Search engines like Google consider links and link popularity when ranking different websites. In addition to ranking, a search engine will also judge the quality of a website’s content through links. A healthy link profile acts as a testimonial to the worth of the content of the site. This is why link building is an essential part of search engine optimization.
Link building is a pillar of any search engine optimization (SEO) strategy. Within SEO, link building plays an essential role in driving organic traffic to the website. Link building improves the search engine visibility of the website.
What is Link Building?
Link building is a strategy that is practiced to build a network of links to the website. These links help to drive organic traffic. In addition, this strengthens the authority of the website.
Links can be internal, i.e., linked from the original website, or external, i.e., links from other sites. External links are also called backlinks. The most important technique in link building is to get links from high authority sites.
Each link is considered a vote for your website by a search engine. In general, the more links, the higher the website will rank in search results, especially with links from high authority sites. To get backlinks from a website, many different link-building strategies are used.
One of them is the Scholarship link building method. Let’s discuss Scholarship link building in detail:
What is Scholarship Link Building?
All the educational institutions like schools, high schools, colleges, and universities are considered prestigious in the world. Search engines also consider the websites for educational institutions to be reliable and dependable. Therefore, they consider them trustworthy sources of information.
The websites for educational institutions are considered high authority sites. Always consider outbound links for sites that search engines consider reliable in link building. This has a major significance for the outbound traffic from these websites. This is how the scholarship link building strategy was born.
Most educational institutions have a specific page or portal for listing scholarships. This assists their students in getting funding for their education. Your scholarship page link should be linked to the educational institution’s scholarship page link for scholarship link building.
How Does Scholarship Link Building Function
When the educational institutions post a link to the scholarship page on your website, you will get an inbound link. These .edu links are ranked higher than .com or other domains by search engines. This helps in SEO and internet visibility of the site.
The high authority backlinks add more value to your website’s SEO ranking as compared to competitive keywords. Thus, high authority backlinks help to rank your website high on search engines.
How to Do Scholarship Link Building?
A successful scholarship link-building campaign will require strategic groundwork. There will be an element of trial and error to come up with a step-by-step plan of action. This will help to fully make capital on the scholarship investment.
To help you in seeing what will work for a successful scholarship link-building campaign, you can always research how existing ones are working. Here are the steps you need to follow for scholarship link building:
1. Get Everything Ready
The first step for scholarship link building is to get everything required for the scholarship. Firstly, decide the amount of the scholarship and put the money aside. The greater the amount, the greater the chances of scholarship acceptance by the institutions. You will pay this to the winner later.
The scholarship should be relevant to your business or website. Also, discuss with the legal team to ensure all processes are done correctly.
2. Define Scholarship Parameters
Decide the requirements of the submission. For example, you can ask for any written content or videos on specific topics. Also, list the parameters on which you will choose the winner. You will judge all the entries based on these parameters.
3. Post the Scholarship
Create the scholarship landing page on your website. On this page, mention:
- Detailed instruction for how the students can apply
- The amount of the scholarship they will be receiving
- Submission Deadline
- A number of winners.
4. Contact the Educational Institutions
Once the page is posted, the next step is to decide which institutions you want to reach. Then, you will send an email to the financial aid department. The email should be specifically tailored for each one separately.
5. Choose the Winner
In the end, choose a winner and send them their reward. If you do not give the reward to the winner, you could be subject to legal action for false advertising.
Benefits of Scholarship Link Building
Scholarship link building has the following advantages:
- High Authority Backlinks
With a properly executed scholarship link-building campaign, you will get many high authority backlinks associated with the respectable .edu domain.
- Long-Lasting Backlinks
Once the Backlinks start to disappear, they also take the SEO boost they provided with them. However, the scholarship links last much longer than simple backlinks. The scholarship is announced several months ahead of admissions. This gives a reasonable time for link building.
- Local SEO Improvement
A large number of educational institutions that will add your scholarship link to their page will be in the same state or region in which you operate. This will help you in improving SEO in your local results.
- High-Quality Material for free
The candidates will try to submit high-quality work related to your provided topic. This will provide you with free content that you can use to further enhance the SEO of your website.
- Reputation Boosting
The scholarship can also turn into a public relations boosting campaign for your business or website. You can also promote the scholarship on social media to get more public outreach.
The scholarship link building is a win-win situation for both students and the website owner. Providing a student with a scholarship is a great act of kindness. It can be a life-transforming opportunity for those who hail from disadvantaged backgrounds. In addition, scholarship link building leads to a higher ranking on search engines and generates high-quality traffic to your website for a longer period than other link building techniques.