You have an eCommerce store, and a customer is searching for a product in Google that you are selling. And Voila! They find your store and click on your website.
This is exactly what every eCommerce business owner wants. But how can you bring your product pages to the top of search engine results?
Optimizing your product page SEO game is the best way to do so. With an SEO-optimized product page, it will be easier for your store to rank in Google for relevant queries.
7 Tips to Optimize The Product page SEO
Strong Keyword Research
Having strong keyword research is the core of every product page SEO strategy. To use result-driven keywords for a product page, you must start with a proper competitor analysis and understand trending keywords. For doing keyword research, there are many tools like Ahrefs, SEMrush, and Google Keyword Planner, among many others. Another important part of keyword strategy is to choose keywords with less keyword difficulty (KD) and more search volume and traffic potential.
Long-tail keywords can also be a part of your keyword strategy. Long-tail keywords are simply more specific versions of common keywords. For example, if your keyword is “piano music,” a long-tail keyword could be “piano music classical” or “piano music lessons.”
The search volume of long-tail keywords is less than generic keywords, but the click-through rate (CTR) is high. The buyer search intent for long-tail keywords is more.
A user searching for two keywords, “Samsung Galaxy a series price” vs. “Samsung Galaxy.”
Clearly, the first keyword is more specific and indicates a search intent beyond the general searched-for keyword.
Optimize Title tag and Meta descriptions
The meta information of a product page is very important. Meta information comprises both “meta descriptions” and “title tags.”
The meta tag and meta description are the first thing a potential customer sees while searching for any product in SERP. If your meta information is not optimized, it might lose potential customers.
In the above example, as we can see, the title tag is clear about the brand name along with the model number: “Samsung Galaxy S22 5G – Full phone specifications”. In the meta description below, the model gist and key specifications are also given, which will help potential customers to know about the product immediately, and they are likely to click through it.
The best practice to write an SEO optimized meta information is:
- Name of the product
- Name of the brand
- Addition of LSI keyword with CTA
- Model number (if applicable), among other relevant information.
LSI keyword is “Latent Semantic Indexing” – semantically relevant keywords to your main keyword. If your site’s main keyword is “house remodeling,” for example, then semantically relevant keywords would be things like “real estate,” “upgrade loans,” “building regulations,” and so on.
CTA is “Call To Action” – an imperative verb. Like, “Get Started,” “Learn More,” and “Join for Free.”
The meta description and the title tag should also be within the optimal character count. The ideal character count for a title tag is 30 to 60 characters. The ideal character count for the meta description should be 70 to 155 characters.
Good Product Page Structured Data
A good structured data is how you present your product information to Google or other search engines to understand your website better. Structured data is a defined format including information about a page and its contents. The information you present should be in a language understood by the search engine’s algorithm. A common example is schema markup, which converts the information (including title tag, author name, URL, and meta descriptions) into codes that help search engines better understand your product page.
Good product page data use schema markup to help your results be presented in highlighted rich results. A rich result or snippet is a Google search feature where the information is present in a more visually attractive and enhanced way.
The main advantage of structured product page data is the increased chance of CTRs, organic sales, and impressions.
A descriptive URL helps Google and other search engines understand your product page and efficiently retrieve relevant data for users. A descriptive URL means that your users know exactly what they’re clicking on. While optimizing URLs, keep the below points in mind.
- Make your URLs easily readable.
- Keep the URLs as short as possible.
- Always use lowercase.
- Be consistent with your URL styles.
When creating a great and descriptive URL, your focus on the URL slug (the last part of your URL) matters a lot. Keep it unique and easy to understand for your users. URLs with numbers and abstract letters will deter users from clicking your URL.
Link Product Attributes
In every eCommerce website, link product attributes such as title, SKUs, model, and seller name play a huge role. These attributes are very good opportunities for ranking. Linking such attributes will help you rank for those exact terms in the market you occupy.
Beyond this, Glance Views (Product Detail Page) and search impressions on a product page depend heavily on the linked product attributes you have assigned to your page. So use these attributes to improve your linking strategy.
High Res Images
Users always want to see images in high resolution when buying a product.
Image SEO works very well with Google search and is important to your presence on the web. Image SEO is where you add images to your site and make sure that they’re high quality; a pixelated image of something will immediately turn users off.
Since most users want high-quality images on web pages, Google understands and respects this factor. In order to place high-quality images, you can use WEBP or PNG formats, which are able to display detailed images quickly without taking huge bandwidth.
Include Related Products
Adding relevant and related products is a great way to make conversions. Adding links to such portions will help you rank for those products. These links help stabilize your internal linking structure and provide SEO juice to other products on your website.
This applies not only to alternative products but also to products of different categories. The best method to optimize these products is by linking them to their source. This ensures that users are directed to the product in the right manner.
While the success of the methods above depends upon various factors such as the size of your site, business niche, and page traffic, once implemented, these factors can work as stand-alone features for improving organic traffic to your site and thereby making more conversions.
Such SEO methods may prove tricky to implement if you do not know where to begin. It is always good to consult experts regarding building authority for your site. Contact us at LinkDoctor to get a consultation on the various SEO strategies your site requires.