Email Outreach in Link Building: Best Practices in 2024

Email outreach refers to creating and sending emails with the intent of compelling potential customers to take positive action. In this article, you will learn more about what it is and different outreach email templates to use in your next campaign.

In this article

  1. What Is Email Outreach?
  2. 4 Best Practices For Email Outreach
    1. Focus On Quality
    2. More Emphasis On Providing Value
    3. Communicate Your Request
    4. Avoid Spamming
  3. Benefits Of Email Outreach In Link building
  4. Best Practices For Sending Emails
    1. Have Something That Offers Value
    2. Set Goals
    3. Identify Prospects For Outreach
  5. Importance Of Email Outreach In Link Building

What Is Email Outreach?

Email outreach is used for numerous purposes. The most popular way of using it is to create email outreach campaigns in an effort to generate new leads and build links and relationships with potential customers, existing ones, and other people in the same industry. It is a strategy used by marketers to generate links and strengthen the authority of their brand. In other words, it is a process where a business sends emails to prospects regarding the product or service you are offering and persuades them to visit your website.

It is an essential part of an SEO strategy and one that is absolutely necessary if you are thinking about starting your own brand. Email outreach is also one of the best and most reliable ways to build backlinks.

However, there is a misconception around this strategy because when it is not done properly, people mistake it for spam and some even report it for continuous mail. In content marketing or any other form of marketing for that matter, it is important to have a concise plan and research to successfully launch an email outreach campaign.

4 Best Practices For Email Outreach

4 Best Practices For Email Outreach

Here are a few points to consider for effective email outreach:

1. Focus On Quality

The most important part of email outreach is to learn how to not overdo things. Sending numerous emails continuously can be an annoyance to the prospects and lead them to block or report the email. Instead, focus on the people who may actually have an interest in your product or service and spend time creating quality emails. Focus on sending to as many people as possible, who are interested in what you have to offer.

2. More Emphasis On Providing Value

What you offer must hold some sort of value to the customer. Your outreach email must demonstrate the value you offer through your product or service. Otherwise, there is a good chance that you will start to lose customers.

3. Communicate Your Request

When sending emails to your customers, communicate what you want them to do upon receiving them. So to avoid confusion, make it clear what action you want them to take when they receive an email from you.

4. Avoid Spamming

This is an obvious action to avoid. Spamming a single customer with numerous emails and filling their inboxes is not the way to go. Focus on quality instead of quantity.

Benefits Of Email Outreach In Link Building

As a link building tactic, email marketing is used alongside other strategies like resource link building, guest blogging, digital PR, and broken link building. The advantages of using email outreach for link building are also numerous and some of them include:

  1. The links that you earn from outreach are in line with Google’s webmaster guidelines which makes it legitimate and safe to use. 
  1. Provide the opportunity to build links from relevant publications.
  1. Email outreach can be scaled up to increase your chances of closing the link gap between you and your competitors.
  1. You can use outreach in different ways and come up with new strategies to build links from unique domains in a consistent way.
  1. Link building is one of the most effective ways to create PR coverage to increase your brand awareness.

When you compare it with other SEO strategies, none of them come close to email outreach, due to its low cost and effectiveness.

Best Practices For Sending Emails

Email outreach requires a solid plan to work. Here are a few things to keep in mind to get the most out of your email outreach campaigns:

1. Offer Something of Value

In order to attract customers and prospects you need to have something that is worth sharing. This is where linkable assets come in. Linkable assets like blog content are good but can be common. Here are more examples of linkable assets:

  1. Tools
  2. People
  3. Knowledge
  4. Products
  5. Videos
  6. Interactive content

These are just some examples. The bottom line is this: have something that is worthwhile so that people will show an interest in what you have to offer so that they will link to it on their website. But it doesn’t stop there. The email is merely a pitch about the real thing and without the real thing, the client won’t have anything to link to. 

2. Set Goals

To be successful you need to know exactly what to accomplish and what defines success for your brand. Keep a track of short-term and long-term goals you are trying to achieve. But the problem in link building is that the number of links you earn is not enough to measure a successful campaign; you need to know the quality of those links. So, when setting goals for your outreach campaign, consider these points to get a more accurate analysis:

  1. The authority of the links earned.
  2. Whether the acquired links have topical relevance or not. 
  3. The referral traffic of the links.
  4. The impact of the links on your website’s organic search results.
  5. If the domain of the link is linked to your competitor. 

Thus, your goals should be to earn links that can increase your organic traffic and rankings, have topical relevance, and close any link gaps. 

3. Identify Prospects For Outreach

Once you have identified the goals to be achieved, focus on identifying potential prospects. Potential prospects here refer to people who are likely to show an interest in what you have to offer and will take positive action, like including a piece of your content in their blogs.

Frequently Asked Questions

1. What are cold Emails?

Cold Emails are the first Emails that are sent to a receiver to introduce them to a brand. It is an Email that contains an introduction to the Brand.

2. What are warm Emails?

Warm Emails are sent to receivers individually and have a personal touch to them. The difference between this and cold emails is that the latter is sent in bulk to multiple users at the same time. Warm Emails are the ones you send after being introduced to a customer or client.

3. How is Email outreach related to link building?

Email outreach is useful for digital marketing because they offer the ability to connect with prospects and potential clients. They are also one of the most powerful forms of marketing and is helpful for generating leads.

4. What are the best Email marketing tools?

Some of the best Email marketing tools that are in current trends and are using by proffessions are:
1. Hubspot
2. Sendinblue
3. Sender
4. SendPulse
5. Omnisend

Importance of Email Outreach in Link Building

Email outreach plays an important role when it comes to link building and that is because it gives businesses the opportunity to connect with people that are interested in sharing the links on their website. Not many businesses have the luxury of creating and publishing content and then having them linked to other pages. 

This is where email outreach comes in. It gives the opportunity to present interested parties with your content and give them the choice of linking it to their website. The end decision lies in the hands of the customer and it is the duty of the marketer to sell it. 

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