually provide SEO value to your writing. Whereas secondary keywords are used only for ranking your article on SERPs. This brings us to the discussion, should you use LSI keywords.
LSI keywords provide great SEO value when introduced inside a blog. They are similarly-formed keywords that add meaning to the primary keyword. Some good examples of LSI keywords are:
- Credit card – Primary Keyword
- Credit Score, Money, Credit repair, Credit services – LSI Keywords
Such keywords help differentiate and diversify the topic, as well as provide much-needed content depth to your article. Using them in critical places can help you add SEO value and the necessary content addition you need. LSI keywords are great when used for Ethical link building.
Should You Use LSI Keywords?
LSI keywords can be both useful and detrimental to your work. When used in the right context and place, they can prove to be your best bet at ranking your article and making it useful for your target audience. Speaking of target audiences, LSI keywords can help you shape your content for conversion, which is exactly what you aim for when writing content for target audiences.
While the importance of keywords can’t be overstated, it is of the utmost importance that you know where to use them. Keyword stuffing isn’t treated kindly by Google, which has evolved greatly. Google does not analyze articles by keyword density but rather looks at the value that it provides to the user. This is the core of algorithms, such as SMITH or BERT.
So, do you use them or not? The answer is, yes. You should use them in places you wish to diversify your content to a more business-oriented or conversion level stage. This is especially applicable if you are creating your content around a marketing strategy.
The Debate Around LSI Keywords
A common belief is that Google does not consider LSI keywords a ranking factor. While LSI keywords are indeed useful to users, they are simply a differently styled version of your secondary keywords (if you look at them from a context standpoint). But then, the SEO value cannot be ignored.
People use such semantic keywords out of habit and randomly stumble upon great blogs. Such instances can be schematized and patterned so that your article can rank higher on various SERPs. As far as Google is concerned, LSI keywords do hold a certain value to the user, but not to the level of sacrificing your content style or writing methods.
In fact, you can find online LSI keyword generators that provide you with similar keywords for a primary keyword. This works exactly like a thesaurus except your keywords will not be synonymous.
How Do You Find LSI Keywords Naturally?
While keyword generators do the trick, it is always a good habit to find natural LSI keywords. With the advent of user searches and logs maintained by Google, you have multiple ways to get the keywords you need.
Related searches on Google offer the greatest number of LSI Keywords you need for an article. They are all based on user searches that come up on Google regarding the topic that you are searching for. People search for a lot of things. These get stored in Google’s database and are presented when you search for a similar topic. This helps you find relevant keywords.
Another great way of finding LSI keywords is using the Google Autocomplete option. When you type a certain entry on Google, it tries to figure out what the next word would be based on popular suggestions and searches. This feature, called Autocomplete, is a great way to find LSI keywords.
Simply type in your primary keyword and scroll through the list of Autocomplete options that Google offers. But when browsing through the list, use your judgement to find the most appropriate keywords for your content.
People Also Ask
Yes, people do ask similar questions. On Google, this option is most widely used to find similar or related topics when searching for a vague question. This option expands exponentially when the drop-down is used methodically. These questions are good for procuring LSI keywords, too.
You should be careful about what you use as LSI keywords since it can ultimately lead to your content getting stuffed with keywords that reduce technical depth. Also, proper placement of these keywords is very important, too. You should not let such keywords clash with your CTAs or any ongoing SEO experiments that you have in place. While it is advised to use LSIs to a certain extent, they should not override your primary keyword.
LSI keywords as stated earlier can be useful or detrimental based on where and how you use them. It is always good to use them with caution, since Google is not very fond of keyword stuffing. But, the SEO value you get is worth it.
LSI keywords create a sense of relevancy to the primary keyword and can help make conversions. People love to see relative words when they browse through content. But as mentioned, do not overuse them to an extent where they dilute your content. If you wish to optimize your content by strategizing and using keyword research, LinkDoctor can help you with that.