The world of financial services is vast, unique and constantly growing each day. So, it is only natural that financial services SEO has its own unique parameters and areas that require attention.
While there can be several blogs and websites that dominate the world of finance, ranking is still possible. However, it’s worth mentioning that most keywords have high bidding, and it’s only natural for them to be dominated by Google ads.
But that’s not to say you cannot rank on Google. As is true with most niches, it all depends on the keywords you target and how well you execute your content strategy. So if you’re new to everything and are looking for the best way to improve your financial services SEO, please consider these 8 effective tips for financial services SEO:
How is SEO for Financial Services Different?
Well, unlike most niches ranking for financial content, utilizing Financial SEO relies heavily on high-quality and accurate content. Besides this, the finance industry has deep pockets, so they bid heavily on keywords. For the amateur or even intermediate digital marketing expert, ranking is still possible.
That said, ranking for most topics all depends on which keywords and specific niches you target. To build authority, your backlinks absolutely must be from very authoritative sources.
Ideally, getting backlinks from sites in relevant or related domains is invaluable.
8 Best Tips for Financial Services SEO
1. Publish High Volumes of Content Daily
Due to its competitive nature, ranking on SERP for finance can be hard. It largely depends on the volume of content published daily and the purpose of your page.
But overall it can also depend on the quality of the majority of the content you publish. Obviously, it’s vital that the overall amount of content on your website pertains to finance.
2. High Quality and Accuracy – Your Money, Your Life
Your money, your life, is a principal followed by several technical segments of the market. Finance for Google is classified as one of those segments.
To make things simple, it refers to the fact that when you read such content it can impact and influence decisions with your money and your life.
Therefore, to rank for finance-related keywords, it’s important that you ensure that your information and content are high quality: ensure your content is without any misleading or misguided information.
3. Content Relevance
Content relevance is vital. Content relevance refers to the fact that your website and individual pages should comprise keywords and content you’re aiming to rank for.
Making sure that you use relevant keywords and publish content relevant to your niche helps ensure you gain authority around a specific topic and keyword.
For new sites, gaining domain authority and authority around keywords can be challenging. So, to make sure you have a relevant audience, publishing information and articles that are related to your site’s interest and niche helps. In doing this, you ensure you attract the appropriate audience and leads.
4. Make Sure Your Site is Responsive and Mobile Friendly
Google values sites that are interactive and responsive to the devices they function on.
This means that your users can access your website regardless of whether they use a smartphone, tablet, or smart fridge.
Having a mobile-friendly site, from Google’s point of view, is a feature that helps promote convenience for the user and as a result, is assigned a higher position to reflect this.
5. Optimize Your Page Speed
Optimizing your site’s load speed helps users feel less impatient and, as a result, also decreases your bounce rate, meaning that people will be less likely to leave your site if it loads quickly.
First and foremost, some things to pay attention to are reducing the size of your image and media files and removing stray code from your blogs and web pages. Installing a WordPress add-on that automatically reduces your image size (but resolution too much) is quite effective for images. For other CMS software, ensuring that your images are run through compresses software can help.
6. Make Use of Infographics and Authoritative Statistics With References
One way to effectively and consistently rank on Google is through Google images. While ranking on the web results page can be challenging, ranking on Google images is a lot easier, especially if you make sure you use keywords in your image title and alternative text (alt-text).
Ensuring that your images are legible and easy to understand for readers helps improve your chances of gaining traffic through image results.
When it comes to statistics with references, looking at high authority and trustworthy blogs for surveys and revenue projections can help you out. In doing this, however, you should always make sure to link the original publication to your article.
It’s important that you double-check that your information is correct and is coming from reputable sources.
7. External Link and Internal Link to High-Authority Relevant Sites or Articles
When it comes to ensuring your site gets indexed, linking your article to high authority external links helps Google understand your sources and helps it assess whether your information is credible based on your references.
When it comes to internal linking, however, it depends entirely on what content is relevant and also articles that are authoritative in nature. Generally speaking, internal linking helps with site maps and ensures that your content gets indexed.
Why does internal linking matter? When done correctly, internal linking can boost your site’s average ranking and your traffic significantly.
Besides this, it also helps Google understand which content is relevant to your site.
8. Incorporate Regular Content Audits And Updates Into Your Financial Services SEO Strategy
To rank consistently and effectively on Google, in the long run, requires consistently incorporating content audits and evaluating your SEO strategy.
When it comes to financial services SEO strategy, making sure your site updates high-authority articles every 45 to 60 days can help you ensure your articles rank and stay on top.
Besides this, conducting site and SEO audits to ensure there are no 404 errors or broken links helps ensure that your site remains trustworthy.
Frequently Asked Questions
So while finance services SEO may seem daunting for newcomers, ensure that your rank, in the long run, relies entirely on the relevance of your content and the competition around your keywords.
To work around competitive keywords by targeting niche topics related to specific target audiences is one way to ensure you rank. Ensuring your SEO elements and all the correct SEO practices are followed helps improve your site traffic.
Most importantly, clever keyword planning and high-quality, trustworthy content and backlinks are what it takes to rank for financial SEO services.