5 ways to improve your conversion rate in 2022

  • Samuel Darwin
  • Apr 28, 2022

For any business, conversions are significant. A conversion is when someone visits your website and does an actual interaction, whether it be making a purchase or even just filling out a form. Conversions are measured by conversion rate, which lets you know how your business is doing. For running a successful business, you need to convert your targeted leads to satisfied customers. But how to improve your conversion rate in this cutthroat competition? 

This article will take you through some of the most important and influential ways to improve your conversion rate in 2022. 

What is Conversion Rate? 

The type of conversion differs from business to business. But the ordinary meaning of conversion is when a visitor completes a goal set by you and becomes a customer. The simple formula to calculate the conversion rate is (number of conversions) / (number of visitors) x 100.

Conversion can be of various types, such as,

  • Becoming a customer 
  • Download any form of content 
  • Sign-up for newsletters 
  • Create an account, etc. 

In the age of tough competition, just getting conversions is not enough. The number of website visitors completing the desired action set or a business should be more. You have to do Conversion Rate Optimization (CRO) to do this successfully. CRO is optimizing and enhancing your website’s content for better conversions. CRO will increase your number of visitors, increase revenue, and lower the acquisition cost. 

Now the next question might come: what is a good CRO? The CRO will vary with the type of business. A good conversion rate of one industry will be based on the average conversion rate. A study by WordStream showed the average conversion rate for the B2B industry is 2.23%, whereas, for the finance industry, the rate is 5.01%. 

Now that we know what conversions and CRO is, the next thing to do is to get on the most effective strategies to improve your conversion rate in 2022. 

Strategies to Improve your Conversion Rates 

When it comes to optimizing conversion rates, the first thing you should analyze is how and where. How refers to the strategies you will use to improve conversion rate. Where refers to the areas that your business needs you to implement these strategies.

Let’s dive into these strategies now.

CTAs

CTAs (Call-To-Action) are one of the vital elements in making conversion happen. A call to action is a feature of your design presentation that immediately prompts user interaction. Think of buttons like, subscribe, join, buy now, donate – there are many CTAs that will vary depending on the business using them.

CTAs can be placed anywhere inside your blog or site to direct visitors to the product or service that you offer. When triggered, these help you focus your efforts toward conversion from a business standpoint. You can monitor every click of a CTA and compile that to see what your Conversion Rate is. To achieve this, you should link your CTAs to texts. This makes it easy for you to add them to your content blogs and landing pages. 

Where to Implement:

While they can be placed anywhere, the CTA should be visible when or where the user is making a decision. Learn how to add such links from this blog.

Lead Flows

You must have come across various pop-ups when opening a site. Such elements are called Lead Flows. They are highly conversion-oriented and can be optimized for any site.

You can place special offers, unique services, or even an announcement in these lead flows. These ensure that your user does not miss your product or service. You are quite literally placing your product in front of them to view and analyze. 

Where to Implement:

When it comes to lead flows, you have different methods or designs to implement them. They can be a drop-down banner, a slide-in box, or a pop-up.

A/B Testing

A/B testing is the most common method of picking what is right and suits your business. It involves testing your audiences’ taste by creating two types of designs for a single page. It can be website content, design elements, placement of CTAs, and much more. I can procure the results of the testing by the difference in traffic or the ratio between the two tests.

A/B testing also allows you to get user feedback in the form of feedback forms and surveys. This helps you improve and implement regularly.

Where to Implement:

A/B testing is most effective when done on landing pages and general web pages. Two templates involving minor or major design changes are used to perform this testing.

Marketing Leads

In this current world, patience is a luxury that only a few can afford. Particularly, it comes at a cost for business owners. So when users enter a page, they will want the direct link or lead to your product or service. While there might be users who look around and then arrive at your CTA, some prefer direct marketing leads. 

To enable this, optimize your content, place smart CTAs and improve overall page speed. Any B2B user who wants direct leads should be able to access them.

Where to Implement:

Marketing leads should be available on your page for no-nonsense type users. Of course, this depends on your marketing and financial strategies. But the basic idea is that you should be able to smoothen your conversion/customer journey. This makes your site flexible and usable by all kinds of users.

Chatbots

Artificial Intelligence is taking over the world of business. While you could have human labour working on intricate processes, you should utilize artificial intelligence-enabled elements such as chatbots. These help your site gain conversions by being available on-site all the time.

Chatbots can talk, chat and lead your user to your conversion page. They are designed to be lead-generating modules through the learning they acquire from various user behaviour. 

Where to Implement:

Chatbots are usually placed all over your site. But most effective ones are placed on the landing pages where they can interact with users based on their needs. They, however, need to learn what the user wants and then present products or services based on the learning.

Wrapping Up

Working towards conversion is an interesting and exciting process. It depends on what your business goals and target audience are. However, if you focus on the basics of your customer journey, it is a very intriguing process to implement.
In conversion, the idea is to draw users to your product or service through ethical and user-friendly methods. Take care not to utilize any illegal methods to achieve this since Google or your user won’t treat it very kindly. In case you are wondering how to optimize your site in the right way with all the above-mentioned methods, LinkDoctor can help with that.

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