A bridge page is designed to drive traffic from one website to another. Its purpose is to funnel traffic from one page to another one. It is commonly used in search engine optimization strategies to improve website ranking.
In SEO, a bridge page redirects traffic from high-traffic websites or search engines to a targeted website. If the target website is low ranking compared to other websites, a bridge page can be used as a funnel to redirect traffic to the target website. This can help a low-ranking website to rank higher in search engines.
The purpose of a bridge page is to drive traffic from one website to another, but it can also redirect traffic from an older site to a new one as well. This can be useful for companies who are trying to rebrand their original website and need to boost SERP results. In such cases, companies use bridge pages to drive traffic from older websites. Doing so will ensure that customers find the new site.
As a caution, remember that bridge pages must be used carefully with an SEO strategy in place; otherwise, your page could be considered spam and blocked.
In this article, you will find
- How does a Bridge Page link to another site?
- Bridge page practices: 5 Ideas To Help Drive Traffic To Sales pages
- Bridge Page VS Landing Page
- What Should You Use? Bridge Page or Landing Page?
- Related Reads
How does a Bridge Page link to another site?
A bridge page is essentially a landing page that promotes your website through links from another high-ranking web page. Businesses do so to promote their pages and increase their visibility in search engines.
The traffic source for a bridge page can include
- Google Ads
- Facebook Ads
- Emails
- YouTube video
- Blogs or social media posts
- Forums
The next step is to lead the traffic to sales pages. You will receive a commission if this directed traffic converts to paying customers. By sending traffic from the source to the sales page, you can compel customers into taking action. For example, some web pages use quizzes to create curiosity and compel people to click on links that lead to bridge pages.
Bridge page practices: 5 Ideas To Help Drive Traffic To Sales pages
You must test and determine the best option to know what works and doesn’t. These are 5 bridge page ideas to increase traffic.
1. Quizzes
Using quizzes is a great way to build curiosity. It can also encourage clicks on the bridge page in an informative and fun way. The quiz can be anything like your personality based on your zodiac sign.
2. Lead magnet
A lead magnet can be described as a free sample of a product. It is used to generate leads through some form of resource that is helpful for incoming website traffic in exchange for their contact information. The more relevant and valuable your lead magnet is, the greater the chance of capturing email addresses.
For example, you include
- Cheat sheet
- How-to-video
- Ebooks
- Checklists
A lead magnet can build credibility and value and improve the customer’s partnership through emails and newsletters.
3. Calculators
Calculators are useful and can serve as a pre-basis for the sales page. This can be helpful for niche pages like fitness. If you have a page that talks about fitness, you can include a calculator to count calories.
4. A blog post combined with native ads
An article or a blog post can be used as a bridge page that links another page with offers. It can be an article or even an advertorial piece that is trying to sell to the audience then and there. The article can also be combined with native ads. This will make the article appear as a suggested post at the end of the page.
In essence, what happens is you can link the article in the native ads of a page which will take the customer to the bridge page. The bridge page will be linked to the landing page of the target page.
5. Videos
If the traffic source is a YouTube video or video ads, you can add videos to your bridge pages. Considering the sales funnel, how would you want customers to move through it to implement your sales strategy best?
For example, you can use the video to show the customer the salient points of the landing page. Use this video engagement to channel traffic to the landing page. But do note that if the customer feels confused when they see the video ad and leaves the website, it is a sign the funnel is not functioning properly.
Bridge Page VS Landing Page
The purpose of a landing page is to generate leads or sales. On the other hand, a bridge page is used to warm up the incoming traffic before they head to the sales page. Ideally, during the customer journey, you can use both of them. Both serve a purpose, and it is important to know what they are, their differences, and how they affect the traffic funnel.
Landing page
Landing pages are standalone web pages used by marketers specifically for marketing and ad campaigns. Anything from blog posts to sales pages and even opt-in pages can be landing pages. A landing page is not defined by its appearance but by its purpose. The purpose of a landing page is
- Obtaining lead information (emails and phone numbers, for example) for marketing.
- Encourage customers to make a purchase.
- Build brand awareness by creating interesting and informative content that creates an awareness of the brand.
A landing page is where the traffic comes to “land” from the source page. What type of landing page is up to you, depending on your goals. It can create brand awareness and improve visibility or generate sales and leads.
A landing page has elements that can differ depending on the type. For instance, if the landing page’s purpose is for email capture, then the page will give the user opportunities to offer their email for a newsletter to their inbox or receive updates for product changes.
Alternatively, if you want a landing page to sell products, that page must have a distinct CTA (call to action) button. If you have a landing page for creating brand awareness, you can include a video or a few sentences explaining your brand and how it came to be. You can also create a call to action to avoid missing out on any potential leads. It can include signing up for a newsletter.
Bridge Page
Bridge pages are also a type of landing page, or they can be used as a bridge funnel. A bridge funnel is when you drive traffic to a website using bridge pages. Bridge pages are commonly used by affiliate and network marketers, where they presell the traffic before sending it through the funnel to the affiliate products.
A bridge page must contain the following elements:
- A catchy title
- Call-to-action buttons
- Countdown timer
- PopUps
- A video that is engaging.
For affiliate marketers, Including these 4 key elements will help increase conversion rates.
Aside from redirecting traffic, bridge pages have other purposes, such as:
- Warming up the traffic before directing it to the landing page.
- Pre-selling an offer increases customers’ chances of buying an affiliate product.
- Connecting with the visitors and building trust with them.
- Bridging the gap between the prospect and the product.
What Should You Use? Bridge Page or Landing Page?
Landing and bridge pages are standalone pages that serve a purpose. Your goals will determine how you use them. You can opt for a custom landing page to sell products and generate leads. But, if you are an affiliate marketer who is looking to presell their traffic and lead them to affiliate products, bridge pages are the way to go.
Related Reads
Top 8 Landing Page Testing Tools 2022
What Should You Not Do in a Link Building?
Ultimate SEO Checklist To Boost Your Organic Traffic
