E-commerce or electronic commerce is the online trading of goods or services. In 2024, the global e-commerce industry recorded a 9.4% growth relative to the previous year.
The industry continues to grow as more technological advancements are being introduced. So, it is only natural that more entrepreneurs are adding an e-commerce counterpart to their businesses. With the growing demand for e-commerce stores, various platforms have been developed to host online businesses. The process of choosing a platform that is best fit for your business needs has become more complicated.
In this article, we will discuss the factors to consider when choosing the best Ecommerce SEO platforms. We will also discuss which platforms in the market possess these features.
In this article, you’ll find…
- Features to Consider for Choosing the Best Ecommerce SEO Platforms
- Top 5 Best Ecommerce SEO Platforms
- Frequently Asked Questions
- Takeaways
- Related Reads
Features to Consider for Choosing the Best Ecommerce SEO Platforms
Before you spend any of your financial resources on an ecommerce SEO platform, it is best to know what ingredients you should be aware of. Below are some of the assets that should ideally be included in the e-commerce SEO platform of your choosing.
| Aspect | Details |
| Site Speed | The first thing to consider is the platform’s site speed, as it impacts user experience and search engine ranking. For an e-commerce store expecting high traffic, a slow site can’t handle the load and will negatively affect conversion rates and your SEO strategies. |
| Customizable HTML and Meta Data | Many e-commerce SEO platforms allow users to edit HTML head tags. However, some platforms offer more control by enabling edits to metadata in the head section. This feature simplifies adding relevant SEO texts and keywords, enhancing the overall marketing strategy. |
| Indexing Control | Ability to choose which web pages can be indexed. Prioritizes important pages and boosts search engine rankings. |
| Mobile Friendliness | The best e-commerce SEO platforms should have a responsive design when web pages are accessed through mobile phones. It widens the audience reach and increases potential conversions. |
| Sitemap | Manages web pages by showing relationships between pages, videos, and other media, improving site management. |
| Scalability | Make sure to choose an SEO tool that can handle more data and traffic as your business grows. Look for features that expand with your needs and support many users without slowing down. |
| Security | When choosing a platform, look for strong data protection features like good encryption and secure storage. Make sure there are strict user authentication and authorization processes. Also, choose platforms that follow important standards like GDPR. |
| Cost | Review pricing plans to fit your budget and include necessary features. Consider potential extra charges for specific features, additional users, or maintenance. |
Top 8 Best Ecommerce SEO Platforms
1. Adobe Commerce (Magento)
Adobe Commerce, formerly known as Magento, is one of the longest running sites in the e-commerce world. As it is part of the Adobe Experience Cloud, this platform gives you access to several Adobe tools such as Adobe Target and Adobe Analytics.
It is an open-source platform that offers a variety of features such as product categorization and management, order management, and several shopping cart functions. Adobe’s AI service Adobe Sensei provides highly-personalized customer experiences. This includes site searches, product recommendations, and shopper analysis.
Magento is ideal for businesses looking for a better search engine ranking as it lets you create custom URLs for products, put meta tags and snippets on product pages, and more.
Other features include:
- Page builders and drag-and-drop tools
- Image optimization tools
- Product recommendations
- Inventory and order management in real-time
2. Bigcommerce
Some of the key features that make Bigcommerce one of the best e-commerce SEO platforms are abandoned cart recovery, product recommendations, and a web page for blogs. Additional features are email marketing and social media tools.
Bigcommerce is a headless commerce platform which means that changes in the front-end elements will not interfere with back-end functions. This makes it easier for users to customize their e-commerce stores and has an omnichannel experience.
The downside of this, however, is that it is more on the pricier side of available platforms.
Other features include:
- Page builders through visual editors
- Customizable store themes
- Open APIs, SDKs, and data
- SEo-friendly URLs that are customizable
- Multi-storefront and cross-channel selling
- Features on inventory management
- Customer segmentation
- Bulk pricing options
3. Shopify
Shopify is one of the most popular eCommerce platforms today. That is because of its easy-to-use features that are suitable for businesses of all sizes. Some of its built-in SEO features include a recovery system for abandoned carts and being the ability to add alt text to images.
However, advanced SEO may not be available on Shopify. If you want to adjust the internal link structure, you might need the help of a developer to do so. This platform recorded a whopping $1.36 billion in revenue in the 3rd quarter of 2022.
Other features include:
- Built-in mobile commerce shipping cart
- Various storefront themes
- Free SSl certificate
- Discount codes
- Email marketing for abandoned carts
- Automated features for eCommerce
- Customer segmentation
4. WooCommerce
This platform has a built-in sitemap that helps you index your web pages smoothly. It also allows users to edit title tags, add meta descriptions, and URLs to better optimize your pages for specific keywords.
One of the most desirable features is that you can integrate it with your existing WordPress website using a plugin. This helps in improving a store’s SEO as plugins such as Yoast can be utilized. A subscription to WooCommerce gives you the ability to manage your eCommerce website anywhere as they also have a mobile app for users. Through the app, you can add products, process orders, and manage real-time product statistics.
Other features include:
- Configurable shipping options
- Tax calculations
- Custom URLs
- Access to robot.txt file
- Multilingual and multi-currency support
- Google shopping, Facebook ads, and email marketing
5. Wix
If the goal is to rank in different search engines, then Wix is one of the best eCommerce SEO platforms for you. It has a built-in keyword research tool that can help you find the best keywords for your eCommerce site. It also allows you to edit your website’s title and meta tags for better optimization.
In addition to its SEO-related features, you can create custom URLs for your website’s pages and blogs.
Its free plan includes unlimited storage and bandwidth, and you can upgrade to a paid one if more advanced features are needed.
Other features include:
- Online store templates
- Canonical URLs, meta descriptions, and titles
- Robots.txt fe access
- Google Indexing
- Order management and fulfillment
- SEO-optimized, multilingual storefront
- Cart recovery
6. Squarespace
Squarespace is the website builder and was the first one to have direct contact with the Google Search Console. By verifying your site, you can see the keywords customers and visitors use to find your website.
These tools enable people to customize meta-tags, the URL, or the description of any post for better comprehension and indexing by search engines like Google.
Furthermore, Squarespace guarantees fast page load speeds on mobile devices, mobile responsiveness, as well as Secure Socket Layer (SSL) certificates for security; it supports structured data, and XML sitemaps, and integrates with Google Analytics for detailed traffic analysis.
Other features include,
- Custom Site Title
- Google Index
- Bing Webmaster Tools
- Custom Meta Description
- Keyword Search Panel
- Canonical Tags
7. Weebly
Weebly is a product of Square Inc., which enables users to create websites and online stores with an easy-to-use platform. You can design and operate websites using various tools without the knowledge of coding. Weebly is good for small businesses, start-ups, or individuals who want to be visible online.
Weebly is a user-friendly web-builder and e-commerce platform as it can be operated by everyone seamlessly and doesn’t require much technical knowledge. It is popular for dragging and dropping tools feature which makes it simple to operate for beginners or experts.
Features include,
- Drag-and-Drop Editor
- Mobile-Responsive Themes
- SEO Tools
- E-Commerce Capabilities
- Custom Domain
- Integrated Analytics
- Blogging Platform
- Marketing Tools
- 24/7 Customer Support
8. Volusion
Volusion is the all-in-one platform that helps businesses by providing comprehensive tools for building, managing, and developing ecommerce stores.
This ecommerce platform stands out for accessibility from small to medium-sized businesses by offering a lot of customizing options. It has good user reviews and is also preferable for its cost-effectiveness.
Features include,
- Mobile friendly themes
- Custom Layouts
- Product display options
- Search functionality
- HTML/CSS Editing access
- Category pages
Frequently Asked Questions
1. How to do SEO for Ecommerce?
Most of SEO for eCommerce revolves around your content. This includes making sure that all e-commerce blogs have meta descriptions, alt texts in images, and titles with keywords.
2. What is the most popular platform for Ecommerce?
As of writing, the most popular platform for e-commerce is Shopify. It currently has around 4 million active stores.
3. Can I integrate my Ecommerce platform with different social platforms?
Yes. Most eCommerce platforms today allow users to connect their stores to various social media platforms such as Facebook and Instagram. This is to help these users to market their products. BigCommerce is one of the platforms that allows this.
Takeaways
The selling and purchasing of products have greatly evolved as new ways of trading are introduced. Today, sellers and consumers benefit from these specifically from the evolving industry of e-commerce stores.
Just like a traditional brick and mortar store, these kinds of stores also need a good digital marketing strategy including SEO. Since there are various e-commerce SEO platforms that offer different services and features, we’ve shared with you here the easiest way to get started.
So what are you waiting for? List down what your e-commerce store needs and compare it with the best e-commerce SEO platforms we have provided.
