Keyword research has been an essential part of organic link building. Winning keywords can be the game-changer between scoring high-quality links from authority websites. Keyword research tools for anchor texts are used by SEO professionals to determine the right keyword to rank for.
Here’s a shortlist of the keyword research tools used by most SEO professionals:
- Keyword Surfer
- Keyword Sheeter
- Ahrefs Keyword Explorer
- Google Search Console
In this article, we will go deeper into each keyword research tool and understand why a lot of SEO professionals prefer them. You can use these tools for deciding which anchor texts you should use for organic link building.
Importance of Keyword Research on Anchor Text Variation
As we all know, anchor text variation will make your link insert look more natural. It makes your link look like a natural and essential part of the article. Anchor texts literally anchor two websites together by combining a couple of keywords.
But these keywords should be planned carefully. If Google sees that they are not related to the content, it can flag your anchor text link as potential spam. Planning the right keywords for your anchor text is good for your SEO and link building.
A keyword research tool gives suggestions for new keywords to use for anchor texts. It also shows metrics for the performance of the keyword on Google. This will help you determine which keywords will push your rank to the top.
Paid and Free Keyword Research Tools to Use
You can choose between paid and free keyword research tools to use in your link building campaign. If you’re on a budget, it is advisable to go for free keyword research tools. However, if you have the capacity to go for paid tools, you can enjoy more benefits.
Free Keyword Research Tools for Anchor Text Variation
Keyword Surfer is one of the tools offered by Surfer SEO. They provide tools for content optimization that’s useful for making guest posts. This tool ensures that you are producing high-quality and data-driven content for both search engines and users.
This free keyword research tool can be used as a Google Chrome extension. It shows the search volume of a specific search query that you type on Google Search. However, it only shows metrics from the search volume from 19 countries.
Some of the major countries are:
- United States
- United Kingdom
Thus, the result that Keyword Surfer will give you wouldn’t be 100% accurate. It’s a representation of the search volume for the country of your choice. This tells you if your keywords are being searched in your country.
If you’re looking for new keyword and anchor text ideas, Keyword Sheeter is a great tool to use. It gives a list of keywords that people type on Google Search. From this list, you can generate multiple iterations of anchor texts to use in your guest posts.
Keyword Sheeter is a robust tool because it can generate 1000 keyword ideas in a minute. However, the free version only allows you to see the list of keyword ideas and not the metrics behind it. You’ll be able to assess how competitive your keywords are if you subscribe to their paid service.
AnswerThePublic is a social listening tool that’s been used by SEO professionals to find hot topics. By knowing the top queries in real-time, you can adapt your anchor texts based on what’s being talked about. This will increase the chances for your website to rank on SERP.
You’ll see the questions that people use to answer their problems. Improve the keywords you use by getting insights into what your potential customers want to know. Plus, this tool is free to use!
There’s only one downside to this tool. It limits its free users to 3 searches per day. But with the amount of information you can get from each search, we suggest using them wisely. You can also subscribe to their service if you have to research multiple keywords at once.
Keysearch is a free keyword research tool that can bring potential organic traffic right through your website. This free tool is best for startup websites and businesses on a budget. It has a lot of useful features, making it competitive with other free keyword research tools in the market.
The good thing about this tool is that it can be used for YouTube and Pinterest. Here are the key features of the Keysearch tool:
- Check keyword difficulty to gauge how hard it would be to rank for a keyword.
- Check the SERP performance of the keyword.
- Analysis of market competitive keywords.
Paid Keyword Research Tools
Ahrefs Keyword Explorer
Ahrefs has been an amazing tool for anything SEO-related. Their Keyword Generator tool is part of the tools that you pay for when you subscribe to their paid option. It may be a bit costly, but the benefits will compensate for the money that you spent on it.
Keyword Explorer will give semantic keywords from your seed keyword. You can use these ideas to make new anchor text variations from your original one. Use these in-depth insights and explore the keywords to see if they can be used as anchor texts.
SEMRush is an all-around platform for SEO tools and one of them is their keyword tool. From this tool, you can scrape the keywords and anchor texts that your competitors use. This way, you’ll see which keywords are beneficial and competitive.
By subscribing to their services, you can access all the tools that SEMRush has to offer. You can get keyword trends per year and CPC distribution of different keywords. These insights are important when planning a guest post campaign.
You can try their services through their 7-day free trial. There’s no commitment needed because you can cancel your subscription within the free trial period. You won’t get charged for their services if you cancelled your subscription.
GrowthBar is more of a keyword tracker that can be used to check keyword difficulty and rank tracking. You can also get quick long-tail keyword suggestions for anchor text variations. All of these keyword data are reliable because they are sourced from both Google and social media platforms.
Just like SurferSEO, they also have content optimization tools. You can use this to integrate your keywords into your content. Avail of their 5-day free trial to try their keyword tracker tool and see if it fits your needs.
Google Search Console
Although this tool is free to use, we’ll include this in the paid list because of its capabilities. You can get tons of keyword data if you know how to use this complex tool.
You can be sure that the data you get from Google Search Console is accurate. It is directly sourced from Google’s data, proving it to be the most accurate insight you can get. You’ll be able to see how Google sees your keywords and anchor texts.
There are a lot of keyword research tools that can scrape new keywords for anchor texts. These are just some of the keyword research tools that SEO professionals use.
Choose the paid tools if you wish to process a lot of keywords all at once or track keyword movements in SERP. But if you’re using it a few times only, it’s advisable to go for the free tools.
At LinkDoctor, we handle the keyword research so you don’t have to put time into it. We personally recommend Ahrefs Keyword Explorer to find alterations for your anchor texts.