Infographic Link Building is the representation graphically of images representing data in a compelling way. This data could be statistics, data, or any information that is presented in a single graphically compelling way. Sometimes these are powerful enough to go viral.
This article focuses on the importance and effective ways to create infographic link building. Continue reading the article to know more!
Why are Infographics Important?
Think from the user’s perspective. If they don’t find information in your content relevant, they will instantly ignore your website. Thus, you lose a potential customer just because your website didn’t have the right information for the respective user.
Additionally, even if you update the content, you might not be able to capture the least expected audience in a specific timeline. So what are you going to do?
According to a survey, about 60% of the web pages ranking in the top SERP are three or more years old. Some of these sites, even with the latest content online, aren’t careful about the date of publication.
Not only that, but these businesses are also creating links back to their site through infographic link building. That way, a user gets the required information, and the website gets organic traffic.
What is Infographic Link Building?
It’s a kind of white hat link-building strategy that focuses on creating infographic content. Basically, an infographic is the representation of particular information adorned with graphics.
Since it’s a combination of content and visuals, the readers easily find what they require without spending time reading the whole article.
As of now, the whole process looks easy-peasy. But that’s not the case.
No doubt, infographic link building takes time and effort. You have to spend hours, sometimes days, gathering informative content for your online prospects. Getting them past Google’s algorithms puts forward additional delay.
Therefore, it’s important to know how to plan a backlinking strategy using infographics. That’s a plus for you because 70% of the small businesses do not follow any SEO strategy. Infographic Link Building is an integral part of Search Engine Optimization and yields results in its own right.
Create Backlinks Using Infographics
Statistically, infographics are liked and shared 3x more on social media platforms than any other type of content. As stated earlier, infographics are the presentation of information in a graphical format that can be easily and immediately grasped and understood. Therefore, creating high-quality infographics for your website can be worth the investment in time and research, and production, as these will quickly attract viewers and customers, and sometimes even generate buzz.
First of all, it’s critical to decide the concept you will inculcate in the infographics. For example, your business is event management. Now, the infographics you are to create should have authentic statistics about particular events you will present, and other relevant details.
Suppose you select a wedding event. Now you have to research the following aspects:
- Singing Performance
The above aspects should be covered in your infographics. These invite the user to take notice and skim through the content. The image should be catchy and clean so that the user finds it appealing. This with precise and crisp content will ultimately provide the best user experience. However, to get the content, your method of research must be sound and backed by authentic sources without which the user will lose trust in your infographic presentations.
After deciding on the infographic concept, it’s time to research information.
Since a lot of businesses out there are already creating mesmerizing infographics, your research must be superior to all of them. Therefore, quality content requires good research time.
Once you have decided that you want to create infographics for wedding events (for example), start searching for your competitors. That’s nothing illegal. Besides, it gives you better insights regarding why your website is not catching up with the top SERP position.
Identify Your Audience
It’s important to target a specific audience who will show interest in your infographics. To do this is simple: you categorize the audience based on demographics, geography, and behavior. Your efforts in infographics link building can be achieved only when your target audience is aware of your business and share the content. Besides, the above metrics are the crux of market segmentation.
After spotting the audience, now start collecting keywords they use while searching on Google. For instance, it’s better, to begin with, long-tail keywords. Such as good running socks cotton, 4 words, versus a search phrase that is simply, running socks.
Then, after that, you can go to quantitative research for that specific keyword.
Make sure you are maintaining a spreadsheet to save all the data. It should include:
- Competitor’s Brand Name & Website
- Domain Authority (DA)
- Domain Ranking (DR)
Additionally, the following tools are quite helpful in keywords research:
The free version of these tools can do the hard work for you on the basic level. But in the future, you might have to purchase their premium packages.
Data filtration is a vital step in the process of infographic creation. Moreover, the filtration process must be done on the basis of three factors. These are:
If the data in your infographics include the above three points, you can easily build links from infographics. The more specific and attractive the infographic, the more traffic you get which invariably leads to better link building.
Moreover, users have every right to verify their infographics. Your data should have authenticity when a user cross-verifies it. In case you have used data that is not real, your ranking might go in the hot waters. Therefore, filter your data before adding that into the infographics.
Use Updated Data
It’s possible that you may not find fresh data on a topic. In that case, try to gather as relevant data as possible by extensive research.
When you create relevance in your content, readers find it more logical rather than older information.
Anchor Your Infographics
Once you are done with filling in quality content in the infographics, it’s time to anchor that. But first, generate a URL for your infographics. People can embed your infographics onto their sites using the URL.
Therefore, once your infographics are shared with other platforms, you will get steady and exponential growth in organic traffic.
An infographic is 30 times more likely to be read than a text article. That’s true. However, it’s mandatory that your infographics must be highly informative at the same time. Only then will you receive quality backlinks.
Moreover, a study stated that if the information is paired with graphics, viewers tend to retain 65% of it even after three days. Therefore, you should start focusing on the infographic link-building strategy from today. That way, your website can get a SERP boost tomorrow.