E-commerce or electronic commerce is the online trading of goods or services. In 2021, the global e-commerce industry recorded a 17.1% growth relative to the previous year. During this year, it contributed 19% of all retail sales globally. This growth can be attributed to the convenience and practicality of e-commerce shopping.
The industry continues to grow as more technological advancements are being introduced. So, it is only natural that more entrepreneurs are adding an e-commerce counterpart to their businesses. With the growing demand for e-commerce stores, various platforms have been developed to host online businesses. The process of choosing a platform that is best fit for your business needs has become more complicated.
In this article, we will discuss the factors to consider when choosing the best Ecommerce SEO platforms. We will also discuss which platforms in the market possess these features.
In this article, you’ll find…
- Features to Consider for Choosing the Best Ecommerce SEO Platforms
- Top 5 Best Ecommerce SEO Platforms
- Frequently Asked Questions
- Takeaways
- Related Reads
Features to Consider for Choosing the Best Ecommerce SEO Platforms
Before you spend any of your financial resources on an ecommerce SEO platform, it is best to know what ingredients you should be aware of. Below are some of the assets that should ideally be included in the e-commerce SEO platform of your choosing.
Site Speed
The first thing you should consider is the site speed of the platform. Speed is important as it affects the overall user experience which also impacts the search engine ranking.
When setting up an e-commerce store, expect to have a high volume of traffic. A slow e-commerce site would not be able to handle this and would ultimately affect conversion rates and your SEO strategies.
Customizable HTML and Meta Data
Most of the ecommerce SEO platforms today allow users to edit their HTML head tags to some extent. But other platforms provide more control by allowing users to edit the metadata found in the head section of the webpages.
This feature makes it easier to add relevant SEO texts and keywords which can improve the overall marketing plan.
Indexing Control
It is also crucial that you are able to choose which web pages of your store can be indexed. Control over your indexing management allows you to give priority to your important pages and gauge your site’s boost in search engine ranking.
Mobile Friendliness
The majority of consumers today use mobile phones as a way of accessing the internet. Therefore, make your e-commerce site available on mobile. The best e-commerce SEO platforms should have a responsive design when web pages are accessed through mobile phones. This gives you the opportunity to widen your audience reach and increase the number of possible conversions.
Sitemap
A sitemap allows you to better manage your web pages as it contains information about all the pages, videos, and other media that you have. It shows the relationship between these elements so that you can handle your e-commerce site better.
Top 5 Best Ecommerce SEO Platforms
1. Adobe Commerce (Magento)
Adobe Commerce, formerly known as Magento, is one of the longest running sites in the e-commerce world. As it is part of the Adobe Experience Cloud, this platform gives you access to several Adobe tools such as Adobe Target and Adobe Analytics.
It is an open-source platform that offers a variety of features such as product categorization and management, order management, and several shopping cart functions. Adobe’s AI service Adobe Sensei provides highly-personalized customer experiences. This includes site searches, product recommendations, and shopper analysis.
Magento is ideal for businesses looking for a better search engine ranking as it lets you create custom URLs for products, put meta tags and snippets on product pages, and more.
Other features include:
- Page builders and drag-and-drop tools
- Image optimization tools
- Product recommendations
- Inventory and order management in real-time
2. Bigcommerce
Some of the key features that make Bigcommerce one of the best e-commerce SEO platforms are abandoned cart recovery, product recommendations, and a web page for blogs. Additional features are email marketing and social media tools.
Bigcommerce is a headless commerce platform which means that changes in the front-end elements will not interfere with back-end functions. This makes it easier for users to customize their e-commerce stores and has an omnichannel experience.
The downside of this, however, is that it is more on the pricier side of available platforms.
Other features include:
- Page builders through visual editors
- Customizable store themes
- Open APIs, SDKs, and data
- SEo-friendly URLs that are customizable
- Multi-storefront and cross-channel selling
- Features on inventory management
- Customer segmentation
- Bulk pricing options
3. Shopify
Shopify is one of the most popular eCommerce platforms today. That is because of its easy-to-use features that are suitable for businesses of all sizes. Some of its built-in SEO features include a recovery system for abandoned carts and being the ability to add alt text to images.
However, advanced SEO may not be available on Shopify. If you want to adjust the internal link structure, you might need the help of a developer to do so. This platform recorded a whopping $1.36 billion in revenue in the 3rd quarter of 2022.
Other features include:
- Built-in mobile commerce shipping cart
- Various storefront themes
- Free SSl certificate
- Discount codes
- Email marketing for abandoned carts
- Automated features for eCommerce
- Customer segmentation
4. WooCommerce
This platform has a built-in sitemap that helps you index your web pages smoothly. It also allows users to edit title tags, add meta descriptions, and URLs to better optimize your pages for specific keywords.
One of the most desirable features is that you can integrate it with your existing WordPress website using a plugin. This helps in improving a store’s SEO as plugins such as Yoast can be utilized. A subscription to WooCommerce gives you the ability to manage your eCommerce website anywhere as they also have a mobile app for users. Through the app, you can add products, process orders, and manage real-time product statistics.
Other features include:
- Configurable shipping options
- Tax calculations
- Custom URLs
- Access to robot.txt file
- Multilingual and multi-currency support
- Google shopping, Facebook ads, and email marketing
5. Wix
If the goal is to rank in different search engines, then Wix is one of the best eCommerce SEO platforms for you. It has a built-in keyword research tool that can help you find the best keywords for your eCommerce site. It also allows you to edit your website’s title and meta tags for better optimization.
In addition to its SEO-related features, you can create custom URLs for your website’s pages and blogs.
Its free plan includes unlimited storage and bandwidth, and you can upgrade to a paid one if more advanced features are needed.
Other features include:
- Online store templates
- Canonical URLs, meta descriptions, and titles
- Robots.txt fe access
- Google Indexing
- Order management and fulfillment
- SEO-optimized, multilingual storefront
- Cart recovery
Frequently Asked Questions
1. How to do SEO for Ecommerce?
Most of SEO for eCommerce revolves around your content. This includes making sure that all e-commerce blogs have meta descriptions, alt texts in images, and titles with keywords.
2. What is the most popular platform for Ecommerce?
As of writing, the most popular platform for e-commerce is Shopify. It currently has around 4 million active stores.
3. Can I integrate my Ecommerce platform with different social platforms?
Yes. Most eCommerce platforms today allow users to connect their stores to various social media platforms such as Facebook and Instagram. This is to help these users to market their products. BigCommerce is one of the platforms that allows this.
Takeaways
The selling and purchasing of products have greatly evolved as new ways of trading are introduced. Today, sellers and consumers benefit from these specifically from the evolving industry of e-commerce stores.
Just like a traditional brick and mortar store, these kinds of stores also need a good digital marketing strategy including SEO. Since there are various e-commerce SEO platforms that offer different services and features, we’ve shared with you here the easiest way to get started.
So what are you waiting for? List down what your e-commerce store needs and compare it with the best e-commerce SEO platforms we have provided.
