Digital marketing is one of the most effective marketing strategies in today’s world. It has significantly improved the way marketers advertise different products and services. Under the digital marketing umbrella is link building which has been proven to be a good marketing strategy.
However, a fruitful link building campaign is founded on several other micro-strategies. One of these is making sure that your website and the sites you are building your links from have high DAs or domain authority.
In this article, we will cover exactly what link building is and the DA metric for link building that you should follow.
What Is Link Building?
SEO, in general, aims to improve your website’s traffic so that you can have a higher conversion rate and increasingly successful sales. Link building is a strategy that involves getting hyperlinks to your site from other websites. This is more commonly known as backlinks in the world of digital marketing.
These websites are usually those that are related to your business or organization. With this, you get to target already interested traffic and lead it to your website.
Here are a few ways on how you can acquire backlinks for your website:
- Guest posting
- Manual outreach
- Linking brand mentions
These are just a few of the ways you can acquire backlinks for your link building campaign. In all of these mentioned examples, the DA metric for link building should be carefully followed. These strategies will not be as impactful as you want them to be if the domain authority of websites is not ideal.
What Is Domain Authority?
Domain authority or DA is a ranking score for search engines developed by Moz. This score aims to determine the likeliness of a website to rank in various search engines such as Google. The score ranges from 0 to 100, with the higher score corresponding to a greater chance of ranking.
There is a numerical value when it comes to a high DA metric for link building. If the website’s domain authority is less than 30, it is considered poor DA. While 30 to 50 is average, 50 to 60 is considered good. And lastly, a website with a DA above 60 is considered to be very good or excellent.
How to Find High Domain Authority Websites for Link Building
Since the DA determines or predicts the likeliness of a site to rank in search engines, it will ultimately affect your link building strategies. Being represented in a website with low DA and other unfavorable factors will affect how search engines rank your site as well.
Here are some ways to find a website that has an acceptable DA metric for link building.
Stick to Websites in Related Niche
When looking for a website for your backlink, the first thing to consider is to stick to those in related niches. If you are selling home furniture, getting backlinks from the clothing industry may not be advisable.
You can type in keywords related to what you are offering and look for websites that offer backlinks.
Spot Websites With a Good Domain Name
One way to land a website with a good domain authority is to check its domain name. Domain names should be as straightforward as possible. For example, sites in the technology industry should have domain names related to tech or specific tech offerings.
Domain names that are not consistent with a domain’s content may be your first indicator that such names have a bad domain authority.
Websites With High-Quality Content
You can also read or scan some of the published content on a given domain. Their material should be accurate, informative, and up-to-date to be considered high quality. Avoid websites that have misleading or inaccurate claims.
Mobile-Friendly and Speedy Websites
The majority of internet users today use mobile phones as a means to access online content. So, being mobile-friendly has become one of the factors to look out for in credible websites.
These sites should also have relatively fast loading content. This is an indication that the site handlers pay attention to user experience and not just ranking for search engines. These kinds of small details usually play a big factor in Domain Authority scores and overall SEO ranking.
Use an SEO Tool
When you have a handful of related websites, you can check their DA through SEO tools available online. Some of these tools are as follows:
- Moz.com: This website is one of the most popular domain authority checkers. The reason behind its popularity is the fact that they built the standards when it comes to DA scores. Moz basically founded the DA metric for link building.
The website provides users with MozBar that can analyze a site quickly and in real-time. Aside from the DA metric for link building, it also calculates the page authority and spam score.
An additional feature is its ability to show how your competitors are doing for the same keywords you are targeting. This feature can strengthen your overall SEO campaign.
- Prepostseo.com: In addition to Moz, Prepostseo also serves as a reliable tool for checking a website’s domain authority. One key feature that this tool has is that it allows a user to check the domain authority in bulk batches.
Just like Moz, it also analyzes a website’s page authority, spam score, and even checks the IP address. The results can then be downloaded in Excel format, making it easier for marketers to use the gathered data for various marketing efforts
- Smallseotools.com: Another popular tool among marketers is Small SEO Tools. This website provides a wide range of services from plagiarism detection to domain authority analysis. It also provides data regarding a website’s page authority and Moz ranking. These analyses can be done in bulk or big batches as well.
High Domain Authority for Link Building
The importance of making sure that you abide by the DA metric for link building campaigns relates directly to improving your chances of ranking high. When you have a high DA for your own site, search engines such as Google consider your site as a credible source, ranking it more favorably for keywords you’ve targeted.
The same is true for your backlinks. Your backlinks should end up on sites that are considered credible as well. This improves your chances of getting high rank in search engines.
The digital world is an extremely competitive space regardless of the industry you are treading through. This is why it is important to be as meticulous as possible when it comes to the marketing campaigns you launch for your business or organization.
In digital marketing, website domain authority affects various marketing strategies. Ultimately, it affects the ranking of websites. So, it is highly advisable to make sure that your website and the websites you get your backlinks from follow the DA metric for link building.
1. Does domain authority matter in link building?
Yes. Domain authority affects your link building campaign. Having a low Da score for your website will make it hard for you to get backlinks. While having backlinks on low-DA websites affects your site credibility.
2. How do I maintain a high DA?
Some of the things you should be looking out for are your website domain name and the quality of the content that you publish.
3. What is a high DA score?
A high Da score in numerical value is anything beyond 60. DAs lower than this is usually not that favorable.