12 Best Places to Advertise Online

Advertising online and reaching out to your target audience can be implemented by various platforms. With so many platforms available it can be confusing which platform to choose and advertise.

So, we are here to navigate the best place to advertise online and effectively reach your goals by reaching audiences on industry-specific goals to benefit them the way they prefer. As you go through the article you will discover how to tailor your approach to connect with the right people at the right time.

Let’s dive into the 12 best platforms to advertise online in 2024, exploring how to build a winning online advertising strategy.

Search Engine Marketing

Search Engine Marketing is a cost-efficient way of marketing your products and services at the right time. It’s because you advertise to users when they’re searching for the keywords that are connected to you. By the time they’re searching, they’re either thinking about buying or already ready to buy. 

Compared to other methods of advertising, SEM is a lot easier to measure. You’ll know if your campaign ads reach the right people and how much value you are gaining through it’s usage. By analyzing the results more educated decisions moving forward.

Here are the 4 best search engines to advertise your campaigns.

1. Google

We all know the vast information and services provided by Google. Google has around 4 billion users which is nearly half of the world’s population consisting of 8.1 billion people in the entire world.

Because of the vast expanse of users, Google is currently the reigning king of search engines. These users are all around the globe with different ages, genders, industries, and so on.

This makes Google the best place to advertise online if you’re looking to advertise on a global scale. Being able to rank higher on Google opens up so many possibilities for your company.

Factors that Influence the Cost to Advertise:

• Targeting criteria
• Keywords
• Text of the ad
• Landing page
• Maximum bid
• Competition

As of March 2024, Google accounted for almost 95.03% percent of the mobile search market in the United States

2. Bing

Admittedly, Google has a bigger reach since it dominates the market. But Bing has a different charm compared to Google.

Bing is used mostly by an older demographic, ranging from 35 years old and above. According to statistics, they also tend to earn more. This makes Bing a good option if your target audience is a bit older and has the money to spend.

In terms of how Bing ads work, it’s similar to Google’s. What’s great is since it has a small, more targeted audience, it’s more cost-efficient to advertise here.

Factors that Influence the Cost to Advertise:

• Keywords
• Maximum bid
• Competition

As of March 2024, Bing had a market search share of 8.04 percent among other engines in the United States across all devices

3. Yahoo

Yahoo works hand in hand with Bing. For Yahoo, their advertising service is Yahoo Advertising Solutions. If you’re willing to spend a little, Yahoo also offers Yahoo Pay Per Click ads. It’s a cheaper alternative to Google PPC ads without compromising quality leads.

Yahoo offers free advertising for small businesses. It’s a great way to start your digital marketing online if you’re on a budget.

Factors that Influence the Cost to Advertise:

• Maximum bid
• Quality score
• Competition

According to Statista, At search.yahoo.com, the United States accounted for more than 41% of all traffic in January 2024. Brazil and India came in second and third place, respectively, with 6.43 percent and 4.78 percent of all platform visitors.

4. Yandex

One of the biggest networks for monetizing mobile apps in Russia and Eastern Europe is the Yandex Advertising Network. A good user-friendly interface prioritizing localized results and value-added services makes it a compelling alternative to Google search

They provide solutions for profitable advertising, including ads from different businesses and a variety of selection criteria for pertinent ads.

Factors that Influence the Cost to Advertise:

• Extensive Reach
• User-Focused
• Diverse Platforms
• Privacy and Data Protection

Social Media

Social Media Marketing is one of the fastest-growing marketing trends and one of the best places to advertise online. This is because of how cost-efficient, accurate, and measurable it is. 

A vast amount of daily usage where billions of people are on these platforms makes the platform more interactive and engaging, constantly sharing their thoughts and opinions. Being part of that conversation is a big marketing opportunity.

As different social media platforms specialize in different kinds of content, so does the effective kind of advertising. 

Let’s dive more into each one.

5. Facebook

Facebook is one of the earliest social media ruling over the internet with unique features that enable individuals and communities to interact and share their moments. Almost anyone who uses the internet has heard of Facebook.

Facebook Ads Manager can amass such a large audience because it offers a lot of features in a centralized platform. You have a Marketplace, streaming services, feeds, and even a job.

A lot of people use Facebook as their main social media because all of their family and friends are there, to begin with. It makes connecting and sharing easier because everyone is already here.

This makes Facebook the best place to advertise online if you’re aiming to market on a large scale.

Factors that Influence the Cost to Advertise:

• Cost per the desired action
• Ad Quality
• Maximum bid
• Estimated action rates

According to Statista, Men between the ages of 25 and 34 make up the majority of Facebook users as of April 2024, making up 18.4% of all users worldwide which is helpful to target younger audiences.

6. Instagram

Meta owns both Instagram and Facebook which naturally gives the feed for the specific target audiences. You can even set your ads to be posted on both platforms at the same time. 

In comparison to Facebook, Instagram focuses more on pictures and the occasional short videos. 

An Instagram feed looks different from a Facebook page. In taking care of your feed, you need to keep in mind the color palettes of your pictures. A common color palette for your pictures will make your feed look cleaner and more organized.

Factors that Influence the Cost to Advertise:

• Cost per desired action
• Ad Quality
• Maximum bid
• Estimated action rates

According to Statista, An estimated 1.44 billion people will be active users of the social media platform each month by 2025, making up 31.2 percent of all internet users worldwide.

7. LinkedIn

LinkedIn focuses on a more professional audience. With this in mind, this makes LinkedIn is the best place to advertise online for businesses that offer services and B2B transactions.

LinkedIn takes into account the position and industry of its users. This helps immensely in making sure that you target the right people to advertise to. With enough research, you’ll be able to find the right industry, company, position, person, and even the person’s contact details.

Factors that Influence the Cost to Advertise:

• Ad relevance
• Cost per send
• Cost per impression
• According to Statista, 

According to Statista, it is estimated that there will be 942.84 million members on LinkedIn by 2028, marking a new milestone.

8. X(also Twitter)

X (also Twitter) can be a tricky social media platform to master. This is because everything feels to be moving so rapidly. Events can be trending in one minute and forgotten the next day.

This platform specializes in small quick updates and short content. Back then, the number of characters you could use for a tweet was only 140 characters. Thankfully, back in 2017, Twitter increased the character limit to 280.

Advertising can either be a big hit here or a big miss. If you’re able to catch the drift of the relatively young audience on this platform, you’ll go viral in a few hours.

It’s also worth noting that compared to other platforms, Twitter is king when it comes to engagement. People are just buzzing all the time, so ads get more engagement and traffic here.

What makes Twitter the best place to advertise online is the number of engagement ads get.

Factors that Influence the Cost to Advertise:

• CPC

According to Statistics, It is predicted that between 2024 and 2028, there will be a constant rise in the number of Twitter users worldwide, totaling 74.3 million people.

9. YouTube

A lot of people wonder if YouTube is even a social media platform. Yes, it’s considered as one. What’s even more surprising is that YouTube is considered the 2nd biggest search engine, just next to Google. This is because of the wide array of video content and its user-friendliness.

As we all know, YouTube specializes in videos. These include reviews, tutorials, DIYs, and others. If it’s something that can be explained in a video, then YouTube is the platform for you.

With a large portion of the population being visual learners, delivering your ads in a video format can be effective. It’s easier to let them know who you are and what you can do for them if you explain it in a video. It’s both informational and entertaining.

This is why YouTube is the best place to advertise online if you specialize in video ads. It’s important to know that a YouTube ad’s cost can vary depending on the ad you’re running. It’s good to get to know these types of ads so you know which one fits your budget and your strategy.

Factors that Influence the Cost to Advertise:

• Cost per view
• Cost per impression

According to Statista, In the first quarter of 2024, YouTube’s global advertising income came to 8.1 billion dollars.

10. Reddit

Reddit is a social news forum and website where users vote to filter and promote content in a socially responsible manner. Reddit is famous for having an extensive number of communities and subreddits covering almost any subject. 

There’s a Subreddit for anything from kittens to cookery to Bitcoin. Members upload threads of material in each Subreddit that resemble forums; the content might be anything from a link to a story, photo, survey, etc.

Factors that Influence the Cost to Advertise:

• Targeting
• Competition
• Ad format
• Campaign goals

According to Statista, Reddit is predicted to reach 1.507 billion monthly active users (MAU) by 2026.

11. Amazon

Amazon is one of the best advertising companies online and has millions of daily consumers to reach. The company’s strong targeting capabilities enable businesses to reach specific audiences based on demographics and shopping patterns. 

Amazon Ads offers various ad formats such as Sponsored Products, Sponsored Brands, and Sponsored Display ads which help enhance product discoverability and increase sales. Moreover, the comprehensive analysis tools provided by Amazon make it possible for advertisers to monitor campaign performances while refining them to get the best ad spends with better ROI. 

For any advertiser, it is significant for advertisers who must consider the wide coverage provided by Amazon along with its advanced tools.

The requirement for advertising on eBay depends on majorly the following factors:

• Present current listing trend
• Products
• Customer feedback
• Pricing of the product.

12. Apple Search Ads

Apple Search Ads can significantly improve the visibility of your app in the App Store, where more than 1.83 million apps are competing for attention. Because such ads aim at users who are actively looking for other apps, they boost the chances of downloads.

Customized campaigns make it possible to target specific audiences and keywords. Besides, impressions and conversion rates serve as performance indicators that help optimize advertisements whereas the cost-per-tap model ensures you only get charged when a user taps on your ad. 

The ease with which these Apple ads can be generated from the already existing visuals and meta-data from your app is what makes them quite easy to use. This makes them a handy tool for boosting discoverability since there are over 650 million weekly app discoveries done by Apple Search Ads.

Final Words

Finally, you made it now you can identify the right platform to advertise online. By considering your requirements and target reach. However, the best place to advertise online depends on your target market, your budget, and your location.

As we’ve discussed the following platforms to advertise online, it might take more cost to try and advertise in all of them. Instead, it’s better to choose one that will fit your needs and focus on them. The best place to advertise will always depend on you and your capabilities.

Good luck!

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