In today’s market, the importance of link-building is not hidden from businesses. The art of white hat SEO is hard to crack, but once you do it effectively, it will boost your business to new heights. SEO is the backbone of inbound marketing, from organic traffic to ranking up your website. The importance of link building in SEO is often overlooked in the digital world.
The power of good links is often overlooked. If you are still not aware of good link building and its effect on SEO, you are living under a rock.
I have curated this article for you to know how important link building is in SEO. Let’s dive in to learn more about links and link building.
In this article,
- What are links?
- What is Link Building?
- Importance of Link Building in SEO
- How to do Link Building for SEO
- Frequently Asked Questions
- Time To Build Quality Links!
- Related Reads
What are links
A simple way to explain what a link is, link or hyperlink, is a connection between 2 web pages on the internet for easy navigation. You will be able to travel from one web location to another with the help of links. Links refer to a page or a blog post or a pdf file or an object on a web page for people to know.
A link can be anything, a word, or an image to help you redirect to a new webpage. Links or hyperlinks are generally used to discover new web pages or help rank websites by search engines.
The Anatomy of a link has four different parts.
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- Anchor Tag– The first part of the link is the anchor tag, “a”. Anchor tag informs the search engine that another web page will follow.
- Link Referral Location– Link referral location starts with “href”, which stands for hyperlink referral. The URL that follows is the page’s location that the hyperlink will redirect you to.
- Anchor Text– You get to see the anchor text when you visit the webpage. Often this text will have a visual indication that it is a clickable link. For example, the text is blue and underlined to let the user know it is clickable.
- Closure Tag– The closure tags are generally used to tell the search engine that this is the end of the link tag.
What is Link Building
Link Building can be defined as a process of building hyperlinks from other websites to your website. It helps users navigate from one web page to another on the internet. Link building helps search engines to crawl through the pages of your website to determine what counts as a good link. A high PR backlink can boost your site’s authority and credibility twofold.
Links help in driving referral traffic to the website, thereby increasing the authority of your site. Websites with more backlinks tend to rank higher in Google.
Importance of Link Building in SEO
Link building benefits the site’s SEO and helps boost your site’s search ranking. Here are the 5 most effective methods that will help your website improve.
1. Links are Used in Ranking Your Site
Link building plays a major role in ranking your website on Google. It is impossible for Google to rank your website without any backlinks in your website, irrespective of the quality of your content. Following Google My Business, links hold for around 17% of how your website is ranked in Local Google searches. Links are important for “web crawlers” to know about your site’s existence.
Links are one of the top organic search ranking methods. Our organic method of link building has helped many websites ramp up their ranking. Top Speed saw an increment of 60% boost in their organic traffic along with an increase in ranking from 10th position to 2nd position for highly competitive keywords.
Adding more backlinks to your site than your competitors will help your website rank in Google.
2. Link Building Helps Increase Website Metrics
Link building helps you increase your website’s metrics such as Domain Authority (DA), Domain Rating (DR), PageRank (PR), Alexa Rank, etc. Ramping up the DR is an important part of boosting your site’s SEO importance. A recent study by Ahrefs found how SERP ranking is related to DA.
A significant statistic for determining the authority of your website is the domain rating. Getting backlinks from high DR pages with a do-follow link is helpful in increasing your website’s authority and ranking.
Experts such as LinkDoctor employ a unique link-building approach that has helped many companies increase their DR. One such example is the increment of TestProject DR from 41 to 61 with organic and ethical link-building techniques.
Increasing these metrics will benefit your website and also improve the exposure and visibility of your website.
3. Improves Your Sales and Revenue Opportunities
Link building helps in boosting your traffic and your website metrics. More traffic and better metrics lead to more opportunities for revenue generation. This will help your website appear higher in search results which leads more potential customers to your website. This will help you sell more products and services, improving sales and revenue opportunities.
Our link-building planning helped Blazing SEO achieve all-time high revenue along with an improvement in 89% of organic traffic.
4. Helps You Stand Out as an Authoritative Brand
Link building helps you stand out in your field. When your website stands out, it will help you get better sales and revenue as people see you as a trustworthy business owner. You will have an authoritative brand to dominate competitors in the field.
5. Increases Visibility and Exposure of Your Site
Link building helps not just in increasing your search rankings but also can support credible lead generation. It also increases your website’s visibility and exposure to your audience. If you plan on reaching a niche audience in a new geographical location, link building helps you to raise awareness in that new location. This will have a positive impact on your business and help you to establish your website as a trustworthy resource.
How to do Link Building for SEO
While the digital marketing world is discovering new ways to build links for SEO, there are certain time-tested methods that produce steady and long-lasting results. In SEO link building, the most important part is to understand how your link-building goals are framed. Let’s go through the below types of link-building methods.
- Reciprocal link building
Reciprocal link building is basically a link exchange between two websites. It is based on the mutual relationship that comes out of recognizing authority, relevancy, and site ranking. The basic idea is that links are exchanged to be placed on the websites. However excessive link exchange can be penalized by Google.
- Guest Posting
Guest posting is a very popular link-building method. In this, articles are written based on the niche and linked to sites. This results in the distribution of authority to sites. Keywords and anchor texts play an important role in guest posting. Content relevancy and usefulness are some of the criteria that are considered by Google when ranking these articles.
Great guest posting that is of high quality is always ranked well on Google. When performing such article marketing methods, make sure you do not stuff your keywords into the article.
- Forum and blog posts
Forum link-building is a great way to increase your authority and expertise in the market. Since Google considers EAT (Expertise – Authority – Trust) to be a big part of SEO, forum link-building can help you achieve that. When you interact with users on public forums by answering their questions and when you post questions, your relevancy towards the particular niche increases.
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- Impact of On-page SEO in Link Building
- Link building for Local SEO
Frequently Asked Questions
Why is link building important in SEO?
There are many benefits of link building in SEO, and they include:
* Links are used to rank your website.
* Link building helps increase website metrics.
* Helps you stand out with an authoritative brand.
* Increases visibility and exposure of your site.
* Improves your sales and revenue opportunities.
How many types of link-building are there in SEO?
There are two types of link building, external links, and internal links.
What is manual link building?
Manual link building is the process of constant efforts while trying to add or increase links to a website. It is a long-term effort to make a website rank higher and it requires smart work to accomplish.
What are the link-building techniques?
Some of the commonly used link-building techniques include:
1. Guest Post.
2. Be active on social media platforms.
3. Check backlinks on a competitor’s website.
4. Create infographics.
5. Distribute infographics.
6. Add links from trusted sites.
For further information, you may check out our blog on link-building strategies.
Time To Build Quality Links!
Link building can be a manual and time-consuming process. However, the results will be fruitful and long-standing for your website. From a site’s authority, ranking, and credibility, many things will double with good white hat links. In today’s time, no SEO strategy is complete without good link-building.
So, If you are not using link building for your SEO enhancement, then it’s never too late to start. If you are looking for one of the best companies that offer link-building services, you may check out our LinkDoctor.io official website.