What Is a Backlink Profile and Why Is It Necessary for SEO?

Search engine optimization strategies are effective components of one’s digital marketing campaign. Backlinks, an SEO technique considered as link building, is said to be one of the most important components to rank in search engines such as Google.

However, backlinking may be more complicated than it sounds. As a business owner or marketer, you should know that not all backlinks will be advantageous. Therefore, it is highly advisable to generate and monitor backlink profile to help you create more effective link building campaigns.

Below, we will talk about everything you need to know about representation of your links via a backlink profile.

What Is a Backlink?

Before we can talk about a backlink profile, we should first understand what a backlink is.

Backlinks are links from other websites that lead back to yours. They are also called inbound, incoming, or one-way links. Pages with more high-quality backlinks tend to rank higher for relevant keywords.

Websites tend to add helpful links in their content as a source of supplementary information. Consequently, backlinks serve as proof that a page contains credible and useful information. Search engines then favor pages with more links pointing to it.

Backlink Profile

A backlink profile contains a complete list of all the backlinks your website has. Aside form these, other information such as the following can also be found in a backlink profile:

  • Type of link
  • Anchor text
  • Domain quality

As mentioned above, a backlinking and a backlink profile fall under search engine optimization strategies. Below, let us discuss why a backlink profile is necessary for your SEO campaign.

Why it Is Necessary for SEO?

A backlink profile gives you a bird’s eye view of the current status of your backlink efforts. Through this profile, you can analyze and better understand your marketing position.

Knowing what kind of backlinks you have will guide you in deciding the next steps to take. Since you know what your backlinks are doing, you can maintain effective marketing efforts or improve ineffective ones.

In overview, backlink profile is helpful in creating a more effective and cost-efficient search engine optimization campaign.

How to Get Backlinks to Build a Strong Backlink Profile

Since your backlink profile consists of all the links pointing back to your site, you must know how to get these lines. Below are some of the ways you can get backlinks to build a strong backlink profile. 

Strong Backlink Profile Tips

1. Produce High-Quality Informative Content

The easiest way to get a backlink is to produce content that is of the highest quality. You can publish articles, newsletters, videos, and even audios related to your website. When you put out content that is informative and helpful, other content creators can use this as a source. These other creators will link your content without the need to reach out. When creating content make sure that it is:

  • Related to your niche
  • Informative
  • Accurate
  • Updated

2. Link Insertion

You can also look for published content related to your niche and get a link insertion. This is relatively easier to conduct compared to publishing your own as there is readily-available content.

This is done by looking for credible websites or social media pages in the same or related niche. Once you have identified these sites or pages, contact the handler and ask for link insertion. Choose the best-fit keyword for your page and insert your link.

These web or social media pages owners can sometimes ask for a fee for your link to be inserted. However, there are also some parties that allow free insertion as long as your link leads to content that meets their standards. 

3. Guest Posting

Guest posting is similar to link insertion when it comes to finding related websites or pages and contacting the owner or handler. The difference is that guest posting requires you to publish your own content. This content is mostly an article relevant to the website or page you are getting a link from.

Just like insertion, there may be owners who will ask for a fee. There will also be others who offer free guest posting as long as your content meets their standards.

In both kinds of link building, always consider the credibility and domain authority of the website you are getting a backlink from. The quality of these websites will also, ultimately, affect your overall marketing efforts.

4. Reclaiming Unlinked Brand Mentions

There may be times when your brand is mentioned but not linked on some published materials. You can do a brand search and look for these kinds of mentions. After this, contact the handler and ask for a link insertion.

An unlinked brand mention can be any of the following:

  • Product name
  • Service name
  • Brand name
  • CEO or any executive’s name

However, do note that having a lot of backlinks is not always advantageous. The impacts of your backlinks would still depend on many factors including the relevance of the website or page you are getting a link from.

That is why a strong backlink profile is necessary if you want to improve your link building strategies. 


Backlinks are one of the most cost-effective link building strategies that marketers should take advantage of. Through a backlink profile, marketers can determine weak links to improve and techniques to maintain them.

Knowing how to get high-quality backlinks is the first step towards building a good and strong backlink profile. Make sure to only acquire good backlinks to help with your overall digital marketing strategy!


1. Does the quality of your backlink profile matter?

Yes. The quality of your backlink profile is the holistic representation of your individual backlinks. A bad backlink profile indicates that you have more bad backlinks than beneficial ones. 

2. Are backlinks worth it?

Backlinks are considered to be one of the most cost-effective ways to do SEO. Getting links pointing to your pages is relatively easier than other marketing strategies such as social media and affiliate marketing.

3. How do you maintain a good backlink profile?

Since the quality of your backlink profile is dependent on the quality of your individual backlinks, you have to make sure that all backlinks are of the highest quality. This will ensure that the overall quality of your backlink profile is good.

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