In simple terms, content amplification is a process that is used to increase the visibility of a brand’s product or service. For this to work, brands use social media marketing and other channels like email to get the word out quickly. For example, a person who wants to improve their blog post can easily amplify content by sharing it on Instagram or TikTok.
It consists of various steps to increase the percentage of people who view the content. Promoting content can help brands improve their visibility in terms of what products and services they offer, engage more with the audience, and improve their ability to generate revenue. The goal of content amplification is to help brands improve the visibility of their services in the eyes of the audience and thereby increase their ability to attract customers.
In this article,
- Benefits Of Content Amplification
- Best Practices For Content Amplification
- Ways To Use Content Amplification
- Best Tools For Content Amplification
- Frequently Asked Questions
- Optimizing Content Using Content Amplification
- Related Reads
Benefits Of Content Amplification
Amplifying content has various benefits for a business in general. Some of them include
1. You’ll Be More Competitive
Being competitive is an important factor when it comes to attracting the attention of the audience. If other brands are lagging with their content, you can take advantage of that situation and implement a strategy to amplify your content so that it can grab the attention of your target audience.
By amplifying your content you are effectively putting yours in a position where it will be noticed more by your target audience. Many brands effectively amplify their content through strategic methods. The most common one among them is social media marketing.
2. Increase Sales
Driving more people toward your products and services through promotional content and posts can improve your conversion rate. This will make the process of marketing your products and services easier.
The whole point of amplifying your content is to attract more people and increase the chances of them buying your product or service. So, with the right strategy, you can increase the sales of your business.
3. Drive More Traffic
The more leads you can acquire, the more traffic you will get on your site. This will increase the chances of them buying your product or service. Organic traffic is extremely valuable, especially in this age of marketing. More web traffic also means your site will have better authority and improve your chances of ranking better in the search engines. If you rank higher in the SERP (search engine results page) people will see you as a trustworthy site.
With an increase in traffic, your product and service will be viewed by a wider audience and therefore increase the chances of a purchase from your site.
4. Build Brand Awareness
Amplifying your content through various channels and platforms will only make people more aware of your brand. When more and more people recognize your brand they are more likely to think of you the next time they are about to make a purchase. For example, let’s say you saw some Instagram ads about a backpack with an enticing picture and product image. You might be curious and go to their website to learn more about them.
After a few weeks, you might decide to buy a new backpack and the first brand that comes to your mind would have been the one you saw on Instagram. So, even if a person doesn’t buy anything right away, you can instill the thought of being a trusted brand that has what the customer wants. Also, brand awareness plays a vital role in the sales funnel.
5. Retain Existing Customers
Content amplification can also help a great deal in retaining existing customers. Even if they have purchased something from you it is important to send follow-up messages on any new products that are in or even if there is a new stock of the product they bought. Sending existing customers new offers and discounts can make them feel wanted and the next time they decide to buy something they will think of you.
It is difficult to find new customers but it is also difficult to keep existing ones. Keeping your customers engaged is an important aspect of any business and its importance is reflected in areas like this where having loyal customers can impact the sales of a business.
6. Connection With The Audience
With an appropriate content amplification strategy, you can attract the right audience. Once you have done that, you can extend that reach significantly and find more people who are like-minded. With the right audience members, the content you promote will have a better impact because those people will be interested in what you have to offer.
The best way to do this is by engaging with niche communities and groups. There you will have a better chance of attracting prospects because they are based in a specific industry. So, identify people who are in the target market same as your business.
Best Practices For Content Amplification
Everyone wants their content to be seen and heard. Here are some of the best content amplification strategies you must use.
1. Time Sensitivity
You must create a sense of urgency in your strategy and when you amplify your content. You need audiences to go to your page and take action. It can be anything from buying a product to signing up for a newsletter, and more. The point is you need to compel them into making an actionable decision on your site. For example, businesses use a time limit on their sales posts like, “Hurry up! Offer ends at midnight!”
2. Engage With Your Users
To retain existing customers and bring in new ones, you must engage with them. These days businesses use influencer marketing where an influencer engages with the customer. Try to add content that is relatable to the audience in posts, videos, or blog posts.
Another way to do this is by looking at what similar brands and competitors are doing to engage with their audience and see if you can do that as well.
3. Maintain High Engagement Throughout The Sales Funnel
When using content like blogs, videos, or social media posts to promote content, remember to use them strategically throughout the sales funnel. There are three stages to a buyer’s journey: the awareness stage, the consideration stage, and the decision stage. In each stage, the mindset of the customer has to be kept in mind when creating promotional content.
For example, in the awareness stage, you can address the pain point of customers and in the consideration stage, you can offer a solution for it. This will make them consider what product or service you are offering because of how you presented to solve a problem the customer was having.
Also remember, for there to be any sort of engagement with customers you must keep a CTA (call to action), like “buy now.” If you write a blog post about lawnmowers, and what makes your product different from others, ensure that you provide a link to redirect them to the product page. In simple terms, pique the curiosity of the customer and lead them to where you want them to go.
4 Ways To Use Content Amplification
Here are the best content amplification tools you must consider using to take your strategies to the next level.
1. Social Media Marketing
Having a social media presence is an essential part of owning a business these days. If you want to get noticed, this is the best place to do it. There are tons of social media platforms that you can use, and each has its own way of doing things. For example, on TikTok, short videos are the way to go and on Instagram memes and short videos are what’s trending.
Promote your content relative to the type of audience members in your market or niche. The audience’s interests vary in different social media channels and it is important to consider this when creating content. Yes, social media amplification strategies can cost money but the results are worth it.
2. Search Engine Optimization
SEO is an integral part of content marketing. When creating content like blog posts, newsletters, or even social media posts, create them with SEO best practices in mind.
SEO is important because it can decide where your site appears in the search results. For example, if you use relevant keywords in your content that your audience is most likely to use, you can increase your chances of ranking better. In addition to this, backlinks are also important to rank better.
3. Blog Posts
Content marketing involves creating content and optimizing it to rank better in the search results. It is also one of the best methods for generating leads. Another advantage of writing blogs is that you can use them to promote your products and services. For example, you can create a how-to blog that educates your audience about how to use your product. You can even use a guest post that links back to your site and as a result, drives traffic back to your page. A guest post is the best place to show your authoritativeness
You can take advantage of blog posts in numerous ways. For example, if you have a product launch, you can write a tutorial showing a product’s advantageous features.
4. Content Offer
A content offer is when you provide educational or training materials related to your content to inspire them and eventually convert them into loyal customers. If you have enough data, you can compile these and offer them as a course. People can download the course and learn more about what your business does and raise their interest in your product or services.
A content offer is also an excellent form of lead generation. You can even add content offers to your blog posts. That in itself is content amplification.
Best Tools For Content Amplification
Here are 5 of the best tools to amplify your content.
This is an excellent application where you can handle multiple platforms at the same time. It takes away the need to switch between multiple platforms for different strategies. For example, if you have a newsletter and an Instagram page, you can handle both of them simultaneously. There are also other useful tools for blogging and email marketing, all of which will cost you $800 per month.
This is a PPC (pay-per-click) tool but it is the perfect tool to get your content noticed. Outbrain will check your content and advertise it at the bottom of articles that are related to it or part of the same industry. You need to upload your content using an RSS (really simple syndication) feed after which the tool will scour the internet for content that is related to your content. The pricing for this tool depends on the number of times a person clicks on your content. Also, the CPC (cost per click) that you set will affect the pricing.
This tool will cost you $300 a month. What you get is software that is designed to make the marketer’s job easier. It is a social amplification application that lets you post content on the social networks of people who work in your company. It lets users post content on their colleagues’ social media. This will effectively make them brand advocates. It is a clever way to use social media for distributing content.
Pro tip: This tool is integrated into Hubspot if you have already bought the tool before. If not, you can buy this one separately.
4. Meet Edgar
This weirdly named software will cost you just $49 a month and for that price, you get social media software that will schedule posts and publish them for you. It has all the features you would expect, like content creation, posting, and metrics, giving a sense of control over what is being done and what isn’t.
The most notable feature of this app is that it can reshare content when the queue ends (you can select who to send posts to). Another interesting feature is the backlink shortener which shortens the length of the backlinks to make them more effective and you can also track their performance.
This tool is more suited for email marketing which is also a part of content amplification. It lets the user create dynamic signatures on which you can link your content.
It makes the hyperlink on your emails look more eye-catching and attractive to the user. A custom, creative link will more likely compel the user to click on it than a generic link that lacks inspiration.
The tool costs $5.80 a month and for the price, it has a good set of features.
Frequently Asked Questions
1. What is an RSS feed?
RSS or Simple Syndication is a web feed that stores online data and allows users and applications to access data from any website that you choose.
2. What is PPC?
Pay-per-click is where an advertiser has to pay the host a certain amount of money each time their link gets clicked.
3. What is the purpose of a backlink shortener?
A backlink shortener can shorten the URL length, making it more manageable and easy to share with other people.
Optimizing Content Using Content Amplification
A quality piece of content can inform and entertain its audience, but for that, you need to make that content visible so that people can see it. Making quality content is one part of the process; to make a difference, you need to promote it.