Along with all the factors that can affect Google rankings, SEO and high-quality backlinks are the most valuable. Several questions might come into fruition – how does link building help SEO? Why do Google and other search engines favor these factors too much?
Well, it’s not a surprise. We’ve been talking about relevance almost every time in our blog because it’s a crucial factor to be recognized by search engines. And, lucky enough, SEO and link building can make your website relevant in your niche.
But, the question still stands. How does one help the other? How are they related? These are the questions that we’ll answer as we go through this article. Read along to know more.
Connection Between Link Building and SEO
Link building can be considered as a part of search engine optimization (SEO). Link building gains organic traffic that fuels an authority website. Since gaining authority is the goal of SEO as well, there must be a connection between the two.
In fact, there are direct impacts of link building on SEO. The benefits of link building can be translated as benefits to your SEO strategy, in general.
That’s why a good link building strategy is a cornerstone for every effective SEO strategy. It beats your competition by giving yourself an advantageous strategy.
Let’s look further at how does link building helps SEO directly.
1. Content and On-Page SEO
SEO has 2 components: on-page SEO and off-page SEO. You can read more on our article about the types of SEO to know more about these. But here, we’ll focus on the on-page SEO and the impact on your content.
On-page SEO consists of:
- Title tag
- Meta description
- SEO-friendly content
- Image file size
These are some components that will have a huge impact on your content. Our focus is on SEO-friendly content. A better on-page SEO will result in content that’s more favored by search engines.
In link building, guest posting is the usual strategy employed by link builders. The techniques for content creation on your blog can be used to make guest posts. Your knowledge of SEO writing will get you more high-quality backlinks for your link building campaigns.
2. Domain Authority and Trust
Domain Authority (DA) is an SEO metric from Moz that rates the likeliness of a domain to rank on Google. Although it doesn’t affect the rankings directly, this metric is highly suggestive of the possible result. A large factor for the value of DA is the quality of the website’s backlinks.
This is where link building comes into play. A good link building strategy will improve your DA and site ranking. High-quality links that point to your site will give higher authority.
Since your content is gaining authority in your niche, you rank higher on Google. It also means that people in your niche trust your content and see your site as a valuable resource in the niche.
3. Referral Traffic
Building links from other websites will also attract referral traffic. This traffic will be your new audience that can help improve your user experience.
Because there is more traffic coming to your site, you can gauge whether your site is performing well or not. You will see which pages have a long loading time and crashes when there are too many page visitors.
This will help you improve other on-page SEO elements such as image file size and site load speed. This improves the overall user experience upon landing on your site, especially for newcomers.
4. Build Relationships With Websites
One of the main benefits of link building is establishing a professional relationship with other websites in your niche. Communication is key in making a healthy and beneficial relationship with other webmasters. This helps SEO by building trust among your peers.
Since you’re communicating with the webmaster, you can agree on a topic for a guest post. Your content becomes more relevant and keyword optimized. It makes your guest post and your backlink more SEO-friendly.
Receiving backlinks from authority websites in your niche acts as a vote of confidence. It gives you credibility which is a factor for search engines to favor your website.
5. Boost Potential Sales
Backlinks increase your SEO metrics like DA and DR. This will increase your search ranking and generate leads for your sales. More audience means more sales. More sales will push you further up the search rankings.
This boosts not only your sales but also your credibility. Your brand will be regarded as a trusted brand because of your popularity.
We’ve now reached the end and answered the questions related to the connection between link building and SEO. Everything you do for link building affects your overall SEO. Likewise, upgrading your SEO strategy is a great boost for finding high-quality backlinks.