How Link Diversity Affects SEO

  • Daniel Martin
  • Nov 19, 2021
How Link Diversity Affects SEO

We’ve mentioned dofollow vs. nofollow links ratio in our previous articles. But why is there a ratio of you can have all dofollow links to your site? Wouldn’t that bring more SEO value and link equity to your site?

In this article, we will discuss how link diversity affects SEO. We’ll talk about the different impacts of having a diverse link distribution to your link profile and SEO. It’s an important factor to consider when it comes to planning a link building campaign.

First, let’s look into the important details you need to know about link diversity.

What Is Link Diversity?

Link diversity is a technique where you obtain varied backlinks from different platforms. They can be from social media sites, blogs, trusted web directories, or local news websites. The attribution for the link (dofollow or nofollow) must also vary for a good link profile.

Maintaining link diversity leaves random footprints for search engine crawlers. This way, they won’t suspect your website for manipulating their algorithm. If you do otherwise, Google will notice your website looking like a spammy one.

Thus, it’s important to note how diverse your target links are before proceeding with your campaign. Link diversity helps with having a reputable and authoritative website in your niche.

Impact of Diverse Link Distribution to SEO

Link distribution (or link diversity) affects SEO in different ways. Before, links were not as monitored as they are today. That’s why keeping a good link distribution makes your linking strategy more natural.

Thus, it makes your links more valuable.

Here are some other impacts of link diversity for SEO:

1. Randomness is Good for SEO

If you’re keeping Google guessing about your linking pattern, then you’re on the right track. Getting backlinks from random high-quality websites will bring SEO value to your website. It makes you look like an industry authority that earn links naturally.

Once you let go of link diversity, Google will notice your linking pattern. This will be bad for your SEO especially if you only target high DA websites. It will look like you’re building links only for link equity.

However, take note that relevance is still a crucial factor in link diversity. It won’t work if you have backlinks from irrelevant websites just to have an even distribution of links. Get backlinks from relevant local news sites, directories, and niche blogs to maximize the SEO benefit you get from link diversity.

2. Anchor Text Variations Lead to More Keywords

According to Search Engine Watch, varying your anchor text is a great way to tell Google that you get natural backlinks. The link signals search engines will get from this will indicate that your site is an authoritative source for satisfying user intent.

Imagine all your backlinks having a uniform anchor text. It would look so weird for users that already saw your backlink from another website. It might be a coincidence if it happened on 2-3 websites, but for every backlink? That will surely raise suspicions.

You can use these:

  • LSI keywords
  • Long-tail keywords for anchor texts
  • Keyword research for competitors

Aside from not looking sketchy, you will earn more keywords. This is good, specifically for your SEO, because it will make your website more visible on search queries. Having the right keywords on your website will help improve your SEO and SERP rankings.

3. Diverse Links Make Your Site Look More Natural

Gaining backlinks naturally is a great way to boost your website’s SEO performance. Having high-quality backlinks from different domains is beneficial for organic link building.

Appearing “natural” is important because Google recognizes linking patterns through statistical data. And having diverse links won’t give a footprint that search engine crawlers can track. This can define whether your site will appear on SERP or not.

Diverse links will also make you look more authoritative in your niche. Since you have lots of backlinks from a variety of reputable sites, competitors will see you as a competitive brand.

4. Diverse Backlinks = Diverse Audience

When you have backlinks from different sorts of websites, you’ll have different kinds of audiences. You can have audiences that are potential leads and audiences that are not. This kind of diversity will help your SEO efforts be more prominent.

More audience means you can test your website’s user-friendliness and user-engagement capabilities. You can also test if your site can handle a surge of visitors without crashing. This way, you can improve your website and optimize it for maximum user-friendliness.

Through link diversity, you can collect different demographics from different audiences. It will make your site’s reach even larger.

5. Good Link Profile Means Good SEO

Since link building strategies aim to gain backlinks for SERP ranking improvement, it’s essentially a part of SEO. The result of a good link building strategy is a good link profile. The better link profile you have, the better SEO metrics you will have (like DA, DR, PR, etc.).

Conclusion

Whether you’re new to link building or a veteran at it, you need to incorporate link diversity in your strategies. There has to be no way that web crawlers can flag your site as spammy. Having a good link distribution will also be good for your link profile.

That’s it for how link diversity affects SEO. We hope we’ve been a useful resource for your SEO strategies. If you have questions in mind, feel free to ask us in the comment section below.

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