A new year is just around the corner and everyone is looking for new strategies to improve their respective website rankings. Each one of these is unique in its own ways to achieve online business success. It’s a race to the top that is constantly fought for.
There are tons of benefits you can get if you reach the top of SERP. That’s why SEO professionals and link builders do their best to craft high-caliber strategies to improve website ranking.
In this article, we will list down the different ways you can do to make your way to the top of SERP. It would be an updated list, so you can still use these techniques in the upcoming year. These techniques are ethical and will ensure that your website is safe from Google penalties.
Here are the 6 ways to improve website ranking in 2022:
- Understand Google Analytics
- Publish High-Quality Articles Constantly
- Take Time to Learn Google’s Algorithm
- Maintain Your Website
- Check for Google Penalties
- Hire Link Building Services
Let’s look into these techniques one by one.
1. Understand Google Analytics
As hard as it is to comprehend Google Analytics reports, every SEO professional and link building expert should understand the fundamentals. Google Analytics is a powerful tool to track your SEO performance. If you can understand and interpret the output, it will give you a fighting chance against top-performing websites and surpass their website ranking.
There’s a lot of performance counters and reports from Google Analytics. You get insights into your performance and suggestions to increase your website ranking. This way, you can make an intelligent decision to improve website ranking and understand the full potential of your website.
Here is an example of an overview of our website’s audience profile:
By looking at the full report, it’s easy to tell how your audience interacts with your content. Metrics such as bounce rate will give you an insight into how engaging your content is. There are plenty of SEO tools other than Google Analytics, and you should have the same level of understanding for everyone.
2. Publish High-Quality Articles Constantly
Publishing high-quality articles constantly on your blog page is a good way to increase website ranking and gain traction on SERP. Providing quality resources for user satisfaction gets recognized by Google. In turn, Google rewards your site by increasing website ranking and authority.
However, we know that writing good long-form content takes some time. That’s why it is advisable to make short, 1000-word articles in succession to gain traction on SERP. It’s a good way to boost your website ranking.
As long as you produce articles that are essential for your industry, you’re not missing out on any SEO value. Your short-form article will gather as much organic traffic as your long-form article. By optimizing the on-page SEO for link building, your page will get traction and start ranking on SERP.
3. Take Time to Learn Google’s Algorithm
This one will be more challenging because Google changes its algorithm without publicly announcing it. Learning the pattern in this algorithm, however, is easier. You can see these patterns through learning tools to measure SEO metrics.
You can see patterns from different SEO tools based on the campaign you employed. If your SEO metrics increase, then you must be doing the right thing. It will be helpful if you keep notes of what’s effective and what’s not.
4. Maintain Your Website
Actively maintaining your website is a good habit to develop if you want to improve your website ranking. Technical and on-page SEO should be regularly maintained to ensure that your website is running smoothly.
You should also update your existing content regularly to maintain relevance in your niche. When you constantly update your content, search engines see this as an effort to make the search experience better.
Take time in doing a complete site audit. Optimize your images, site loading speed, headers, and other important elements of your technical and on-page SEO. Here’s a shortlist of the elements you need to consider when maintaining your website:
- Image optimization
- Website loading speed
- 404 errors and redirect backlinks
- Website health report (through Ahrefs or Moz)
- Mobile device compatibility
5. Check for Google Penalties
If you see a decline in your website’s health score, then you should do a brief diagnosis of the cause. It can be from a Google penalty, and you don’t want that to happen. That’s why it’s smart to immediately resolve these penalties and prevent more damage from happening to your website.
Having Google penalties will damage the authority you’ve established for a long time. It’s always better to avoid this from happening than resolve it. But if you already have one, it’s strongly advisable to resolve it as soon as possible.
6. Hire Link Building Services
Undoubtedly, link building is one of the hardest parts of ranking your website. For domains to increase their website rankings, they must establish backlinks from high-authority websites.
Finding high-quality domains is hard. That’s why hiring a good link building service helps you save a lot of time and effort. We recommend looking for a white hat service to avoid manual penalties from bad backlinks.
LinkDoctor™ offers high-quality backlinks through white hat link building techniques. Guest posting, niche edits, and backlink reclamation are examples of such techniques that will land you high-quality backlinks.
Link building professionals are also knowledgeable of different keyword variations that can help you increase your website ranking faster. By letting them do the hard lifting, you can focus more of your time on other ways to improve your website ranking.
Each of the ways above is an effective strategy to boost your website ranking in 2022. The key idea that you have to remember here is to keep on learning about the different factors that can affect your website ranking. By doing so, you’re placing yourself at an advantage against your competitors.
Knowing where your website falls short can be vital in ranking your website. Always watch out for new Google algorithm updates so you always know how to optimize your website properly. Rinse and repeat these ways to improve website ranking and watch your page dominate the SERP.
That’s it for the 6 ways to improve website ranking in 2022. If you have questions, you can leave them in the comments. We’ll answer them as soon as possible. Happy link building!