If you have been wondering how to start with link building for your website in a way that will give you significant results, you should know the correct metrics to track it. The success of link building is completely fruitful when you know how to measure link building success for your website. If you are searching for the correct metrics to measure link-building success, you have come to the right place.
Link building is a long process that contributes to the growth of a website. It helps in making a web rank in a good position on Google search. Implementing a few strategies and tracking the impact of link building on a website using certain metrics help in the growth of the website.
Let us see what metrics you should be aware of to know how link building is changing your website’s visibility.
9 Strategies for Implementing Successful Link Building
It is important to implement strategies to achieve successful link building. When the right strategies are used in your website, it boosts your search ranking and helps in building value for your brand among your target audience.
1. Prioritize Backlinks Placed within the Text
One important link-building strategy is to note where the link is placed on the webpage. The main fundamental in link building is to maintain a natural distribution of links. For this reason, backlinks with text integrated into the content had added more value by hitting more views than those that were placed on the sidebar or the footer.
2. Quality over Quantity
In search engine optimization and link building, it is important to know that quality is more important than quantity. Adding many links to your site brings no results if the links are not of any value. A link from a single domain with higher authority is far better than adding several backlinks from the same domain.
3. Page Authority and Domain Authority
It is important to understand how page authority and domain authority work for successful link building. When the authority of the page and site that hosts your backlinks is greater, better the link building as the part of the authority is transmitted to the linked page.
4. Build Backlinks Slowly
Search engines will determine that they were not obtained in an organic way if you add multiple backlinks in a short span of time. When the backlinks are not added in a short time, it creates a strategy to let them achieve it little by little and not overnight.
5. Broken Link Building
Broken Link Building is the process of finding backlinks that lead to 404 pages on other websites. Contacting those websites and suggesting them to replace the 404 links with another link leading to a similar page on your website. This strategy is a great way to get backlinks while adding value to the site offering you the backlink. There are two primary ways to find broken backlinks,
- From your Competitors site– To find broken backlinks you can perform the analysis using a backlink analysis tool. Using the tool, you will be able to filter the results to find do-follow backlinks that are throwing 404 errors with high authority.
- Analyze the Website you want the Backlinks from– If there is any specific website you want to source backlinks from, you can analyze the website to see if it has any backlinks relevant to your stream.
- Guest Posts
Another strategy you can implement in link building is guest posts. Guest posts boost the credibility of your website and make your brand visible to a new set of audiences. Another great SEO strategy is to add links to the content on your website. The content on the guest post should be well-written and informative.
6. Use Images to Build Links
Images grab the attention of the user and take up more space in general. And it is one good reason why creating and adding images such as infographics, graphics, product photos, comics, etc. It helps in promoting them to attract more backlinks to your website. Make sure that the links point to the page the image was originally sourced from and not the image directory ending in .gif, .png, .jpg, etc are dead ends. All the traffic that ends up in the image directory goes wasted.
7. Look for Domains related to your Niche
Backlinks sourced from websites that are of the same theme or from the same page that discuss issues related to the content of your blog are considered as more valid strategies in link building.
8. Balance between No-follow and Do-follow
There are 2 types of links, namely no-follow links and do-follow links.
- No-follow Links– No-follow links are those who do not have the intention to pass authority to the page that is linked.
- Do-follow Links– Do-follow links are those who have the intention of passing on the authority of the page linked.
Many assume that link-building strategy must be of do-follow links only. But the best practice is to balance between the no-follow links and do-follow links.
9. Regain Missing Backlinks
Link building is not just about adding new backlinks to your website. It is equally important to take time to figure out which of the previous backlinks are broken or have gone missing.
Why is it Important to Measure Link Building Success Rate?
The success level of your link building is not just based on the number of links that are added to your website. Certain metrics are used to measure how well the link building on your website has worked. Measuring the success rate of the link building helps you deduce what has worked and what has not.
It helps in improving the success rate of link building on your website. While metrics are used to measure how successful link building has been, they also help you in setting up realistic goals.
How to Measure Link Building Success
The success rate of link building of a website can be measured using certain metrics. These metrics help you determine if the link building you are doing is contributing to the growth of your website or not.
Analyze the Growth Trend of New Referring Domains
The first and foremost metric that has to be used is tracking the number of referring domains that have been acquired month over month. This metric helps you in understanding whether the link building is moving in the right direction.
Building a result-producing backlink portfolio is a process that takes a lot of time and effort. When the link building is done at a slow pace, the result produced will be good. It takes around 2-3 months to start building a stable number of backlinks for new niches. It is also essential to keep track of your competitor’s referring domain growth regularly. This helps you see significant results in Google rankings.
Positive Changes in the Positioning of the Target Page in Google Search
One of the major goals that have to be achieved with link building is to improve the ranking in Google of a particular webpage. This metric is helpful in keeping track of the position of the target pages in Google search results.
Google search console can be used to track down the position, but it only shows the average position and not the exact number. To know the exact position it is better to use a third-party position tracking tool to get accurate data on this metric. SEMrush is a good tracking tool that shows exactly how the target pages are visible in Google SERPs.
The main thing that has to be focused on is the number of referring domains. And the best way to track this down is to compare the number of referring domains that your page has with the number of pages that are outranking your page currently.
Another factor that has to be kept track of is the domain rating (DR) of the website. If the domain rating (DR) of a website is less compared to that of the other websites, then you will have to add more backlinks. To outrank the other pages you will have to build 4-5 times more backlinks.
This will help in boosting the position of the website. When the domain rating (DR) is high it makes it easier for the web page to rank.
Growth of Organic Traffic
Growing organic traffic of the website is another essential metric that needs to be tracked regularly. The growth of your organic traffic can be tracked easily and directly using Google Analytics and Google Search Console accounts.
Google search console allows users to check whether the average positions and the number of impressions have grown or not for a particular webpage. Generally, it takes around 3 to12 months of time depending on your niche to see significant changes. To increase organic traffic to a website, it is important to have more referring domains and better positions in Google search naturally.
Relevancy is another important metric that completely depends on the content as it relates to the website where the content has been placed. When an infographic is placed on a page relevant to your content, the relevancy score would be 3 – high relevance.
If an infographic is placed on a page with irrelevant content, the relevancy score would be very low – most likely 0.
So it is important to concentrate on link building relevant to the content on your website. It is equally important to make sure the text around the backlink is highly relevant, natural, and full of relevant keywords. The anchor text used in the website should convey to the reader what type of content the link will direct them to when they click on the link.
Return on Investment (ROI)
Measuring ROI for any marketing campaign is essential to ensure that a particular channel is going to produce meaningful business results or not.
Link Building and SEO can produce predictable ROI if done and measured correctly.
While different organizations measure ROI on link building and SEO in general in different ways, I recommend the following approach:
- Direct approach:
In this approach, one has to keep in mind the direct revenue generated from a page or post or group of pages for which link building is being done. This works when working with high traffic and high intent keywords.
- Holistic approach:
While directly measuring ROI from a page is a good approach, it is not a more rounded approach. When link building for a page, there are a lot of side delivered. Here are some of them:
- Overall domain authority might increase
- Topical authority of that domain in the niche might increase
- Group of related keyword rankings might increase
- Overall traffic can increase
Because of the above side effects, I suggest looking at revenue numbers from Organic before and after link building for the whole domain. This would sum the overall benefit delivered and helps understand ROI from a holistic approach.
It is important to implement the right strategies in link building to help your website rank in a good position in Google search results. It is also required to be aware of the metrics used to determine how successful the link building has worked on your website.
Knowing the strategies for successful link building and the metrics help in getting organic traffic, thereby contributing to the growth of the website.