You produce content on your website for multiple reasons, either to sell your products and services or showcase your business to the world. Either way, you need to increase website traffic to achieve your goals.
Receiving organic traffic to your website is not an overnight task because it requires your time and consistent effort. This article may help you with methods to increase website traffic.
1. Leverage Content Marketing
Content marketing is one of the primary ways to increase website traffic. Content marketing is extensive, and the following are different types of content you can create for your website:
- Blogs
- Newsletters
- Ebooks
- Videos
- Podcasts
- Whitepapers
- Webinars
- Case studies
Not every business will require you to create content in every form, but creating content in multiple forms can allow you to reach audiences in different ways.
2. Keep Track of Search Engine Optimization Elements
Search engine optimization is an effective method that can help rank your website in search engine results. Keeping track of the SEO elements will help you to increase website traffic and drive more revenue as a result.
The following are some basic SEO elements you should think about when creating your website:
Meta description
A meta description tells your readers and the search engines what the page is about. This helps them figure out if the content is relevant to their search.
The meta description appears right below the title tag, and you can brief up to 160 characters about your web page.
Though the content you write is relevant to the website visitors’ search, not everyone will click on your website. To get those clicks on your website, you can write the meta description that leads the readers to take action.
Meta Title
While the meta description gives a brief description of the full content, meta titles are headings for your content.
Add your primary keyword in the meta title and make it actionable, so it urges readers to click on your website.
The following image shows how search engine result pages display Meta titles and Meta descriptions.
Here’s a representation of our blogs with meta descriptions and title tags.
Keyword Research
These words and phrases are specific topic words/phrases for each of your web pages. Try making these unique, or search engines may penalize you for unoriginal content.
You create content in multiple formats and add a meta description and title, but how is it redirected to your business website? There must be a key to redirect to your website, and for that, Keywords serve as the foundation.
For a better understanding, the keyword of this article is “Increase Website Traffic.” Similar to the phrase you used in finding this article.
Similarly, every content you produce needs a keyword that helps search engine crawlers identify what the article is about and give it to the website visitors.
Keyword research helps you list the primary, secondary, and long-tail keywords. Here’s where you can add keywords to drive traffic to your website:
- In meta title and meta description.
- Put the primary keyword in the first 100 words of your article.
- Using primary, secondary, and long-tail keywords all over the content.
- Add alt text to the images you add in your blog post.
Keyword stuffing is considered a black hat technique, and Google will penalize your website. Hence try adding keywords wherever necessary.
You can use Ahref, Google keyword planner, Moz, and Semrush for keyword research to find useful keywords for your website.
Internal and External links
The next step in driving traffic to your website is via link building.
With relevant keywords as your anchor text, you can link to other websites or different blogs on your website.
Here’s an example from our recent blog, “5 benefits of guest posting for link-building,” if you want to understand more about internal and external links:
The image shows the internal and external links added to the content.
The recent survey (external link) is taken from another website, so the same blog post is added as a reference to show that the information is credible. This improves your domain authority and helps you in improving your rankings.
Building backlinks for your website might seem like a daunting task and might seem without the help of experts. This is when you need to leverage link building agencies such as LinkDoctor and talk with SEO experts and increase website traffic.
In the next topic, digital marketing (internal link) informs website visitors that there is another blog post from our website that they might find helpful.
Both ways of adding links show Google that your website is trustworthy, and the chances of your website ranking top in the organic search is high.
The Usage of Images
Using appropriate images to support your content is another way to increase website traffic. Google not only ranks websites based on the content but also based on the infographics they use.
In the image section of the search engine result page, your images will be ranked provided you have added ALT text using target keywords, helping search engines understand what your image is about.
Securing Website
A secure website is another ranking factor for Google. Though securing your website is not the first ranking factor you need to pay attention to, search engines will index your website only after they find it to be secure.
To secure your website, you need a Hypertext Transfer Protocol Secure (HTTPS) certificate. This helps your website stay secure from Main-in-the-Middle (MitM), an insecure website that might affect your website. Securing your website, Google and other users may consider your website more trustworthy.
Mobile-Friendly Website
A survey from Statista shows that 52% of global website traffic was from mobile devices. That’s a lot of people who prefer mobile-friendly websites.
Keeping your website mobile-friendly allows you to expand your audience reach and enhance the user experience.
You can use the Google search console to find out if your website is mobile-friendly.
3. Digital Marketing Techniques to Increase Website Traffic
You have your content ready, and your website is optimized. What’s next?. Reaching out to your audience and keeping them informed about your products and services is vital. Basically, advertising through different mediums is digital marketing.
We shall discuss reaching out to your target audience below.
Usage of Social Media
Social media usage is humongous, and you cannot simply ignore this opportunity to advertise your business.
To drive traffic to your website, the best and most effective social media platforms include:
On your social media accounts, be sure to add your website’s link to the profile. This will automatically lead your followers to your website. In addition to keeping your followers engaged on the various platforms, you get organic traffic via social media marketing.
The following are some tips to drive traffic on your social media platforms:
- Be consistent.
- Create content that’s creative and beneficial to your social media followers.
- Address their questions and create content around answering their questions.
- Use hashtags.
- Hop on to trends.
- Reshare every blog post in a social media post.
Email Marketing
Email marketing is an effective way to drive organic traffic to your website. Keep your subject line creative and that will encourage your subscribers to open your email.
You can send newsletters featuring your latest blog post to your subscribers. Eventually, your organic traffic to your website will increase. By shooting an email to your subscribers, your website traffic increases, but you also get regular readers.
PPC Advertising
Pay-per-click PPC advertising is the fastest way to drive traffic to your website. With google ads being highly optimized, you can create ads for your blog posts.
You pay for the clicks on your ad and not for the views. Keywords play an important role here; select your target keyword before setting up your paid ad strategy.
Conclusion
With millions of websites online, driving traffic to your website seems like a huge task. With high-quality content, SEO tools, and digital marketing techniques, you can drive organic traffic to your website.
Frequently Asked Questions
What are the uses of SEO tools?
SEO tools can help you analyze and audit your website for the search engine results page. It notifies you in handling the content gaps and ranking opportunities for your website. You can use SEMrush and Ahref to audit your website.
What is the use of Google Analytics?
Google Analytics is a web analytics service provided by Google. The Google Analytics feature helps you find the latest trends and analyzes user behavior on your website. By analyzing user behavior and optimizing your website for a better user interface, you should be able to drive more traffic to your website.
Does publishing guest posts help to drive traffic to my website?
Guest posting does help in driving traffic to your website. You can approach other trustworthy and effective guest bloggers of your industry with consistent traffic to write for your website.
